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For Companies At a Glance
- Tasks: Lead digital marketing efforts, manage social media, and optimise e-commerce campaigns.
- Company: Escapade creates unique experiences at iconic motorsport venues for a global community.
- Benefits: Enjoy a competitive salary, performance bonuses, and flexible remote work options.
- Why this job: Join a dynamic team passionate about motorsport and creativity in a vibrant work culture.
- Qualifications: Experience with social media ads, Shopify, and a flair for content creation is essential.
- Other info: Showcase your creativity with a video reel and examples of past ad campaigns.
The predicted salary is between 40000 - 48000 £ per year.
Escapade Silverstone, England, United Kingdom
Escapade Silverstone, England, United Kingdom
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Escapade is a hospitality group dedicated to creating exceptional spaces and experiences for a global community united by a shared passion for motorsport. We build and activate residences, hotels and clubhouses at some of the world’s most iconic motorsport venues. Acting as social architects, our work is inspired by a deep appreciation for racing, machines, art and design. We aim to craft extraordinary moments that bring people together and celebrate the thrill of automotive culture.
The Role
We are seeking an entrepreneurial Digital Marketing and Content Lead to manage and scale an e-commerce platform we are launching alongside our other offerings mentioned above. This will include paid and organic marketing campaigns across Instagram, Google, Facebook, and email.
As head of our digital marketing spend, you will be responsible for creating and optimising campaigns for our two business units – hospitality real estate and our e-commerce platform. Experience in the automotive, luxury e-commerce and hospitality industries is a strong plus whilst experience managing ad campaigns across Meta Ads Manager and Google Ads is essential.
Duties & Responsibilities
Social Media Management
Manage and grow brand presence across existing platforms (Instagram, Facebook, LinkedIn, TikTok, X/Twitter).
Plan, create, schedule, and publish content (posts, stories, reels, ads).
Engage with followers, respond to comments/messages, and build a strong online community.
Track, analyze, and report on social media performance metrics monthly.
Content Design & Creation
Design visually appealing graphics, videos, and branded materials using tools like Canva, Adobe Creative Suite, or equivalent.
Ensure consistency in brand tone, messaging, and visual identity.
Collaborate on campaign concepts and marketing calendars.
Co-ordinate with external photographers and videographers to help develop creative assets
Digital Marketing
Create and manage paid advertising campaigns using Meta Ads Manager
Support broader digital marketing initiatives including blog posts, monthly email campaigns, SEO, and lead generation efforts.
Monitor and optimize Google Ads and Search Console performance
Track campaign performance (ROAS, conversion rates)
E-commerce Management
Support and manage promotions through our Shopify platform using apps and integrations
Update and manage product listings
Ensure accurate and up-to-date product information including pricing, descriptions, and images.
Optimize product categorisation, tags, and search filters for discoverability.
Skills Required
Experience running TikTok, Instagram, and Google paid ad and organic campaigns
Experience working on Shopify
Experience creating photo and video assets
Solid understanding of organic content and trend-based marketing
Strong copywriting or willingness to learn using AI tools
Familiar with Mailchimp/Klaviyo email flows and Google Search Console
Analytical mindset with focus on ROAS and conversion
What we offer
A competitive base salary, with performance based compensation, and comprehensive benefits. Base Salary Range: £50,000 – £60,000
Dynamic professional environment within an entrepreneurial organization working alongside a growing international and diverse team. Whilst we will consider fully remote applications, preference will be given to candidates within close proximity to motorsport valley in the UK due to the number of events and activations within that geography.
How to Apply
To apply, please send your CV to: hr@escapade.com with ‘Digital Marketing Lead’ in the subject line.
Since taste and content creation is a key part of the role, please showcase your creativity and video editing skills by creating a 20-30 second reel showcasing what you feel is the best of automotive culture globally.
Share 3 examples of ad creatives you’ve worked on in the past
Share experience (supported by data) of successful ad campaigns with Meta Ads Manager, Google Ads, and Shopify.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Hospitality
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Senior Digital Marketing Manager / Head of Digital Marketing (12 month FTC)
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Digital Marketing Lead employer: Escapade
Contact Detail:
Escapade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the automotive and hospitality sectors. This knowledge will help you speak confidently about how you can contribute to Escapade's vision during any discussions.
✨Tip Number 2
Showcase your creativity by preparing a standout reel that reflects your understanding of automotive culture. This is a unique opportunity to demonstrate your skills and passion, so make it engaging and visually appealing.
✨Tip Number 3
Network with professionals in the motorsport and luxury e-commerce industries. Engaging with others in these fields can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 4
Prepare to discuss specific metrics from your past campaigns, particularly focusing on ROAS and conversion rates. Being able to back up your experience with data will set you apart as a strong candidate for the Digital Marketing Lead position.
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Showcase Your Creativity: Since taste and content creation are key parts of the role, create a 20-30 second reel that showcases what you believe is the best of automotive culture globally. This will demonstrate your creativity and video editing skills.
Highlight Relevant Experience: Share three examples of ad creatives you've worked on in the past. Make sure to include details about your role in each project and the impact it had on the campaign's success.
Data-Driven Success Stories: Provide evidence of successful ad campaigns you've managed using Meta Ads Manager, Google Ads, and Shopify. Include specific data points such as ROAS and conversion rates to back up your claims.
Tailor Your CV: Ensure your CV is tailored to the Digital Marketing Lead position. Highlight your experience in managing social media platforms, creating engaging content, and running paid advertising campaigns, especially in the automotive and hospitality sectors.
How to prepare for a job interview at Escapade
✨Showcase Your Creativity
Since the role involves content creation, prepare a 20-30 second reel that highlights your take on automotive culture. This will not only demonstrate your creativity but also your understanding of the brand's essence.
✨Know Your Metrics
Be ready to discuss your experience with campaign performance metrics like ROAS and conversion rates. Bring specific examples of successful ad campaigns you've managed using Meta Ads Manager and Google Ads.
✨Familiarise Yourself with Their Platforms
Research Escapade's existing social media presence and e-commerce platform. Understanding their current strategies will help you suggest improvements and show your genuine interest in the company.
✨Prepare Your Portfolio
Gather three examples of ad creatives you've worked on in the past. Be prepared to explain your thought process behind each piece and how it contributed to the overall marketing strategy.