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- Tasks: Lead Ecommerce digital marketing strategies and optimise campaigns for a thriving construction company.
- Company: Join a top builders merchant with 90 years of industry experience and a £100 million turnover.
- Benefits: Enjoy a competitive salary, training opportunities, career progression, and great company perks.
- Why this job: Be part of a dynamic team driving growth in a rapidly expanding market with impactful projects.
- Qualifications: Proven experience in digital Ecommerce marketing is essential.
- Other info: This role offers a chance to shape the future of marketing in the construction sector.
£30,000 - £35,000 DOE + Training + Progression + Company Benefits
Swansea
Are you an experienced marketer with a talent in Ecommerce digital marketing? Are you looking to advance your career and drive the growth of a £100 million turnover company, operating across the UK? On offer is the opportunity to join an industry-leading builders merchants, supplying a comprehensive range of materials to the construction and engineering industries for the past 9 decades. After acquiring 20 additional merchant brands, this company is looking to continue expanding their materials range and customer base.
In this role you will oversee the Ecommerce digital marketing strategy for the company, optimising digital campaigns and enhancing customer engagement. You will play a key part within the Ecommerce function within the company, working closely with stakeholders to develop and implement marketing strategies.
The Role:
- Google Shopping Optimisation & Retargeting
- Meta Dynamic Ads (Facebook & Instagram)
- Klaviyo Email Campaigns
- Analytics & Performance Monitoring - Track on-site activity, user behaviour, and conversion funnels using analytics tools
- SEO & Content Strategy
- Design & Promotional Work - create and oversee the development of landing pages, promotional graphics, and engaging visual content
The Person:
- Proven Digital Ecommerce Marketing experience
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.
We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will be dependent on the extent of your experience, qualifications, and skill set.
Ecommerce Digital Marketing Lead (Construction) employer: Ernest Gordon Recruitment Limited
Contact Detail:
Ernest Gordon Recruitment Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Digital Marketing Lead (Construction)
✨Tip Number 1
Familiarise yourself with the latest trends in Ecommerce digital marketing, especially within the construction industry. Understanding the unique challenges and opportunities in this sector will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your experience with specific tools mentioned in the job description, like Google Shopping and Klaviyo. Be prepared to discuss how you've successfully used these platforms in past roles to drive engagement and sales.
✨Tip Number 3
Network with professionals in the construction and digital marketing fields. Engaging with industry peers can provide insights and potentially valuable connections that may help you during the interview process.
✨Tip Number 4
Prepare to discuss your approach to analytics and performance monitoring. Being able to articulate how you track user behaviour and optimise conversion funnels will demonstrate your strategic thinking and data-driven mindset.
We think you need these skills to ace Ecommerce Digital Marketing Lead (Construction)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Ecommerce digital marketing, particularly in areas like Google Shopping Optimisation and Meta Dynamic Ads. Use specific examples to demonstrate your achievements and skills relevant to the construction industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the construction sector. Mention how your previous experiences align with the company's goals and how you can contribute to their growth.
Highlight Relevant Skills: In your application, emphasise your skills in analytics, SEO, and content strategy. Provide concrete examples of how you've successfully implemented these strategies in past roles to drive engagement and conversions.
Showcase Your Knowledge: Demonstrate your knowledge of the company and its market by mentioning any recent developments or trends in the construction industry. This shows your genuine interest in the role and the company.
How to prepare for a job interview at Ernest Gordon Recruitment Limited
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in Ecommerce digital marketing. Highlight specific campaigns you've managed, the tools you used, and the results achieved. This will demonstrate your capability to oversee the company's digital marketing strategy.
✨Understand the Construction Industry
Familiarise yourself with the construction sector and the specific challenges it faces in digital marketing. Showing that you understand the industry will help you connect your skills to the company's needs and demonstrate your commitment to the role.
✨Prepare for Technical Questions
Expect questions about Google Shopping optimisation, SEO strategies, and analytics tools. Brush up on these topics and be ready to explain how you would apply them in this role. This will show your technical proficiency and readiness to hit the ground running.
✨Demonstrate Collaboration Skills
Since the role involves working closely with stakeholders, be ready to discuss your experience in collaborating with different teams. Share examples of how you've successfully worked with others to develop and implement marketing strategies, showcasing your teamwork abilities.
