Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales growth by building relationships with electrical wholesalers and contractors across Scotland.
- Company: Join a dynamic team at ESP, a leader in the electrical industry.
- Benefits: Enjoy competitive pay, extra annual leave options, and opportunities for professional development.
- Why this job: Make a real impact in a fast-paced environment while growing your sales skills.
- Qualifications: Proven sales experience, strong communication skills, and a full driving licence required.
- Other info: Regular travel and flexible working are part of this exciting role.
The predicted salary is between 36000 - 60000 £ per year.
ESP have an exciting opportunity for an Area Sales Manager for Scotland to join our Sales Team. The Area Sales Manager is responsible for demand creation across the ESP company portfolio. The role is an all‑round area management position where you will hold responsibility for growing the company’s market share by increasing sales with the electrical wholesaler (60%) and contractor (40%) in the area. You will manage a portfolio of existing wholesaler accounts (covering nationals, independents and buying groups) and look for opportunities to appoint new partners where needed on the patch. You will be working on building relationships with the electrical contractor/installer, offering design support and selling on the products features and benefits.
Main Duties
- Territory sales role selling all of the ESP Ltd product offers into distributors in that area (Push/Pull role) – Demand generation with contractors.
- Sales out activity by way of pro‑active support to local contractors aligned to our distributors (Joint sales calls/trade counter mornings/product training etc).
- Provide product demonstrations and presentations on ESP products promoting features and benefits and the service the company offers.
- Proactively build client relationships and maintain a strong pipeline.
- Present and gain agreement from the customer that ensures the customer sees our approach as added value ensuring it supports both customer and our commercial requirements.
- Identify opportunities with both existing and new accounts and strategically develop those opportunities within the set parameters of ESP Commercial trading philosophy.
- Work proactively with your portfolio, with a planned schedule of visits, using reports and information to keep the customer up to date, ensuring that you get the most from your visits and calls.
- Ensure knowledge of products continues to be up to date.
- Maintain knowledge on market trends and competitors’ products.
- Carry out all administration activities within the role, including ensuring that the Outlook Calendar/CRM is updated daily.
- This role will require regular/daily travelling (occasional overnight stays).
Skills and Experience
- A full and preferably clean driving licence is a must (any points need to be advised at initial interview stage).
- Computer literacy with the ability to use Word/Excel/Outlook and other Microsoft Packages is a key requirement.
- A proven and successful record in specification sales and demand creation.
- Ability to build rapport.
- A very strong work ethic and the desire to succeed.
- Excellent communication skills.
- Ability to problem solve efficiently.
- A flexible approach and the ability to work away from home on a regular basis will be required.
- Strong presentation skills with the ability to pitch a sales‑based solution.
- Previous experience in a specification‑based role is preferred but not essential.
Option to purchase up to 5 extra days annual leave.
Area Sales Manager - Scotland in Redditch employer: Espire
Contact Detail:
Espire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Scotland in Redditch
✨Tip Number 1
Get to know the company inside out! Research ESP's products and their market position. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can give you insider tips on the interview process and what the company values most in candidates.
✨Tip Number 3
Practice your pitch! Prepare to discuss how your experience aligns with the role, especially in demand creation and relationship building. Make sure you can confidently showcase your sales successes.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email reiterating your interest in the role and highlighting a key point from your conversation. It shows enthusiasm and keeps you on their radar.
We think you need these skills to ace Area Sales Manager - Scotland in Redditch
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially with electrical wholesalers and contractors. We want to see how you can grow our market share!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've built relationships and generated demand in previous roles. Show us your passion for sales!
Showcase Your Skills: Don’t forget to highlight your computer literacy and presentation skills. Mention any experience with CRM systems and how you’ve used data to drive sales. We love candidates who are tech-savvy and proactive!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Espire
✨Know Your Products Inside Out
Make sure you have a solid understanding of the ESP product portfolio. Be ready to discuss features, benefits, and how they compare to competitors. This will show your potential employer that you're not just interested in the role, but also passionate about what you'll be selling.
✨Demonstrate Your Sales Strategy
Prepare to talk about your approach to demand creation and relationship building. Think of specific examples from your past experience where you've successfully increased sales or built strong partnerships with wholesalers and contractors. This will highlight your ability to drive results.
✨Show Off Your Communication Skills
Since this role involves a lot of interaction with clients, practice articulating your thoughts clearly and confidently. You might even want to prepare a mini-presentation on a product to showcase your presentation skills during the interview.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like dealing with a difficult client or identifying new business opportunities. Think through your responses ahead of time, using the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
