Area Sales Manager – Cutting (UK, Ireland)

Area Sales Manager – Cutting (UK, Ireland)

Full-Time 50000 - 60000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive sales growth and build strong customer relationships in the UK and Ireland.
  • Company: Join ESAB, a global leader in welding and cutting technologies.
  • Benefits: Enjoy a competitive salary, annual bonus, company car, and career development opportunities.
  • Other info: Flexible hybrid role with extensive travel and a supportive culture for growth.
  • Why this job: Be part of a collaborative team and shape the future of industrial solutions.
  • Qualifications: 5+ years in sales, preferably in the welding/cutting industry, with strong communication skills.

The predicted salary is between 50000 - 60000 £ per year.

As an Area Sales Manager (Cutting), you will be responsible for driving sales performance and market share growth across your assigned region. You will play a key role in executing ESAB’s European growth strategy while ensuring strong customer relationships and delivering an excellent customer experience.

Scope: UK, Ireland

What You’ll be doing:

  • Drive revenue and profit growth in the assigned region
  • Execute the ESAB EU Cutting growth strategy
  • Build and maintain strong relationships with distributors and direct customers
  • Identify and develop new business opportunities
  • Develop and implement regional sales and territory plans
  • Utilize sales tools and processes (Value Selling, CRM, Power BI)
  • Monitor market trends, customer needs, and competitor activities
  • Provide regular feedback and insights to sales leadership
  • Collaborate with internal stakeholders across Sales, Marketing, and Product teams
  • Ensure compliance with ESAB policies, values, and safety standards
  • Promote and drive a strong safety culture
  • Manage time and territory effectively

What we are looking for:

  • 5+ years of experience in sales of capital goods (preferably welding/cutting industry)
  • Bachelor’s or Master’s degree in Engineering or equivalent experience
  • Strong technical understanding and ability to present solutions
  • Proven ability to drive sales growth and close deals
  • Strong communication and stakeholder management skills
  • Experience with distributors and key account management
  • Ability to identify and realize growth opportunities
  • Fluent English + local language
  • Valid driving license
  • Willingness to travel extensively (up to 80%)
  • Good IT skills (MS Office, CRM, reporting tools)

What we can offer:

  • Additional Benefits: Annual bonus, company car / allowance, pension, service-based bonuses
  • International Scope: Work across a diverse regional market
  • Autonomy: High level of ownership in managing your region
  • Hybrid Flexibility: Field-based role with flexibility
  • Continuous Development: Access to LinkedIn Learning and career growth opportunities
  • Supportive Culture: Collaborative and performance-driven environment
  • Career Opportunities: Grow within a global industrial leader

About ESAB: Founded in 1904, ESAB is a global leader in welding, cutting, and gas control technologies. With operations in over 40 countries, we combine innovation, technical expertise, and customer focus to shape the future of industrial solutions.

Shape Your Future with Us! Bring your energy and ambition — send us your English CV and join a global team where innovation, collaboration, and growth go hand in hand.

Area Sales Manager – Cutting (UK, Ireland) employer: ESAB

ESAB is an exceptional employer that fosters a supportive and collaborative work culture, empowering employees to take ownership of their roles while driving significant growth in the cutting industry across the UK and Ireland. With a strong focus on continuous development through resources like LinkedIn Learning, along with competitive benefits such as annual bonuses and a company car, ESAB offers a dynamic environment where your career can flourish within a global leader in industrial solutions.

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Contact Details:

ESAB Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager – Cutting (UK, Ireland)

Tip Number 1

Network like a pro! Get out there and connect with industry professionals, attend trade shows, and join relevant groups. The more people you know, the better your chances of landing that Area Sales Manager role.

Tip Number 2

Showcase your expertise! When you get the chance to chat with potential employers, highlight your experience in driving sales growth and managing key accounts. Use real examples to demonstrate how you've made an impact in previous roles.

Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you're interested in, like ESAB, and express your enthusiasm for their growth strategy. A little initiative can go a long way!

Tip Number 4

Prepare for interviews by researching the company and its market position. Understand their products and services, especially in the cutting sector. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.

We think you need these skills to ace Area Sales Manager – Cutting (UK, Ireland)

Sales Performance Management
Market Share Growth
Customer Relationship Management
Business Development
Sales Strategy Execution
Value Selling
CRM Proficiency

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially in the cutting or welding industry, and showcase how you've driven growth in previous positions.

Showcase Your Skills:Don’t forget to emphasise your technical understanding and communication skills. We want to see how you can present solutions effectively and manage relationships with distributors and customers.

Be Specific About Achievements:When detailing your past roles, be specific about your achievements. Use numbers and examples to illustrate how you’ve contributed to revenue growth and market share expansion.

Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with our team!

How to prepare for a job interview at ESAB

Know Your Product Inside Out

As an Area Sales Manager in the cutting industry, it's crucial to have a strong technical understanding of the products you'll be selling. Brush up on ESAB's offerings and be ready to discuss how they can solve customer problems. This will show your expertise and help you build credibility with the interviewers.

Demonstrate Your Sales Strategy

Prepare to share specific examples of how you've driven sales growth in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers. Highlight your experience with CRM tools and how you've used data to identify new business opportunities — this is key for the role!

Build Rapport with Interviewers

Strong communication skills are essential for this position. During the interview, focus on building a connection with your interviewers. Ask insightful questions about their sales strategies and challenges in the market. This not only shows your interest but also demonstrates your stakeholder management skills.

Show Your Adaptability

With extensive travel and a diverse market, adaptability is vital. Be prepared to discuss how you've successfully managed your time and territory in past roles. Share examples of how you've adapted to changing market trends or customer needs, showcasing your ability to thrive in dynamic environments.