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For Companies At a Glance
- Tasks: Drive revenue growth through operational excellence and strategic media campaign management.
- Company: Join ESL FACEIT Group, a leader in esports and gaming culture.
- Benefits: Hybrid work model, competitive salary, and a commitment to diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of esports and digital media.
- Qualifications: Experience in digital advertising operations and strong analytical skills required.
- Other info: Opportunity for career growth in a fast-paced, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Media Operations & Activation Manager role at ESL FACEIT Group – EFG.
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At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that \”IT\’S NOT GG, UNTIL IT\’S GG FOR ALL\”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
Please note: This position is open to candidates eligible to work in London, UK, on a permanent basis. Visa sponsorship is not available for this role. The role offers a hybrid work model, with flexibility to work both remotely and from our designated office locations as required.
Are you ready for the adventure? Our Advertising team is expanding, and we\\u2019re excited to welcome a new member to our dynamic group. We are looking for an experienced Media Operations & Activation Manager who will play a key role in driving revenue growth by delivering operational excellence, leveraging cross-platform expertise, and building strong relationships with sales teams, customers, partners, and other stakeholders.
We are looking for a seasoned digital media leader who brings both strategic depth and operational excellence to a fast-moving, evolving landscape. With a strong command of digital media and a proven track record across platforms such as Google Ad Manager (GAM360), YouTube, Twitch/Amazon DSP, Meta, TikTok, and X (Twitter), etc., the ideal candidate will lead the full campaign lifecycle, ensuring each stage delivers against client objectives and contributes meaningfully to broader business growth. This role requires more than executional expertise: it demands a strategic operator who can translate data into insight, drive media innovation, and influence both internal teams and client stakeholders. You\’ll oversee end-to-end media operations across pre- and post-sales activities, championing best practices and identifying opportunities to maximize performance and revenue growth. You are a strategic and structured thinker with sharp attention to detail and a passion for data. You thrive in complexity, communicate with clarity, and operate with a collaborative mindset — consistently looking beyond your remit to drive broader business impact.
What you\’ll do
Operational Excellence (85%)
- Act as the primary stakeholder overseeing the setup, governance, and ongoing management of all current and future advertising platforms (GAM360, Meta, Amazon DSP/Twitch, YouTube, X, etc.)
- Partner closely with Sales, Planning, and Account management teams to translate client goals into high-impact, platform specific campaign strategies and tactics.
- Serve as a subject matter expert on all advertising platforms — staying ahead of evolving features, capabilities, policies, and best practices.
- Own all campaign management workflows (pre-, mid-, and post-sales), ensuring smooth delivery, accuracy, and platform compliance.
- Develop and deploy bespoke operational strategies and campaign activations to drive optimal outcomes for clients.
- Lead all programmatic workflows, including PG, PD, PMP, and Open Exchange. Create and enforce best practices for Private Marketplaces (PMPs) and Programmatic Guaranteed (PG).
- Partner with the ad product team in onboarding and implementation of AdTech solutions, including brand safety, measurement, insights, and brand lift tools.
- Deliver detailed insights to uncover performance improvement opportunities across inventory and audience segments.
- Build and continuously refine high-efficiency operational workflows; track benchmarks, identify trends, and collaborate with the Ads Product team to elevate the advertising experience.
- Oversee inventory management to balance monetization across direct and indirect sales channels.
- Maintain platform hygiene to the highest standards, including setup accuracy, policy compliance, and implementation of new formats and monetization opportunities.
- Identify operational gaps and inefficiencies across the ecosystem and apply structured, data-led solutions.
- Lead Monthly and Quarterly Business Reviews (MBRs/QBRs) from an operational lens, supported by performance trends and data analysis.
- Bring a creative, analytical, and structured approach to problem solving, always leading with data.
Cross-Functional Collaboration & Systems (15%)
- Work in close partnership with Sales, Planning, and Account Management to align campaign execution with performance goals and reporting needs.
- Maintain rigorous hygiene across internal systems, including CRM (Salesforce), finance tools, billing workflows, and operational dashboards.
- Lead operational improvement efforts across internal and external processes — collaborating across functions and stakeholders.
- Conduct monthly platform hygiene reviews and drive consistency across all operational touchpoints.
What You Bring
- Strong hands-on experience in digital advertising operations, ideally gained within a publisher, media owner, or ad tech environment.
- Deep, proven expertise in campaign execution across multiple digital platforms and programmatic environments.
- Strong analytical mindset with a track record of turning data into actionable insights and operational improvements.
- Advanced knowledge of advertising technologies, platform capabilities, and evolving digital media trends.
- Exceptional communication and documentation skills, able to clearly articulate solutions to both internal and external stakeholders.
- Highly proficient in Microsoft Excel; comfortable working with large datasets, formulas, pivots, and performance modeling.
- Detail-oriented, collaborative, and solutions-driven with a strong sense of ownership and accountability.
Application information:
Do you feel ready for the challenge of working at @EFG? Join us for a game-changing career where we will be shaping the journey of esports with diversity and inclusion. We encourage you to apply by filling in our application form including your earliest starting date and your desired salary.
Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.
Our Recruitment Process – What to Expect? Our recruitment team is committed to carefully reviewing and evaluating your application for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn\\u2019t qualify for this round. Either way, you will hear from us!
About us @EFG: EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries: Technology, Information and Media
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Media Operations & Activation Manager employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Operations & Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ESL FACEIT Group. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research EFG's recent projects and campaigns. Show them you’re not just another candidate but someone who’s genuinely interested in their work.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are talking about your experience, the better you'll shine during the real deal.
✨Tip Number 4
Don’t forget to follow up! After an interview, drop a quick thank-you email. It shows you’re keen and keeps you on their radar. Plus, it’s just good manners!
We think you need these skills to ace Media Operations & Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Operations & Activation Manager role. Highlight your experience with digital media platforms and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about esports and how your skills can contribute to our mission. Keep it engaging and make sure to connect your experiences to the role.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've turned data into actionable insights in your application. We love seeing candidates who can demonstrate their problem-solving abilities with real-world examples!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at EFG!
How to prepare for a job interview at ESL FACEIT Group - EFG
✨Know Your Platforms
Make sure you have a solid understanding of the advertising platforms mentioned in the job description, like Google Ad Manager and Meta. Familiarise yourself with their latest features and best practices, as this will show your expertise and readiness to hit the ground running.
✨Data is Your Best Friend
Prepare to discuss how you've used data to drive campaign success in the past. Bring examples of how you've turned insights into actionable strategies. This will demonstrate your analytical mindset and ability to contribute to operational excellence.
✨Collaboration is Key
Think about times when you've worked closely with sales or account management teams. Be ready to share specific examples of how you aligned campaign execution with performance goals. This will highlight your collaborative approach and ability to work cross-functionally.
✨Show Your Problem-Solving Skills
Be prepared to discuss challenges you've faced in media operations and how you overcame them. Use a structured approach to explain your thought process, focusing on how you identified gaps and implemented data-led solutions. This will showcase your strategic thinking and ownership.