At a Glance
- Tasks: Lead social media strategy for the world's largest esports events and engage with passionate gaming communities.
- Company: Join EFG, a leader in esports, dedicated to creating inclusive gaming experiences.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Shape the future of esports while connecting with millions of fans globally.
- Qualifications: 6+ years in social media, strong understanding of esports, and excellent communication skills.
- Other info: Dynamic team culture with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 Β£ per year.
EFG (ESL FACEIT Group) creates worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
As a Senior Social Media Manager, you will manage shaping the overall social media communications and content for the Esports World Cup and Esports Nations Cup, the world's largest gaming and esports event held in Saudi Arabia. You will be in charge of implementing social media content plans and campaign initiatives related to our EWC brand, partner and Clubs, while also collaborating with the Esports World Cup Foundation and internal EFG teams. You have a passion for building cohesive channel strategies to foster communities and deliver value to fans.
What you will do:
- Develop and support the social media strategy for Esports World Cup and Esports Nations Cup
- Drive implementation of social media campaigns for Esports World Cup and Esports Nations Cup
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
- Own and monitor KPIs, and establish their use to drive successful content strategies
- Work with creative team to produce relevant creative and communication assets
- Communicate updates and reports efficiently for internal stakeholders
- Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
- Brief departments, freelancers, and agencies with their scopes of work
- Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement
Qualifications:
- Bachelor's degree with a discipline in Marketing, Communications, or a similar discipline, or equivalent experience in social media or content agency
- 6+ years relevant experience in social media or agency work
- Strong understanding of the esports market landscape
- Excellent English skills (written and spoken), 2nd language is a plus
- Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
- In-depth knowledge of various social media platforms (e.g. X, Instagram, Facebook, TikTok, Discord)
- Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
- Strong experience in Community or community-related fields, preferably in gaming
- Track record of running social media campaigns (organic and paid)
- Experience managing freelance/remote teams and agencies
- Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
- Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
- Passion for gaming/esports is a plus
Bonus soft skills:
- Excellent communication & collaboration skills
- Time and task management
- Expert in teamwork
- Creativity & knowledge of social media/esports trends
- Flexibility, adjusting quickly to new situations or timelines
Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
Sr. Social Media Manager - EWC & ENC employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Sr. Social Media Manager - EWC & ENC
β¨Tip Number 1
Get your networking game on! Connect with people in the esports and gaming industry on platforms like LinkedIn. Join relevant groups, participate in discussions, and donβt be shy to reach out for informational chats. You never know who might have a lead on that perfect job!
β¨Tip Number 2
Show off your social media skills! Create a portfolio showcasing your best campaigns and content strategies. Use real metrics to demonstrate your impact. This will not only impress potential employers but also give them a taste of what you can bring to their team.
β¨Tip Number 3
Stay updated on industry trends! Follow key influencers and brands in the esports space. This knowledge will help you during interviews and show that you're genuinely passionate about the field. Plus, itβll give you great talking points when discussing your ideas for their social media strategy.
β¨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight your experience in community management and social media campaigns. Make sure to express your enthusiasm for the role and how you can contribute to our mission of creating inclusive gaming experiences.
We think you need these skills to ace Sr. Social Media Manager - EWC & ENC
Some tips for your application π«‘
Show Your Passion for Esports: When you're writing your application, let your love for gaming and esports shine through! We want to see how your enthusiasm aligns with our mission of creating a community where everyone can thrive.
Tailor Your Experience: Make sure to highlight your relevant experience in social media management and community engagement. Weβre looking for someone who knows the ins and outs of the esports landscape, so donβt hold back on showcasing your skills!
Be Creative with Your Content: Since this role is all about shaping social media communications, feel free to get creative in your application. Share examples of past campaigns or content strategies you've developed that made an impact β we love seeing innovative ideas!
Apply Through Our Website: Donβt forget to submit your application through our website! Itβs the best way for us to keep track of your application and ensure it gets the attention it deserves. We canβt wait to hear from you!
How to prepare for a job interview at ESL FACEIT Group - EFG
β¨Know Your Esports Landscape
Before the interview, dive deep into the current trends and key players in the esports industry. Familiarise yourself with recent events, popular games, and community sentiments. This knowledge will not only impress your interviewers but also show your genuine passion for the field.
β¨Showcase Your Social Media Savvy
Prepare to discuss specific social media campaigns you've managed in the past. Highlight your strategies, the tools you used, and the results achieved. Be ready to explain how you would apply these experiences to the Esports World Cup and Nations Cup.
β¨Demonstrate Community Engagement Skills
Think of examples where you've successfully built or engaged a community. Whether through organic growth or paid campaigns, be prepared to share your approach to fostering relationships and driving engagement across various platforms.
β¨Collaborate and Communicate
Since this role involves working cross-functionally, be ready to discuss your experience collaborating with different teams. Share examples of how youβve effectively communicated updates and reports to stakeholders, ensuring everyone is aligned and informed.