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- Tasks: Lead creative vision and storytelling for exciting campaigns and experiences.
- Company: Join a dynamic team at EFG, a leader in gaming and entertainment.
- Benefits: Inclusive culture, mentorship opportunities, and a chance to shape the future of creative work.
- Other info: Collaborative environment that values diversity and innovation.
- Why this job: Make a real impact in the gaming and entertainment industry with your creative expertise.
- Qualifications: 10+ years in creative leadership with strong visual storytelling skills.
The predicted salary is between 70000 - 90000 £ per year.
As the Creative Director, you are the senior creative leader for all commercial storytelling at EFG – responsible for the visual direction, conceptual excellence, and creative quality across pitches, campaigns, experiential work, and B2B marketing. You set the creative vision, shape the look and feel of our commercial work, lead experiential and brand world development, and guide the team toward premium, culturally relevant creative. In addition to owning the creative strategy, you mentor creative talent, oversee operational clarity during transition periods, and serve as the creative spokesperson to senior internal leaders, sales, product, and external partners.
Key Responsibilities
- Set the overarching creative vision for the Commercial Creative team.
- Lead visual and conceptual direction across pitches, campaigns, experiences, and B2B storytelling.
- Ensure all output reflects a consistent, premium visual identity.
- Shape and protect the creative bar, ensuring work is culturally relevant, strategic, and high-impact.
- Provide high-level art direction, mood boards, visual territories, and brand worlds.
- Partner with the Senior Creative Strategist to align narrative and visual storytelling.
- Direct designers and creatives toward cohesive, premium visual expressions.
- Lead experiential creative for The Zone, partner worlds, and environmental design.
- Review and approve key creative routes, pitch decks, visual concepts, and big ideas.
- Serve as final creative signoff for commercial storytelling.
- Act as creative spokesperson to senior internal leaders, Sales, Product, and external partners.
- Present creative concepts confidently and clearly to executives and brand partners.
- Build trust across the organization by demonstrating leadership, stability, and creative excellence.
- Partner with the PM to ensure clarity of process, prioritisation, and workload management.
- Support resource planning, project flow, and intake processes during transitional periods.
- Mentor creative talent (strategist, copywriter, designers) and foster a culture of craft excellence.
- Identify needs for external vendors, freelance talent, or creative partners.
- Collaborate with Product teams, Marketing, and Strategic Initiatives to translate EFG capabilities into compelling creative expressions.
- Partner with B2B Marketing to define the creative identity of EFG in external-facing channels.
- Ensure creative outputs align with broader brand and business priorities.
Requirements
- 10+ years in creative leadership roles (agency, entertainment, sport, gaming, brand).
- Strong art direction and visual storytelling ability – able to define and evolve a creative identity.
- Proven experience leading multidisciplinary teams (design, strategy, copy).
- Deep portfolio demonstrating visual craft, conceptual thinking, and experiential work.
- Excellent communicator and presenter, comfortable with executive-level forums.
- Strong organisational and leadership instincts – able to balance vision with delivery.
- Calm, confident, and collaborative – able to navigate complex internal environments without friction.
- Passion for culture, gaming, sport, and entertainment.
We are an equal-opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
Creative Director employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know, the better your chances of landing that Creative Director role.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, let your creativity shine through your past projects.
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative vision and how you can elevate their brand. Confidence is key, so own your narrative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Show Off Your Creative Vision: As a Creative Director, we want to see your unique perspective! Make sure your application reflects your creative vision and showcases your ability to shape the look and feel of projects. Use visuals or links to your portfolio to highlight your best work.
Tailor Your Application: Don’t just send a generic application! We love it when candidates tailor their applications to our specific needs. Highlight your experience in leading multidisciplinary teams and how you’ve set a creative bar in previous roles. Make it personal!
Be Clear and Confident: When presenting your ideas in your application, clarity is key. We appreciate confident communication, so make sure your written application is well-structured and easy to follow. Show us you can articulate your thoughts like you would in front of executives.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at EFG!
How to prepare for a job interview at ESL FACEIT Group - EFG
✨Know Your Creative Vision
Before the interview, take some time to define your own creative vision. Think about how you would set the overarching creative direction for the team and be ready to discuss specific examples from your past work that demonstrate your ability to shape a brand's identity.
✨Showcase Your Portfolio
Make sure your portfolio is up-to-date and highlights your best work in visual storytelling and experiential design. Be prepared to walk through your projects, explaining your thought process and how you led teams to achieve premium results.
✨Prepare for Executive-Level Conversations
Since you'll be presenting to senior leaders, practice articulating your ideas clearly and confidently. Anticipate questions they might ask about your creative strategies and be ready to discuss how you can build trust across the organisation.
✨Demonstrate Leadership and Collaboration
Think of examples where you've successfully led multidisciplinary teams or mentored creative talent. Be ready to share how you foster a culture of excellence and navigate complex environments, as this will show your potential to thrive in their dynamic setting.