At a Glance
- Tasks: Lead global marketing strategy for major international exhibitions and conferences.
- Company: Dynamic company at the forefront of the exhibition and conference industry.
- Benefits: Competitive salary, leadership role, and opportunities for international travel.
- Other info: Full-time role based in London with potential for global travel.
- Why this job: Make a significant impact in a high-profile leadership position.
- Qualifications: Proven experience in leading marketing for international events and managing large teams.
The predicted salary is between 75600 - 92400 £ per year.
We are searching for an accomplished **Marketing Director** to lead the global marketing strategy for a major international exhibition and conference portfolio.
This is a high-profile leadership role with responsibility for brand positioning, audience acquisition, delegate marketing, digital performance, communications and commercial growth.
You will also lead and develop an established multidisciplinary marketing team.
Key responsibilities
- Develop and deliver the global marketing strategy
- Drive visitor acquisition, delegate revenue and audience growth
- Strengthen international brand positioning and market reach
- Lead integrated digital, content, communications and partnership campaigns
- Support exhibitor, sponsorship and wider commercial objectives
- Manage a substantial marketing budget and international agencies
- Use data and insight to improve campaign performance and ROI
- Work closely with senior leadership, government bodies and international stakeholders
- Oversee marketing delivery throughout the live event cycle
You must have
- Led marketing for a major international exhibition or conference
- Delivered ambitious visitor, delegate and commercial targets
- Managed complex, multi-market campaigns and significant budgets
- Strong expertise in audience acquisition, CRM, digital marketing and automation
- Experience marketing paid conferences and supporting sponsorship and exhibitor revenue
- A proven record of leading and developing a sizeable marketing team
- The commercial judgement, resilience and presence to operate effectively at senior level
Experience within the infrastructure, technology or industrial sectors would be advantageous.
This is not a first-time senior marketing appointment.
We are seeking a proven exhibition and conference marketing leader who can set the strategy, lead from the front and deliver in a demanding international environment.
Candidates must be able to work full-time from the London office and travel internationally when required.
We are searching for an accomplished **Marketing Director** to lead the global marketing strategy for a major international exhibition and conference portfolio.
This is a high-profile leadership role with responsibility for brand positioning, audience acquisition, delegate marketing, digital performance, communications and commercial growth.
You will also lead and develop an established multidisciplinary marketing team of approximately 11 people.
- **Key responsibilities:**
- Develop and deliver the global marketing strategy
- Drive visitor acquisition, delegate revenue and audience growth
- Strengthen international brand positioning and market reach
- Lead integrated digital, content, communications and partnership campaigns
- Support exhibitor, sponsorship and wider commercial objectives
- Manage a substantial marketing budget and international agencies
- Use data and insight to improve campaign performance and ROI
- Work closely with senior leadership, government bodies and international stakeholders
- Oversee marketing delivery throughout the live event cycle
- **About you:**
You will already be operating as a Marketing Director, Portfolio Marketing Director, Group Marketing Director or highly experienced Head of Marketing within the exhibitions, conferences or large-scale business-events industry.
You must have
- Led marketing for a major international exhibition or conference
- Delivered ambitious visitor, delegate and commercial targets
- Managed complex, multi-market campaigns and significant budgets
- Strong expertise in audience acquisition, CRM, digital marketing and automation
- Experience marketing paid conferences and supporting sponsorship and exhibitor revenue
- A proven record of leading and developing a sizeable marketing team
- The commercial judgement, resilience and presence to operate effectively at senior level
Experience within the infrastructure, technology or industrial sectors would be advantageous.
This is not a first-time senior marketing appointment.
We are seeking a proven exhibition and conference marketing leader who can set the strategy, lead from the front and deliver in a demanding international environment.
Candidates must be able to work full-time from the London office and travel internationally when required.
Interested? Please apply directly or contact me confidentially for further information.
Marketing Director in Slough employer: ESMOS Recruitment
As a fully remote employer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on professional development, we offer numerous growth opportunities and encourage innovative thinking, making us an excellent choice for those looking to make a meaningful impact in the events industry. Join us to collaborate with top-tier professionals and shape the future of impactful conferences from anywhere in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ESMOS Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ESMOS Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ESMOS Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ESMOS Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ESMOS Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ESMOS Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ESMOS Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ESMOS Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ESMOS Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ESMOS Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
