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- Tasks: Drive sales growth by building relationships with electrical wholesalers and contractors in the East Midlands.
- Company: Join ESP, a dynamic company focused on innovation and market expansion.
- Benefits: Enjoy competitive salary, extra annual leave options, and opportunities for professional development.
- Other info: Regular travel and flexible working are part of this exciting role.
- Why this job: Make a real impact in the electrical industry while developing your sales skills.
- Qualifications: Proven sales experience, strong communication skills, and a full driving licence required.
The predicted salary is between 40000 - 50000 £ per year.
ESP have an exciting opportunity for an Area Sales Manager for East Midlands. The Area Sales Manager is responsible for demand creation across the ESP company portfolio. The role is an all‑round area management position where you will hold responsibility for growing the company’s market share by increasing sales with the electrical wholesaler (60%) and contractor (40%) in the area. You will manage a portfolio of existing wholesaler accounts (covering nationals, independents and buying groups) and look for opportunities to appoint new partners where needed on the patch. You will be working on building relationships with the electrical contractor/installer offering design support and selling on the products features and benefits.
Main Duties
- Territory sales role selling all of the ESP Ltd product offers into distributors on that area (Push/Pull role) - Demand generation with contractors.
- Sales out activity by way of pro‑active support to local contractors aligned to our distributors (Joint sales calls/trade counter mornings/product training etc).
- Provide product demonstrations and presentations on ESP products promoting features and benefits and the service the company offers.
- Proactively build client relationships and maintain a strong pipeline.
- Present and gain agreement from the customer that ensures the customer sees our approach as added value ensuring it supports both customer and our commercial requirements.
- Focussed on being able to identify opportunities with both existing and new accounts and be able to strategically develop those opportunities within the set parameters of ESP Commercial trading philosophy.
- Work proactively with your portfolio, with a planned schedule of visits, using reports and information to keep the customer up to date, ensuring that you get the most from your visits and calls.
- Ensure knowledge of products continues to be up to date.
- Maintaining knowledge on market trends and competitors’ products.
- Carry out all administration activities within the role, including ensuring that the Outlook Calendar/CRM is updated daily.
Additional Information
This role will require regular/daily travelling (occasional overnight stays).
Skills and Experience
- A full and preferably clean driving licence is a must (any points need to be advised at initial interview stage).
- Computer literacy with the ability to use word/excel/outlook and other Microsoft Packages also being a key requirement.
- A proven and successful record in specification sales and demand creation.
- Ability to build rapport.
- A very strong work ethic and the desire to succeed.
- Excellent communication skills.
- Ability to problem solve efficiently.
- A flexible approach and the ability to work away from home on a regular basis will be required.
- Strong presentation skills with the ability to pitch a sales‑based solution.
- Previous experience in a specification‑based role is preferred but not essential.
Option to purchase up to 5 extra days annual leave.
Area Sales Manager - East Midlands employer: Espire
Contact Detail:
Espire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - East Midlands
✨Tip Number 1
Get to know the company inside out! Research ESP's products and their market position. This will help you tailor your pitch and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups where you can connect with electrical wholesalers and contractors. Building relationships before applying can give you a leg up!
✨Tip Number 3
Practice your presentation skills! Since this role involves product demonstrations, being able to confidently showcase ESP's offerings will set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining the team at ESP right from the start.
We think you need these skills to ace Area Sales Manager - East Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially with electrical wholesalers and contractors. We want to see how you can grow our market share!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've built client relationships and generated demand in previous roles. Show us your passion for sales!
Showcase Your Skills: Don’t forget to highlight your skills in communication, problem-solving, and presentation. These are key for the role! We love seeing candidates who can demonstrate their ability to pitch solutions effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Good luck!
How to prepare for a job interview at Espire
✨Know Your Products Inside Out
Make sure you have a solid understanding of ESP's product range and how they benefit electrical wholesalers and contractors. Be ready to discuss specific features and advantages during the interview, as this will show your enthusiasm and preparedness.
✨Demonstrate Your Sales Strategy
Prepare to share your approach to demand creation and relationship building. Think about past experiences where you've successfully increased sales or built strong client relationships, and be ready to explain your strategies in detail.
✨Showcase Your Communication Skills
Since this role requires excellent communication, practice articulating your thoughts clearly and confidently. Consider doing mock interviews with friends or family to refine your pitch and ensure you can effectively convey your ideas.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving abilities and adaptability. Prepare examples of how you've handled challenges in previous roles, especially in sales or client management, to demonstrate your capability to think on your feet.