Marketing And Advertising Manager in Dartford

We are a fast-growing group of online competition businesses operating across multiple brands in the UK. Our platforms offer customers the chance to win high-value prizes including cars, electronics, cash, and lifestyle products. With significant growth over the past 12–24 months, we are now bringing our performance marketing and CRM operations fully in-house to scale more aggressively and improve efficiency.

This is a rare opportunity to join a rapidly scaling business and be part of something big. You’ll play a central role in driving growth across multiple brands, with the autonomy to test, innovate, and make a genuine impact as we continue to expand.

We are looking for a highly driven Performance Marketing & CRM Manager to take full ownership of our paid acquisition and retention marketing strategy across three brands. This is a hands-on, commercially focused role working closely with founders and leadership to drive measurable revenue growth. You will take full ownership of paid media and CRM performance, with clear responsibility for hitting revenue, CPA, and ROAS targets across all brands.

• Paid Media Strategy & Execution: Own the end-to-end management of all paid media channels, including Meta Ads (Facebook & Instagram), Google Ads (Search, Display & YouTube), TikTok Ads (and testing emerging platforms where relevant). Develop and execute full-funnel acquisition strategies, including new customer acquisition, warm audiences (engaged users, video viewers, site visitors), and retargeting (cart abandoners, previous entrants, high-intent users). Plan, manage, and scale monthly ad budgets efficiently across all brands, ensuring spend is allocated based on performance and opportunity. Continuously identify and scale winning campaigns, creatives, and audiences while adjusting and removing underperforming activity quickly.
• Creative Strategy & Testing: Work closely with internal or external creative teams to brief high-performing ad creatives (UGC, video, statics) and develop strong hooks, offers, and messaging angles. Lead ongoing creative testing strategy, including new concepts and formats, different audience personas, and offer positioning (e.g. urgency, scarcity, prize-led angles).
• A/B Testing & Optimisation: Run structured and continuous A/B tests across ad creatives (visuals, copy, hooks), audiences (broad vs interest vs lookalike), campaign structures, landing pages, and offers. Analyse results and implement learnings quickly to improve performance.
• Performance Management: Monitor and optimise key performance metrics daily: CPA (Cost per Acquisition), ROAS (Return on Ad Spend), CTR (Click Through Rate), CPC (Cost per Click), CVR (Conversion Rate). Identify trends, issues, and scaling opportunities in real-time and ensure campaigns are consistently hitting or exceeding performance targets.
• Tracking, Attribution & Data Accuracy: Ensure accurate tracking across all platforms: Meta Pixel / Conversion API, Google Tag / GA4. Troubleshoot tracking issues and maintain data integrity. Understand attribution challenges (iOS updates, cross-device tracking) and make informed decisions despite imperfect data.
• Scaling & Growth: Scale campaigns profitably while maintaining efficiency targets. Test and launch new channels, audiences, and strategies. Explore opportunities such as influencer whitelisting, affiliate traffic, and new paid platforms. Stay ahead of platform changes, trends, and algorithm updates.
• Email & CRM: Use platforms such as Klaviyo and other CRM tools to take full ownership of the customer lifecycle marketing strategy across all brands. This includes building and optimising key automated flows such as welcome series, abandoned cart, and win-back campaigns, as well as planning and executing regular campaign calendars. You will segment audiences effectively to deliver targeted, high-converting messaging, while continuously analysing and improving key performance metrics such as open rates, click-through rates, conversion rates, and overall revenue contribution from email and CRM channels.
• Data & Reporting: Analyse performance across all marketing channels by building clear, actionable reports that track key metrics and trends, providing regular insights to the wider team. Use this data to identify growth opportunities, highlight underperforming areas, and make informed, commercially driven decisions to continuously improve results and drive revenue.
• Multi-Brand: Manage marketing activity across three distinct brands, developing and executing tailored strategies for each based on their target audience, positioning, and performance data, while ensuring consistent growth, efficient budget allocation, and a clear differentiation between each brand’s approach.
• CRO: Lead conversion rate optimisation (CRO) efforts by analysing user behaviour and identifying opportunities to improve the customer journey, including optimising landing pages and checkout flows to increase conversion rates, reduce drop-off, and maximise overall revenue.
• Growth: Drive growth by proactively testing new marketing channels, platforms, and strategies, continuously experimenting to identify scalable opportunities, diversify acquisition sources, and stay ahead of market trends while maximising overall performance.

• Essential: At least 3+ years’ hands-on experience in performance marketing, with a strong track record of driving measurable growth and revenue. Proven experience managing and scaling paid media budgets of £50k+ per month, with a clear understanding of how to optimise spend for efficiency and return. In-depth, hands-on experience with Meta (Facebook & Instagram) and Google Ads, including campaign setup, optimisation, scaling, and performance analysis. Strong working knowledge of email marketing platforms such as Klaviyo, including building flows, campaign execution, segmentation, and performance optimisation.
• Desirable: Experience working within the competition, prize, or gaming-style industry, with an understanding of what drives customer engagement and conversions in this space. Solid knowledge of conversion rate optimisation (CRO), with the ability to analyse user behaviour and implement improvements across landing pages and funnels. Experience managing SMS marketing campaigns, including building flows, segmentation, and using it effectively alongside email as part of a wider CRM strategy. Familiarity with platforms such as WordPress, with the ability to make basic updates to landing pages, content, and on-site elements to support marketing activity.