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For Companies At a Glance
- Tasks: Drive sales and build relationships in your territory for a groundbreaking drink brand.
- Company: Fast-growing start-up revolutionising the UK drinks market.
- Benefits: Flexible hours, competitive salary, bonuses, and career progression.
- Why this job: Join a dynamic team creating a new drinks category and make a real impact.
- Qualifications: Sales experience preferred, but a proactive attitude is key.
- Other info: Opportunity to grow with an award-winning startup and travel across your region.
The predicted salary is between 18000 - 42000 £ per year.
About Lonkero
Lonkero is an exceptionally fast-growing start-up in the alcoholic drinks segment, focused on building a whole new category of drink in the UK market. Since launch 18 months ago we’ve:
- Sold over 500k pints of Lonkero across the On-trade, Off-trade and DTC
- Launched in 5 cities: London, Glasgow, Edinburgh, Brighton, Norwich
- Activated at 11 of the UK’s best festivals including Glastonbury, Latitude and Wilderness
- Won the award for Best New Drinks Start Up UK 2024 at the In-Drinks trade show
- Beat our annual revenue targets in just 4 months this year
- Raised over £1,000,000 in capital to fuel our growth
So what’s this Lonkero all about then? In the UK, around half of consumers drink beer and cider and are happy with their choice. However, for the remaining half, around 70% of them say they don’t have a drink of choice. They end up drinking wine, G&T, cocktails. All great options but compared to beer and cider, these options are high ABV, short & expensive. But there is a solution! Introducing Lonkero – based on the national drink of Finland, it is the UK’s first Finnish long drink, and the only brand razor-focused on being a pint-sized beer alternative.
Where you come in
We’re on the hunt for more regional Business Development Managers who are ready to make an immediate impact. You'll play a key role in helping us build a whole new drinks category, driving new business sales and supporting existing customers in your territory. Reporting directly to the Head of Sales, this role offers a rare opportunity to grow with a fast-moving, award-winning startup. This offers huge prospects for career progression and a unique opportunity to be part of a team building a whole new category in the UK.
Details
- Territories: Scotland, Lancashire, Yorkshire & NE, East Anglia, Bristol & South Wales
- Hours: Flexible; 16 hrs per week
- Travel: Throughout your territory using your own vehicle
- Start date: 1st February 2026
Who are we looking for
Must haves
- A ‘do it now’ attitude: proactive, motivated and hungry to succeed
- Personable, friendly, outgoing, confident and thrives on building relationships
- Commercially minded and tenacious with good grasp of the principles of sales and closing deals
- Tenacity, quick thinking and calm under pressure
- High standards for yourself and others, with a willingness to roll up your sleeves and get stuck in.
Key Skills
- Relationship building
- Competitive mentality
- Planning and organisation
- Commercial understanding
- Problem solving and entrepreneurial
Key experiences
Experience in sales and/or events within consumer goods or hospitality is a plus—but above all, we’re looking for the right attitude and skills!
What are the objectives of the role?
- Lead and manage your own territory
- Focus on licensed on trade with some off trade activity to support this
- Achieve new distribution targets as set by Head of Sales
- Maximise sales through existing customers by organising support activity alongside our marketing team
- Work with partner wholesalers in your region to maximise sales revenues
What’s on offer?
- 2-3 days’ work per week depending on territory
- c. £30k pa pro rata plus bonuses
- 35p per mile car allowance and parking expenses
- Flexible working hours
- Career progression and ability to define your future path as the business grows
- Being responsible for launching a whole new category in the UK
We’re not just launching a brand—we’re creating a category. If you’re ready to be part of something bold, apply today and help us bring Lonkero to life in venues across the UK!
Territory Sales Manager in Stoke-on-Trent employer: ESL (Emu Sales Ltd)
Contact Detail:
ESL (Emu Sales Ltd) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Territory Sales Manager in Stoke-on-Trent
✨Tip Number 1
Get to know the company inside out! Research Lonkero's products, values, and recent achievements. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. It’s a great way to get insider info and make a good impression.
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you’d approach building relationships in your territory. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Lonkero team and making an impact.
We think you need these skills to ace Territory Sales Manager in Stoke-on-Trent
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining Lonkero and making an impact in the drinks industry.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your sales experience and any relevant skills that match what we’re looking for. This shows us you’ve done your homework and are serious about the position.
Be Personable: Since this role is all about building relationships, don’t be afraid to let your personality come through in your application. We’re looking for someone friendly and outgoing, so show us who you are!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and helps us keep track of all the amazing candidates like you!
How to prepare for a job interview at ESL (Emu Sales Ltd)
✨Know Your Product Inside Out
Before the interview, make sure you understand Lonkero and its unique selling points. Familiarise yourself with the brand's story, its market position, and how it stands out from traditional drinks. This will show your genuine interest and help you answer questions confidently.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that demonstrate your sales success and relationship-building skills. Think about times when you exceeded targets or turned a challenging situation into a win. This will highlight your proactive attitude and tenacity.
✨Be Ready to Discuss Your Territory
Since this role involves managing a specific territory, come prepared with insights about the regions you'll be covering. Research local trends in the drinks market and think about how you would approach potential customers in those areas. This shows you're already thinking strategically.
✨Emphasise Your Entrepreneurial Spirit
Lonkero is a fast-growing startup, so they’ll be looking for candidates who are adaptable and innovative. Share examples of how you've taken initiative in previous roles or how you've solved problems creatively. This will demonstrate that you have the right mindset to thrive in a dynamic environment.