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- Tasks: Lead Instagram and TikTok growth strategies for a luxury brand.
- Company: Esgasy, a premium brand management company in London.
- Benefits: Direct impact on revenue growth and strategic leadership opportunities.
- Why this job: Make a real difference in social media growth for high-end brands.
- Qualifications: Experience in growing social media accounts, especially in luxury or wellness sectors.
- Other info: Opportunity for long-term collaboration based on results.
The predicted salary is between 36000 - 60000 £ per year.
At Esgasy, we manage and scale premium brands in regulated, high-expectation markets. We are looking for a Social Media Growth Specialist to lead Instagram and TikTok growth for a high-end company in London. This role is growth-first, performance-driven, and execution-heavy. You will not just “post content” — you will build authority, visibility, and revenue impact through social media.
Key Responsibilities:
- Strategy & Growth
- Own the Instagram and TikTok growth strategy end-to-end
- Translate business objectives (revenue, bookings, positioning) into social execution
- Identify content pillars aligned with company compliance (UK) and luxury branding
- Continuously test formats, hooks, captions, CTAs, and posting times
- Content Execution
- Plan and manage short-form video content (Reels & TikTok)
- Direct and execute on-site filming days
- Guide clinicians/sports on-camera (what to say, how to say it, pacing, tone)
- Ensure all content complies with ASA / CAP Code
- Performance & Analytics
- Track and report on: Follower growth, Reach & engagement, Profile visits → enquiries → bookings (with our CRM inputs)
- Optimize based on data, not vanity metrics
- Collaborate with Esgasy on paid amplification (Spark Ads, Reels boosting)
- Brand & Community
- Maintain a consistent luxury/company authority tone
- Actively manage comments, DMs (in coordination with company staff)
- Spot opportunities for trends without compromising brand credibility
Required Experience:
- Proven experience growing Instagram and/or TikTok accounts
- Experience in sports, medical, aesthetics, wellness or luxury brands (strong plus)
- Strong understanding of short-form video psychology
- Comfortable working with doctors/clinicians/trainers
- Data-driven mindset (you care about numbers and outcomes)
Nice to Have:
- Experience with UK regulated advertising
- Paid social knowledge (TikTok Spark Ads / Meta Reels)
- Ability to edit short-form video (CapCut / Premiere / Final Cut)
What We Offer:
- Management of a high-profile client
- Direct impact on a £2.5M revenue growth target
- Strategic leadership from Esgasy (not just execution)
- Long-term collaboration if results are delivered
How to Apply:
- Portfolio or links to accounts you’ve grown
- Short explanation of how you approach IG & TikTok growth
- Availability (freelance vs full-time)
Social Media Growth Specialist – Instagram & TikTok in London employer: Esgasy Group Solutions
Contact Detail:
Esgasy Group Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Growth Specialist – Instagram & TikTok in London
✨Tip Number 1
Get your portfolio ready! Showcase your best work on Instagram and TikTok, highlighting the growth you've achieved. We want to see those numbers and how you’ve made an impact!
✨Tip Number 2
When you apply, don’t just send in your CV. Include a short explanation of your approach to growing accounts. We love seeing your thought process and strategy!
✨Tip Number 3
Be proactive! Engage with our content on social media before applying. Show us you’re genuinely interested in what we do and how you can contribute to our growth.
✨Tip Number 4
Apply through our website for the best chance! It helps us keep track of your application and ensures you don’t miss out on any important updates from us.
We think you need these skills to ace Social Media Growth Specialist – Instagram & TikTok in London
Some tips for your application 🫡
Show Off Your Experience: When you're applying, make sure to highlight your proven experience with Instagram and TikTok. We want to see how you've grown accounts in the past, especially in sports, medical, or luxury brands. Don't hold back – this is your chance to shine!
Be Data-Driven: We love numbers! In your application, share how you track performance and optimise content based on data. Talk about your approach to follower growth and engagement metrics. Show us that you care about outcomes, not just likes.
Craft a Compelling Strategy: Give us a sneak peek into your growth strategy for Instagram and TikTok. How do you translate business objectives into social execution? We want to know your thought process and how you plan to build authority and visibility for our high-end brand.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t forget to let your personality shine through. We’re looking for someone who can maintain a luxury tone while also engaging with the community. Make sure your application reflects your unique voice!
How to prepare for a job interview at Esgasy Group Solutions
✨Know Your Platforms Inside Out
Before the interview, dive deep into Instagram and TikTok. Understand their algorithms, trends, and what makes content go viral. Be ready to discuss specific strategies you've used in the past to grow accounts, especially in luxury or regulated markets.
✨Showcase Your Data Skills
Since this role is data-driven, come prepared with examples of how you've tracked and reported on growth metrics. Highlight your experience with analytics tools and how you've optimised content based on performance data rather than just vanity metrics.
✨Demonstrate Your Creative Process
Be ready to talk about your approach to content creation. Discuss how you identify content pillars and translate business objectives into engaging social media strategies. Bring ideas for potential campaigns that align with the luxury branding of the company.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think about how you would handle negative comments or a drop in engagement. Prepare scenarios where you had to adapt quickly to trends while maintaining brand credibility.
