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- Tasks: Craft compelling narratives and creative strategies for the esports community.
- Company: Join EFG, a leader in gaming culture and community building.
- Benefits: Hybrid work model, competitive salary, and a vibrant workplace culture.
- Why this job: Shape the future of esports with your creativity and strategic vision.
- Qualifications: 5-8+ years in strategy or creative roles, strong visual literacy required.
- Other info: Be part of an inclusive team that values diverse perspectives.
The predicted salary is between 36000 - 60000 £ per year.
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
This is a hybrid creative–strategic role for someone who is as comfortable building frameworks as they are crafting ideas, routes, and visual directions. As the Senior Creative Strategist, you will define and develop the strategic and narrative foundations for commercial storytelling — transforming insights, product strategy, and partnership opportunities into world-class creative concepts, campaign platforms, and visually compelling narratives.
What you will do:
- Strategic Narrative Development
- Lead the creation of EFG's commercial master narrative, including the general sales deck and category-specific storytelling frameworks.
- Translate strategic inputs (sales, product, audience insights) into clear thematic narratives and partner value propositions.
- Build narrative structures, storytelling arcs, and positioning statements that elevate EFG's offering.
- Creative Strategy & Concepting
- Develop campaign platforms, idea territories, and conceptual routes that integrate brands authentically into gaming culture.
- Partner with the VP Creative on early creative direction for major pitches and B2B campaigns.
- Generate strategic insights and cultural POVs to fuel ideation and creative development.
- Visual & Art Direction
- Shape early visual routes — including moodboards, brand worlds, and key creative directions.
- Provide art direction to designers, ensuring visuals reinforce the strategic and narrative spine.
- Produce first-pass deck layouts and storytelling structures that express both thinking and tone visually.
- Collaboration & Stakeholder Management
- Work with Sales, Product, Partner Management, and B2B Marketing to align on strategic intent and opportunities.
- Present concepts and strategic frameworks to senior stakeholders with clarity and confidence.
- Lead the storytelling component of pitches and collaborative workstreams.
- Creative Operations & Enablement
- Build high-level templates, frameworks, and strategic tools used across commercial pitches.
- Support the creation of modular idea libraries and category narratives for re-use.
- Help guide the creative team across opportunities, ensuring strategic coherence and quality.
Who you are:
- 5–8+ years in strategy, creative strategy, or hybrid strategic–creative roles (agency, entertainment, sport, gaming, innovation, or brand).
- Proven ability to turn business or product strategy into emotionally compelling creative narratives.
- Strong visual literacy — able to shape art direction, build moodboards, and create narrative decks.
- Experience crafting big ideas, campaign platforms, and partner integration concepts.
- Comfortable presenting to senior stakeholders and navigating multi-team input.
- Strong understanding of brand strategy, cultural insights, and creative problem-solving.
- Hands-on deck-building ability (Keynote, Figma, Google Slides) — not a designer, but able to express thinking visually.
- Thrives under pace; able to own multiple workstreams without losing craft or clarity.
We're not looking for a traditional planner. We're looking for a hybrid creative strategist — someone who sees the narrative, shapes the idea, and brings it to life visually.
Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
Senior Creative Strategist in London employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Creative Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or be able to refer you directly.
✨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure to bring your A-game. Use visuals, storytelling, and your unique perspective to captivate your audience and demonstrate how you can elevate EFG's narrative.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to EFG directly through our website, express your interest, and share your portfolio. This shows initiative and can set you apart from other candidates.
✨Tip Number 4
Stay updated on industry trends! Follow gaming and esports news, and understand what’s happening in the community. This knowledge will help you craft relevant narratives and demonstrate your passion during interviews.
We think you need these skills to ace Senior Creative Strategist in London
Some tips for your application 🫡
Craft Your Narrative: Just like in the role, your application should tell a compelling story. Highlight your journey, experiences, and how they align with our mission at EFG. Make it personal and engaging!
Showcase Your Creative Flair: We want to see your creative side! Use visuals or unique formats if you can, but ensure they complement your written content. Remember, this is about standing out while still being professional.
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that match the Senior Creative Strategist role. Show us you understand what we’re all about!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role!
How to prepare for a job interview at ESL FACEIT Group - EFG
✨Know Your Narrative
Before the interview, dive deep into EFG's mission and values. Understand how their narrative aligns with your own experiences and ideas. Be ready to discuss how you can contribute to their storytelling framework and bring fresh perspectives to their commercial narratives.
✨Showcase Your Creative Process
Prepare to walk through your creative strategy process. Bring examples of past projects where you've transformed insights into compelling narratives. Highlight your ability to build frameworks and how you’ve integrated brands into gaming culture authentically.
✨Visual Communication is Key
Since this role involves shaping visual directions, be prepared to discuss your approach to art direction. Bring along moodboards or visual decks that showcase your ability to express strategic thinking visually. This will demonstrate your strong visual literacy and hands-on deck-building skills.
✨Engage with Stakeholders
Practice presenting your ideas clearly and confidently. Think about how you would engage with various stakeholders at EFG. Prepare to discuss how you’ve navigated multi-team inputs in the past and how you can lead collaborative workstreams effectively.
