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- Tasks: Lead marketing strategies for high-profile events and exhibitions in London.
- Company: Join a dynamic organization focused on delivering exceptional events and commercial partnerships.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and creativity.
- Why this job: Be part of a vibrant team driving impactful marketing campaigns and enhancing guest experiences.
- Qualifications: Must have senior marketing experience, preferably in exhibitions or hospitality, and a relevant degree.
- Other info: Work closely with sales teams and key clients to maximize marketing support and partnership opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Working for a high-profile event and exhibition organisation in London, the Senior Marketing Manager will be responsible for delivering a commercially focused marketing and communications plan to support the company’s annual revenue targets, as well as building commercial partnerships. The role will be supported by a Marketing Executive and Marketing Administrator who also support the wider marketing team and commercial divisions. The role holder needs to be a highly skilled, creative and an experienced senior manager. Key attributes will include excellent stakeholder management, commercially astute, excellent communication and organisation with an ability to work independently and drive projects from initial plan to completion. Key Responsibilities: Exhibitions and Commercial Services Marketing: Work with the Exhibitions Sales team to deliver a commercially focused marketing and communications plan. This will include targeted activity to support with client retention, acquisition and business development strategies. Understanding the sales cycle and driving targeted marketing activity for both UK and Europe. Develop and deliver the annual marketing plan to drive ancillary revenues. Initiate, develop and update Sales and Marketing materials including brochures, case studies, video content, web content, virtual tours and sales presentations. Implement direct marketing campaigns to support sales and relationship building including email campaigns, newsletters and direct mail. Own, manage and develop the website in partnership with the wider marketing team and relevant external suppliers, ensuring content and organic SEO is maintained and improved Manage all digital marketing activity for with the relevant support of external agencies, including any organic or paid-for activity. Manage the company’s presence at relevant exhibitions, trade shows, industry events and conferences Oversee any corporate hospitality and client events as required Manage all budget and finance requirements relating to Marketing activity Partnerships Marketing Support: Work closely with the Head of Partnerships to develop relationships with key Sponsors and Partners and their marketing teams, providing marketing and PR support to maximise partnership opportunities and commercial revenues. Managing Key Client Relationship: Drive a programme of marketing support for key clients Overseeing development of the marketing support package, with emphasis on delivering a better guest experience, including sourcing new partners and opportunities, ensuring all clients benefit from marketing support packages. Data and Insights: Use relevant market research and insights to support the development of marketing campaigns, ensuring measurement and ROI is key to activity. PR & Communications: Working with the PR & Communications Manager to develop and deliver an annual PR Plan, targeting key national and international trade titles, ensuring that all opportunities are maximised. Work in partnership with the PR and Communications Manager to develop and execute an annual social media plan across all social channels, with particular focus on LinkedIn and key trade titles. Working proactively with the Sales teams and their clients and partners to identify key opportunities to deliver engaging, consistent, informative, and relevant content. Supplier and Partner Management: Manage and develop all key supplier and partner relationships identifying and driving forward new opportunities and relationships to support the delivery of the annual marketing plans. Core Competencies: Drive, Energy & Persistence Communications Skills Team Orientation / Achieving with Others Initiative Experience: Experience of working in a senior marketing role in the exhibition or hospitality sector, with the ability to demonstrate a wide range of marketing skills and competencies and supporting busy sales teams. Experience of working for an organisation with a strong commercial focus and customer service ethos Project planning Strong commercial awareness Qualifications: Bachelor’s degree in marketing or a related subject preferred
Senior Marketing Manager employer: ESP Recruitment London (Events)
Contact Detail:
ESP Recruitment London (Events) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network with professionals in the exhibition and hospitality sectors. Attend industry events, webinars, and conferences to meet potential colleagues and partners. Building these connections can give you insights into the company culture and the specific challenges they face.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing and SEO, especially as they relate to exhibitions and events. Being able to discuss innovative strategies during your interview will demonstrate your proactive approach and understanding of the market.
✨Tip Number 3
Prepare to showcase your experience in managing marketing campaigns that drive revenue. Be ready to discuss specific examples where your marketing efforts directly contributed to client retention or acquisition, as this aligns closely with the role's responsibilities.
✨Tip Number 4
Research the company's past exhibitions and partnerships. Understanding their previous successes and challenges will allow you to tailor your conversation and show how you can contribute to their future growth and success.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in senior marketing roles, especially in the exhibition or hospitality sector. Emphasize your skills in stakeholder management, project planning, and commercial awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and strategic thinking. Discuss how your previous experiences align with the responsibilities of the Senior Marketing Manager role and how you can contribute to the company's revenue targets.
Showcase Relevant Achievements: Include specific examples of successful marketing campaigns you've led, particularly those that demonstrate your ability to drive client retention and acquisition. Use metrics to quantify your impact whenever possible.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention your experience in collaborating with sales teams and managing relationships with partners and suppliers. This will show your ability to work effectively within a team-oriented environment.
How to prepare for a job interview at ESP Recruitment London (Events)
✨Showcase Your Commercial Acumen
Make sure to highlight your experience in developing commercially focused marketing strategies. Be prepared to discuss specific examples where your marketing efforts directly contributed to revenue growth or client retention.
✨Demonstrate Stakeholder Management Skills
Prepare to talk about how you've successfully managed relationships with various stakeholders in previous roles. Share examples of how you navigated challenges and built strong partnerships that benefited the organization.
✨Highlight Your Project Management Experience
Since the role requires driving projects from initial plan to completion, be ready to discuss your project management skills. Provide examples of successful campaigns you've led, focusing on your organizational skills and ability to meet deadlines.
✨Discuss Data-Driven Decision Making
Emphasize your ability to use market research and insights to inform your marketing strategies. Be prepared to share how you've measured the success of your campaigns and adjusted your approach based on data analysis.
