At a Glance
- Tasks: Lead global marketing strategy for major international exhibitions and conferences.
- Company: Dynamic company at the forefront of the exhibition and conference industry.
- Benefits: Competitive salary, leadership role, and opportunities for international travel.
- Other info: Full-time role based in London with potential for global travel.
- Why this job: Make a significant impact in a high-profile leadership position.
- Qualifications: Proven experience in leading marketing for international events and managing large teams.
The predicted salary is between 51750 - 63250 £ per year.
We are searching for an accomplished Marketing Director to lead the global marketing strategy for a major international exhibition and conference portfolio.
This is a high-profile leadership role with responsibility for brand positioning, audience acquisition, delegate marketing, digital performance, communications and commercial growth. You will also lead and develop an established multidisciplinary marketing team of approximately 11 people.
Key responsibilities:
- Develop and deliver the global marketing strategy
- Drive visitor acquisition, delegate revenue and audience growth
- Strengthen international brand positioning and market reach
- Lead integrated digital, content, communications and partnership campaigns
- Support exhibitor, sponsorship and wider commercial objectives
- Manage a substantial marketing budget and international agencies
- Use data and insight to improve campaign performance and ROI
- Work closely with senior leadership, government bodies and international stakeholders
- Oversee marketing delivery throughout the live event cycle
You must have:
- Led marketing for a major international exhibition or conference
- Delivered ambitious visitor, delegate and commercial targets
- Managed complex, multi-market campaigns and significant budgets
- Strong expertise in audience acquisition, CRM, digital marketing and automation
- Experience marketing paid conferences and supporting sponsorship and exhibitor revenue
- A proven record of leading and developing a sizeable marketing team
- The commercial judgement, resilience and presence to operate effectively at senior level
Experience within the infrastructure, technology or industrial sectors would be advantageous.
This is not a first-time senior marketing appointment. We are seeking a proven exhibition and conference marketing leader who can set the strategy, lead from the front and deliver in a demanding international environment.
Candidates must be able to work full-time from the London office and travel internationally when required.
Interested? Please apply directly or contact me confidentially for further information.
Marketing Director in City of London employer: ESMOS Recruitment
As a fully remote employer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on professional development, we offer numerous growth opportunities and encourage innovative thinking, making us an excellent choice for those looking to make a meaningful impact in the events industry. Join us to collaborate with top-tier professionals and shape the future of impactful conferences from anywhere in the world.
