Marketing Executive - Digital Executive in Bury

ES Group is a multi-brand group operating across industrial recruitment (ES Recruit), complex steel fabrication (ES Steel), and specialist personnel (ES Site Services). This is a hands-on execution role at the heart of the Group's marketing function - responsible for bringing strategy to life across all three brands with pace, creativity, and commercial awareness.

Reporting directly to the Marketing Director, the Senior Marketing Executive owns day-to-day delivery across the marketing plan, reporting, content, automation, digital channels, and agency liaison. Strategy is set by the Marketing Director; priorities can shift quickly, and the right person will thrive on variety, spin multiple plates calmly, and approach every challenge with a problem-solving mindset. The office culture is family-oriented, informal, and fun.

Attend weekly meetings with each subsidiary team (ES Recruit, ES Steel, ES Site Services) to understand commercial priorities, pipeline, and target markets.

• Use those conversations to proactively shape and adapt marketing activity, bringing creative input on how to drive growth in each brand.
• Build strong working relationships with subsidiary MDs and their teams, earning credibility through reliability and commercial awareness.

Marketing Automation and CRM Communications

• Plan, build, and manage automated sales and marketing customer journeys using Bullhorn Automation or equivalent marketing automation software.
• Design and produce email communications and messaging sequences that are well-crafted, on-brand, and commercially effective.
• Manage audience segmentation and data within the CRM and/or email platform, ensuring lists are accurate, relevant, and compliant.
• Monitor automation performance, identify drop-off points, and continually improve sequence logic and content based on results.

Marketing Planning and Brief Management

• Work alongside the Marketing Director to build, maintain, and manage the Group's marketing plan across all three brands.
• Use the Group's internal marketing brief form for every piece of work, completing it in consultation with the stakeholder before creative output begins.
• Produce and distribute a weekly marketing output report summarising activity across all three brands.
• Compile daily and weekly social media performance snapshots, building into a structured monthly social media report.
• Contribute the marketing section to the Group's monthly board report, ensuring data is accurate and commercially contextualised.
• Monitor website and campaign performance via Google Analytics, translating data into actionable insight.

Creative, Design, and Video

• Create, adapt, and maintain branded visual content using Canva and Adobe Creative Suite - including social media graphics, brochures, presentations, and marketing collateral.
• Produce short-form video and reel content for B2B social media, particularly for ES Steel and ES Recruit.
• Use AI tools to accelerate creative output where appropriate, whilst retaining creative judgement and brand integrity.

Social Media and Digital Channel Management

• Manage the Group's social media presence across relevant platforms, including content scheduling via Loomly, community engagement, and response to reviews and feedback.
• Plan and execute paid social campaigns across Meta, Google, and TikTok - from creative setup through to performance reporting.
• Manage and update content across the Group's websites, ensuring accuracy, relevance, and basic SEO compliance.

Website Project and Digital Infrastructure

• Be an active participant in the Group's new website rollout, delivered in partnership with Sourceflow, with a target completion date of September 2026.
• Manage and maintain website content through the Sourceflow CMS, ensuring all brand pages are accurate, current, and commercially relevant.
• Monitor website performance, identify content gaps, and recommend improvements to user experience and conversion.

Act as day-to-day point of contact for designated marketing agencies and suppliers, managing briefs, timelines, and delivery against agreed outputs.

• Source and manage branded promotional merchandise for use across the Group's brands and events.
• Create and maintain sales support presentations for each subsidiary, ensuring content is current and visually consistent.

Minimum Requirements

• 3-4 years of B2B marketing experience, ideally within recruitment, industrial, or a similarly complex multi-audience environment.
• Demonstrable experience planning and delivering automated marketing and sales communication journeys (Bullhorn Automation, Force24, HubSpot, Mailchimp, or equivalent).
• Strong hands-on capability in email design, audience management, and CRM data segmentation.
• Confident and creative user of Canva; working knowledge of Adobe Creative Suite (Photoshop, InDesign, or Illustrator).
• Experience creating short-form video and reel content for B2B social media channels.
• Working knowledge of Bullhorn CRM, or a comparable recruitment CRM platform.
• Comfortable with CMS platforms for content management and site updates; experience with Sourceflow or WordPress preferred.
• Confident using Google Analytics to monitor performance and produce clear, usable reports.
• Strong written communication skills with a genuine feel for the written word and creative expression.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• A disciplined approach to brief intake, output quality, and process compliance.
• Familiarity with Broadbean and/or Kyloe within a recruitment marketing context.
• Experience sourcing and managing branded promotional goods.
• Experience working within a group or multi-brand structure.
• Familiarity with project management tools such as Smartsheet or Monday.com.
• Degree-level education or a recognised marketing qualification (CIM or equivalent).
• Experience contributing to board-level marketing reporting.
• ACIM, MCIM or Chartered Marketer desirable.

Takes pride in the quality of their output and holds themselves to a high standard without being prompted.

• Brings genuine creative instinct to their work - original thinking that goes beyond what an AI tool would default to.
• Fits naturally into a fast-paced, informal, team-oriented office environment.
• Has developed a solid working understanding of the ES Recruit and ES Steel businesses, their audiences, and commercial priorities.
• Has the social media content schedule running consistently across all three brands.
• Is producing weekly marketing output reports and monthly social media reports to an agreed standard.
• Is actively engaged in the Sourceflow website project, with a clear understanding of scope, timelines, and content delivery requirements.
• Is fully embedded in the marketing plan and executing against it with minimal management input.

£38,000 - £45,000 salary depending on experience. Full-time office role with on-site parking in Bury. A collaborative, informal office culture with a family feel. Staff socials including AGM dinner, Summer Races, and regular team events. Free fruit, tea, and coffee throughout the week. Staff kitchen and breakout space for lunchtimes. The opportunity to work across three distinct brands with genuine variety day-to-day.