At a Glance
- Tasks: Lead global marketing strategy and create impactful campaigns for a niche fragrance brand.
- Company: Escentric Molecules, a globally recognised fragrance brand with a cult following.
- Benefits: Join a close-knit team with opportunities for creativity and growth in a dynamic environment.
- Other info: Fast-paced, entrepreneurial culture focused on creative excellence and collaboration.
- Why this job: Make a real impact on brand equity and revenue while working with a passionate team.
- Qualifications: Proven experience in senior marketing roles within beauty or premium consumer brands.
The predicted salary is between 60000 - 80000 £ per year.
Escentric Molecules is a globally recognised niche fragrance brand with a cult following built over almost two decades. Known for its distinctive, minimalist approach to perfumery, the brand operates internationally across DTC, wholesale and retail channels, with a strong presence in key markets including the UK, EU and US. With a close knit, entrepreneurial team, the business continues to evolve its global footprint while maintaining a sharp focus on brand integrity and creative excellence.
We are exclusively supporting Escentric Molecules in the appointment of a Head of Marketing. Reporting into the Global Brand & Marketing Director, this role will lead the delivery of the brand’s global marketing strategy, translating vision into high impact campaigns and commercial outcomes. Sitting at the intersection of brand, digital and commercial functions, the position plays a central role in driving both brand equity and revenue growth across all channels and markets.
Responsibilities- Lead and deliver global marketing strategy across DTC, wholesale, retail and international markets.
- Translate brand and commercial objectives into clear, actionable marketing plans and campaigns.
- Oversee the development and execution of global campaigns, launches and activations across all channels.
- Own marketing performance, driving traffic, conversion, revenue contribution and ROI.
- Ensure strong alignment between brand building activity and commercial outcomes.
- Lead cross-functional collaboration across Marketing, Digital, Commercial and NPD teams.
- Manage and develop a multidisciplinary marketing team across content, social, influencer and trade.
- Oversee agency and partner relationships, ensuring best-in-class delivery and output.
- Drive a culture of performance, accountability and continuous optimisation through test-and-learn approaches.
- Proven experience in a senior marketing leadership role within beauty, fragrance or premium consumer brands.
- Strong track record of developing and executing global brand and marketing strategies.
- Deep understanding of brand building across culture, content, creators and community.
- Commercially minded, with experience linking marketing investment to measurable performance.
- Experience leading cross-functional teams and managing multiple channels and markets.
- Strong strategic capability combined with hands-on delivery and execution.
- Confident managing agencies, stakeholders and complex campaign workflows.
- Highly organised, detail-oriented and comfortable operating in fast-paced, entrepreneurial environments.
- Collaborative, proactive and driven by both creative and commercial excellence.
Head of Marketing in London employer: Escentric Molecules
Escentric Molecules is an exceptional employer, offering a dynamic and entrepreneurial work culture that fosters creativity and innovation in the niche fragrance industry. With a strong commitment to employee growth, team members are encouraged to take ownership of their projects and collaborate across functions, ensuring a rewarding experience that aligns with the brand's vision for excellence. Located in a vibrant market, employees benefit from a global perspective while contributing to impactful marketing strategies that resonate with a dedicated customer base.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the fragrance and beauty industry, especially those connected to Escentric Molecules. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you get your foot in the door!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Use case studies to demonstrate how you've driven brand equity and revenue growth in previous roles. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for the interview by researching Escentric Molecules inside out. Understand their brand ethos, recent campaigns, and market presence. Be ready to discuss how you can translate their vision into high-impact marketing strategies that align with their goals.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your passion for the brand and your marketing expertise. Plus, it shows you're genuinely interested in being part of the Escentric Molecules team. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for Escentric Molecules shine through! Share what draws you to our unique approach to perfumery and how you can contribute to our brand's story.
Tailor Your Experience:Make sure to highlight your relevant experience in beauty or fragrance marketing. We want to see how your past roles have prepared you to lead our global marketing strategy and drive impactful campaigns.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Escentric Molecules.
How to prepare for a job interview at Escentric Molecules
✨Know the Brand Inside Out
Before your interview, dive deep into Escentric Molecules' history, values, and unique approach to perfumery. Understand their key markets and what sets them apart in the fragrance industry. This knowledge will not only impress your interviewers but also help you align your marketing strategies with their brand ethos.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed successful global marketing strategies in the past. Be ready to explain how you translated brand objectives into actionable plans and the measurable outcomes that resulted. This will demonstrate your ability to drive both brand equity and revenue growth.
✨Highlight Cross-Functional Collaboration
Since this role involves leading cross-functional teams, come prepared with examples of how you've successfully collaborated with different departments. Discuss how you’ve managed relationships with agencies and stakeholders to deliver impactful campaigns, showcasing your ability to work in a fast-paced, entrepreneurial environment.
✨Emphasise Performance and Optimisation
Be ready to talk about how you've driven marketing performance in previous roles. Share your experience with tracking metrics like traffic, conversion, and ROI, and how you've used test-and-learn approaches to optimise campaigns. This will show that you're not just creative but also commercially minded.
