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- Tasks: Lead Instagram and TikTok growth strategies for a high-end brand.
- Company: Esgasy, a premium brand management company in London.
- Benefits: Direct impact on revenue growth and strategic leadership opportunities.
- Why this job: Make a real difference in luxury branding through social media innovation.
- Qualifications: Proven experience in growing social media accounts, especially in luxury or wellness sectors.
- Other info: Opportunity for long-term collaboration based on results.
The predicted salary is between 36000 - 60000 £ per year.
At Esgasy, we manage and scale premium brands in regulated, high-expectation markets. We are looking for a Social Media Growth Specialist to lead Instagram and TikTok growth for a high-end company in London. This role is growth-first, performance-driven, and execution-heavy. You will not just “post content” — you will build authority, visibility, and revenue impact through social media.
Key Responsibilities:
- Strategy & Growth
- Own the Instagram and TikTok growth strategy end-to-end
- Translate business objectives (revenue, bookings, positioning) into social execution
- Identify content pillars aligned with company compliance (UK) and luxury branding
- Continuously test formats, hooks, captions, CTAs, and posting times
- Content Execution
- Plan and manage short-form video content (Reels & TikTok)
- Direct and execute on-site filming days
- Guide clinicians/sports on-camera (what to say, how to say it, pacing, tone)
- Ensure all content complies with ASA / CAP Code
- Performance & Analytics
- Track and report on: Follower growth, Reach & engagement, Profile visits → enquiries → bookings (with our CRM inputs)
- Optimize based on data, not vanity metrics
- Collaborate with Esgasy on paid amplification (Spark Ads, Reels boosting)
- Brand & Community
- Maintain a consistent luxury / company authority tone
- Actively manage comments, DMs (in coordination with company staff)
- Spot opportunities for trends without compromising brand credibility
Required Experience:
- Proven experience growing Instagram and/or TikTok accounts
- Experience in sports, medical, aesthetics, wellness or luxury brands (strong plus)
- Strong understanding of short-form video psychology
- Comfortable working with doctors / clinicians / trainers
- Data-driven mindset (you care about numbers and outcomes)
Nice to Have:
- Experience with UK regulated advertising
- Paid social knowledge (TikTok Spark Ads / Meta Reels)
- Ability to edit short-form video (CapCut / Premiere / Final Cut)
What We Offer:
- Management of a high-profile client
- Direct impact on a £2.5M revenue growth target
- Strategic leadership from Esgasy (not just execution)
- Long-term collaboration if results are delivered
How to Apply:
- Portfolio or links to accounts you’ve grown
- Short explanation of how you approach IG & TikTok growth
- Availability (freelance vs full-time)
Social Media Growth Specialist – Instagram & TikTok employer: Esgasy Group Solutions
Contact Detail:
Esgasy Group Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Growth Specialist – Instagram & TikTok
✨Tip Number 1
Get your portfolio ready! Showcase your best work on Instagram and TikTok, highlighting the accounts you've grown. Make sure to include a short explanation of your growth strategies – we want to see your thought process!
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn or through social media. Engage with their content and share your insights – it’s all about building relationships that could lead to opportunities.
✨Tip Number 3
Prepare for interviews by knowing the brand inside out. Research Esgasy and understand their luxury positioning. We want to see how you can align your strategies with their goals – show us you’re the perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on the challenge of growing those social media accounts.
We think you need these skills to ace Social Media Growth Specialist – Instagram & TikTok
Some tips for your application 🫡
Show Off Your Experience: When you're applying, make sure to highlight your proven experience with Instagram and TikTok. We want to see the accounts you've grown and how you've made an impact in the past. Don't hold back on sharing those success stories!
Tailor Your Approach: In your application, give us a short explanation of how you approach growth on IG and TikTok. We’re looking for a growth-first mindset, so let us know how you translate business objectives into social media strategies that drive results.
Be Data-Driven: We love numbers! Make sure to mention your data-driven mindset in your application. Share how you've tracked performance metrics and optimised content based on analytics rather than just vanity metrics. Show us you care about outcomes!
Apply Through Our Website: Finally, don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Esgasy Group Solutions
✨Know Your Platforms Inside Out
Before the interview, dive deep into Instagram and TikTok. Understand their algorithms, trends, and what makes content go viral. Be ready to discuss specific strategies you've used in the past to grow accounts, especially in luxury or regulated markets.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you track performance metrics. Bring examples of how you've optimised content based on data rather than just likes or followers. This role is all about impact, so demonstrate your analytical skills with real numbers.
✨Demonstrate Your Content Creation Skills
Have a portfolio ready that showcases your best short-form video content. If you’ve worked with clinicians or in luxury branding, highlight those experiences. Be prepared to discuss your creative process and how you ensure compliance with regulations.
✨Engage with the Brand's Voice
Familiarise yourself with Esgasy’s brand tone and values. During the interview, reflect this understanding in your responses. Show that you can maintain a consistent luxury authority tone while engaging with the community, as this will be crucial for the role.