At a Glance
- Tasks: Lead and execute digital growth strategies for a globally recognised fragrance brand.
- Company: Escentric Molecules, a niche fragrance brand with a cult following.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team focused on innovative marketing strategies and customer engagement.
- Why this job: Make a real impact in a fast-paced, entrepreneurial setting while driving brand success.
- Qualifications: Senior growth marketing experience, strong analytical skills, and a collaborative mindset.
The predicted salary is between 60000 - 80000 £ per year.
Escentric Molecules is a globally recognised niche fragrance brand with a cult following and strong international presence across ecommerce and select retail partners. Known for its distinctive, minimalist approach to perfumery, the brand continues to scale across key markets including the UK, EU and US. We are exclusively supporting Escentric Molecules in the appointment of a Senior Growth Manager. Reporting into senior leadership, this role will define and execute the brand’s end-to-end digital growth strategy, owning acquisition, retention and on-site performance. The position sits at the centre of commercial performance, marketing execution and customer strategy.
Responsibilities Include:
- Lead and execute the digital growth strategy across DTC and key international markets.
- Drive efficient customer acquisition through performance marketing, with a strong focus on testing, optimisation and creative iteration.
- Own CRM and lifecycle marketing, developing strategies to increase retention, repeat purchase and customer lifetime value in partnership with the CRM Manager.
- Oversee website performance and user experience, leading conversion rate optimisation and continuous testing initiatives.
- Establish clear reporting frameworks, tracking CAC, LTV, ROI and channel performance to drive decision making.
- Support management of agency partners across paid media, CRM and development, ensuring aligned and high-quality delivery.
- Embed a structured test-and-learn approach through growth sprints, identifying and scaling new opportunities.
- Collaborate closely with cross-functional teams to align brand, creative and commercial objectives.
Experience Requirements:
- Senior growth or performance marketing experience within a DTC or ecommerce-led business.
- Strong knowledge across paid media, CRM and website optimisation.
- Proven track record of driving acquisition, improving efficiency and increasing customer value.
- Experience managing agencies and delivering integrated, multi-channel campaigns.
- Highly commercial mindset, with strong analytical and data interpretation skills.
- Comfortable operating in fast-paced, entrepreneurial environments.
- Hands-on, proactive and confident working both strategically and in execution.
- Collaborative, driven and focused on delivering measurable impact.
Senior Growth Marketing Manager employer: Escentric Molecules
Escentric Molecules is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation in the niche fragrance industry. With a strong emphasis on employee growth and collaboration, team members are encouraged to take ownership of their projects while benefiting from a culture that values performance and results. Located in a vibrant market, employees enjoy the unique advantage of being part of a globally recognised brand that is continuously scaling, providing ample opportunities for professional development and meaningful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in growth marketing. This is your chance to showcase your creativity and strategic thinking, so make it pop!
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Research Escentric Molecules and be ready to discuss how you can drive their digital growth strategy. Confidence is key!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior Growth Marketing Manager
Some tips for your application 🫡
Show Your Passion for Growth:When writing your application, let your enthusiasm for growth marketing shine through. Share specific examples of how you've driven digital growth in previous roles, especially in DTC or ecommerce settings. We want to see that you’re not just experienced, but genuinely excited about the impact you can make!
Be Data-Driven:Since this role is all about performance, make sure to highlight your analytical skills. Talk about how you've used data to inform your strategies and decisions in past positions. We love candidates who can back up their claims with numbers, so don’t shy away from sharing metrics that demonstrate your success.
Tailor Your Application:Take the time to customise your application for Escentric Molecules. Use the job description as a guide and align your experience with the responsibilities listed. We appreciate when candidates show they’ve done their homework and understand what we’re looking for in a Senior Growth Marketing Manager.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at Escentric Molecules!
How to prepare for a job interview at Escentric Molecules
✨Know Your Numbers
Make sure you’re familiar with key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI). Be ready to discuss how you've used these metrics in past roles to drive growth and make data-driven decisions.
✨Showcase Your Creative Side
Since the role involves performance marketing and creative iteration, prepare examples of successful campaigns you've led. Highlight your approach to testing and optimisation, and be ready to share how you’ve creatively solved problems in previous positions.
✨Understand the Brand
Do your homework on Escentric Molecules. Understand their unique positioning in the fragrance market and think about how you can contribute to their digital growth strategy. This will show your genuine interest and help you align your answers with their brand values.
✨Collaboration is Key
This role requires working closely with cross-functional teams. Prepare to discuss how you’ve successfully collaborated with others in the past, whether it’s with creative teams or external agencies. Highlight your communication skills and how you ensure everyone is aligned towards common goals.
