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- Tasks: Create compelling copy and narratives for gaming campaigns and brand stories.
- Company: Join EFG, a leader in esports and gaming culture.
- Benefits: Flexible work environment, creative freedom, and opportunities to shape the future of gaming.
- Why this job: Bring your storytelling skills to life in an exciting and dynamic industry.
- Qualifications: 3-6 years of creative writing experience with a passion for gaming culture.
- Other info: Collaborative team atmosphere with room for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.
The Creative/Copywriter is the conceptual and storytelling craft lead — turning strategic narratives into compelling copy, scripts, brand stories, and activation ideas. They work closely with the Senior Creative Strategist on concept development and with designers on visual alignment, ensuring every idea is expressed with clarity, emotion, and craft. This is a hands-on creative role focused on concepting and writing — not strategy ownership and not stakeholder management.
As a creative copywriter, you will develop the creative concepts, copy, and narrative execution across pitches, B2B marketing, case studies, and partner storytelling — ensuring the work is emotionally resonant and aligned with the strategic direction.
What you will do:
- Concept & Copy Development: Write campaign lines, narratives, partner stories, scripts, and conceptual copy. Develop activation concepts grounded in gaming culture and brand objectives. Turn strategic frameworks into storytelling devices, headlines, taglines, and concept language.
- Creative Execution: Build story-led slides in collaboration with the design team. Produce scripts, short-form content narratives, and voiceover copy for B2B creative. Support the Strategist and VP Creative on creative territories and idea refinement. Work closely with designers to ensure visuals and copy unify into a single creative world. Participate in brainstorms, workshops, and creative reviews. Bring energy and conceptual thinking to pitch teams.
- Craft & Expression: Elevate the narrative voice of the team — shaping tone, clarity, and emotional resonance. Ensure all copy aligns with brand tone of voice and partner positioning. Provide first-pass visualisation support (moodboards, mock AI mockups) where needed.
Who you are:
- 3–6 years as a creative, copywriter, or hybrid concept writer (agency, brand, entertainment, sport).
- Strong writing range: conceptual, narrative, structural, headline, and scriptwriting.
- Proven ability to turn complex ideas into simple, emotive stories.
- Comfortable creating concept decks, but not responsible for strategic narrative building.
- Passion for culture, entertainment, and gaming (plus, not essential).
We’re not looking for corporate writers. We’re looking for conceptual creatives who bring stories to life with clarity and emotional punch.
Creative Copywriter employer: ESL FACEIT Group - EFG
Contact Detail:
ESL FACEIT Group - EFG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Copywriter
✨Tip Number 1
Get your portfolio in shape! Showcase your best work that highlights your storytelling skills and creativity. Make sure it’s easy to navigate and reflects your unique voice.
✨Tip Number 2
Network like a pro! Connect with people in the gaming and esports industry on LinkedIn or at events. Don’t be shy to reach out for informational chats; you never know where a conversation might lead!
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your creative process and how you turn concepts into compelling narratives. Show them your passion for gaming and culture!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Creative Copywriter
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique voice. Remember, we want to see how you can turn ideas into compelling narratives, just like you would in the role.
Tailor Your Portfolio: Make sure to include samples that reflect your range as a copywriter. Highlight pieces that demonstrate your ability to create emotional and resonant stories, especially those related to gaming or entertainment. We love seeing how you’ve brought concepts to life!
Be Authentic: Don’t be afraid to show your personality in your application. We’re looking for conceptual creatives who can connect with our audience. Share your passion for gaming culture and how it influences your writing style – it’ll help us see if you’re a good fit!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at ESL FACEIT Group - EFG
✨Show Your Creative Spark
As a Creative Copywriter, it's crucial to showcase your unique voice and creativity. Prepare a portfolio that highlights your best work, focusing on projects that demonstrate your ability to turn complex ideas into engaging narratives. Be ready to discuss the thought process behind each piece.
✨Know the Brand Inside Out
Before the interview, dive deep into EFG's brand values and their approach to gaming culture. Understand their corporate social responsibility mantra, 'IT’S NOT GG, UNTIL IT’S GG FOR ALL', and think about how you can align your storytelling with this ethos. This will show your genuine interest and fit for the role.
✨Prepare for Collaborative Discussions
Since the role involves working closely with designers and strategists, be prepared to discuss how you approach collaboration. Think of examples where you've successfully worked in a team to develop concepts or refine ideas. Highlight your ability to bring energy and conceptual thinking to brainstorming sessions.
✨Craft Your Own Narrative
During the interview, don’t just answer questions—craft your own narrative. Share your journey as a creative, what drives your passion for storytelling, and how your experiences have shaped your writing style. This personal touch can resonate well with interviewers looking for someone who brings emotional resonance to their work.
