At a Glance
- Tasks: Lead innovative marketing and communications strategies for Government & Infrastructure.
- Company: Join EY, a global leader in shaping a better working world.
- Benefits: Flexible work environment, competitive salary, and comprehensive benefits package.
- Other info: Dynamic role with opportunities for growth in a diverse and inclusive culture.
- Why this job: Make a real impact by connecting with governments and infrastructure owners globally.
- Qualifications: 10+ years in strategic marketing and communications, with strong leadership skills.
The predicted salary is between 135000 - 165000 £ per year.
Location: London
Other locations: Anywhere in Region
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events staging, strategy, and operations.
The opportunity: Our go-to-market approach offers a holistic EY experience to our clients, tailored through a sector-specific perspective. We address client issues with precision, leveraging sector expertise to deliver impactful solutions and supercharge accounts. Our six Global BMC Industry teams are the driving forces behind EY's sector approach.
Government & Infrastructure is one of EY’s most strategically important Industry Markets, bringing together the firm’s deep government, public sector and infrastructure capabilities to address some of the most urgent challenges facing clients around the world. Governments and infrastructure owners are operating in an environment shaped by permanent volatility, rising citizen expectations, constrained public finances, geopolitical uncertainty, climate transition and rapid technological change.
The BMC team plays a critical role in enabling the ambitions of the Government & Infrastructure business. Working closely with G&I leadership, regions, sectors and service lines, the team helps build a cohesive and structured go-to-market approach that elevates EY’s experts, expertise, solutions and services in the market.
Your key responsibilities: In this role, you will be responsible for EY being recognized as the global expert in Government & Infrastructure ensuring that EY has a consistent, impactful and distinctive presence for this industry across the globe. You will bring together different industry viewpoints that deliver revenue and account focused marketing programs which will successfully represent the business ambitions of the whole Industry.
To qualify for the role you must have:
- Significant (10+ years) experience in managing and delivering complex global and regional thought leadership, board, communications, B2B brand and marketing programs.
- Solid understanding of the financial services C-suite and board audience, with awareness of the issues on board agendas and EY capabilities to provide solutions that address the complexities of C-suite and board needs.
- Strong experience in delivering strategic, high impact and data-led thought leadership, PR and social campaigns.
- Strong experience in briefing and managing agencies to produce content to be executed via the various BMC teams including PR / Social and Internal Communications.
- Ability to build internal awareness of Global programs demonstrating value to EY client-servers and their accounts.
- Experience with the use of a variety of digital channels to reach and influence targeted buyers.
Ideally, you’ll also have:
- Strong leadership skills: the ability to lead and inspire teams effectively within a global organization.
- Excellent communication and stakeholder management skills: the ability to convey ideas clearly and influence senior stakeholders.
- Project management skills: the ability to think strategically and manage complex global projects to completion.
- Commercial acumen: the ability to analyze market trends to guide strategic decisions.
- Agility: the ability to adapt quickly to change and manage ambiguity in a high-pace, dynamic environment.
- Strategic thinking skills: the ability to support the development and implementation of strategies, demonstrating creative problem-solving skills.
- Cultural competence: the ability to embrace diversity and foster an inclusive workplace.
What we look for: We’re looking for an experienced, high-energy and positive individual who will thrive and help us continue to further increase EY’s G&I impact.
What we offer you: The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
Government and Infrastructure Brand, Marketing and Communications Lead employer: Ernst & Young Advisory Services Sdn Bhd
Ernst & Young Advisory Services Sdn Bhd is an exceptional employer, offering a dynamic and inclusive work culture in Manchester that fosters innovation and collaboration. With a strong commitment to employee development, EY provides ample opportunities for growth and advancement, alongside a flexible work environment that supports work-life balance. Joining EY means being part of a global leader in advisory services, where your contributions directly impact client success and the future of R&D tax services.
Contact Details:
Ernst & Young Advisory Services Sdn Bhd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Government and Infrastructure Brand, Marketing and Communications Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ernst & Young Advisory Services Sdn Bhd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ernst & Young Advisory Services Sdn Bhd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ernst & Young Advisory Services Sdn Bhd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ernst & Young Advisory Services Sdn Bhd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Government and Infrastructure Brand, Marketing and Communications Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ernst & Young Advisory Services Sdn Bhd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ernst & Young Advisory Services Sdn Bhd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ernst & Young Advisory Services Sdn Bhd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ernst & Young Advisory Services Sdn Bhd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ernst & Young Advisory Services Sdn Bhd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ernst & Young Advisory Services Sdn Bhd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
