Escentric Molecules is a globally recognised niche fragrance brand with a cult following built over almost two decades. Known for its distinctive, minimalist approach to perfumery, the brand operates internationally across DTC, wholesale and retail channels, with a strong presence in key markets including the UK, EU and US. With a close knit, entrepreneurial team, the business continues to evolve its global footprint while maintaining a sharp focus on brand integrity and creative excellence.
We are exclusively supporting Escentric Molecules in the appointment of a Head of Marketing. Reporting into the Global Brand & Marketing Director, this role will lead the delivery of the brand’s global marketing strategy, translating vision into high impact campaigns and commercial outcomes. Sitting at the intersection of brand, digital and commercial functions, the position plays a central role in driving both brand equity and revenue growth across all channels and markets.
Responsibilities
- Lead and deliver global marketing strategy across DTC, wholesale, retail and international markets.
- Translate brand and commercial objectives into clear, actionable marketing plans and campaigns.
- Oversee the development and execution of global campaigns, launches and activations across all channels.
- Own marketing performance, driving traffic, conversion, revenue contribution and ROI.
- Ensure strong alignment between brand building activity and commercial outcomes.
- Lead cross-functional collaboration across Marketing, Digital, Commercial and NPD teams.
- Manage and develop a multidisciplinary marketing team across content, social, influencer and trade.
- Oversee agency and partner relationships, ensuring best-in-class delivery and output.
- Drive a culture of performance, accountability and continuous optimisation through test-and-learn approaches.
Experience Requirements
- Proven experience in a senior marketing leadership role within beauty, fragrance or premium consumer brands.
- Strong track record of developing and executing global brand and marketing strategies.
- Deep understanding of brand building across culture, content, creators and community.
- Commercially minded, with experience linking marketing investment to measurable performance.
- Experience leading cross-functional teams and managing multiple channels and markets.
- Strong strategic capability combined with hands-on delivery and execution.
- Confident managing agencies, stakeholders and complex campaign workflows.
- Highly organised, detail-oriented and comfortable operating in fast-paced, entrepreneurial environments.
- Collaborative, proactive and driven by both creative and commercial excellence.
