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- Tasks: Create and execute campaigns to generate qualified sales opportunities for key accounts.
- Company: Join ERIKS, a leading industrial service provider with a supportive culture.
- Benefits: Enjoy 25 days annual leave, health support, and a competitive salary.
- Why this job: Make a real impact in a dynamic role that drives industry forward.
- Qualifications: 3+ years in B2B marketing with strong HubSpot experience required.
- Other info: Diverse and inclusive environment with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
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About ERIKS
We’re ERIKS, a leading specialised industrial service provider. Our mission? Simple: to make Industry Work Better. With 170 sites across the UK and Ireland, you’re never far from a supportive, inclusive team. From shop floors to strategic roles, your skills make a difference wherever you are. We’re proud of our engineering heritage, and we deliver innovative solutions and technical expertise to keep industry moving forward. We’re building a culture where everyone feels seen, heard, and valued. Diversity, inclusion and belonging aren’t just words; they’re central to who we are and how we grow. If you’re looking for purpose, opportunity, and a place to belong, you’ll find it here. ERIKS is an Equal Opportunities Employer.
About the Role
The Demand Generation Manager is responsible for creating and executing integrated campaigns that generate warm, qualified sales opportunities for strategic and key accounts. This role leads the development of account-based marketing (ABM) and demand generation programmes, using HubSpot and Sales-i to identify, engage, and convert high-potential prospects into sales-qualified leads (SQLs). Working closely with the content, sales, and events teams, the ABM Manager builds personalised campaigns that target specific market sectors and key decision-makers, delivering insight-led messaging that demonstrates ERIKS’ technical value and supply chain expertise. This role is also responsible for organising and operating ERIKS Exhibitions at selected tradeshows.
- Develop and manage ABM and demand generation strategies aligned with commercial and sector priorities
- Work with Think Tanks and business divisions to define high-value prospects by market sector
- Build and execute multi-channel campaigns (email, social, telemarketing, content, live events) to engage and nurture target accounts
- Own and manage marketing automation workflows within HubSpot to support lead nurturing, scoring, and conversion
- Coordinate outbound and inbound tactics to deliver a minimum of 30 sales-qualified leads (SQLs) per month
- Collaborate with content, digital, and events teams to develop campaign assets tailored to audience needs
- Manage ERIKS attendance, stand design, build along with preshow and post-show activity to ensure the optimum value is achieved from every event activity
- Oversee telemarketing and internal lead qualification activity to progress MQLs to SQLs
- Ensure accurate tracking and reporting of campaign performance, conversion rates, and ROI using HubSpot and Sales-i
- Champion ABM best practices across the marketing team and act as the link between marketing and sales
Key Skills, Experience & Requirements
- Proven experience in B2B marketing, ideally in industrial, technical, or service-led sectors
- 3+ years running account-based marketing and/or demand generation campaigns
- Strong hands-on experience with HubSpot or equivalent marketing automation tools
- Familiarity with CRM platforms (Sales-i, Salesforce, Dynamics, etc.)
- Experience working with sales teams to align marketing goals with commercial priorities
- Track record of delivering measurable growth through lead generation programmes
- Essential Skills
- Strategic campaign planning and project management
- Excellent written and verbal communication skills
- Data-driven mindset with strong analytical and reporting capabilities
- Comfortable briefing and managing external agencies or SDRs
- Stakeholder management across Sales, Content, and Product teams
- Ability to juggle multiple campaigns while maintaining attention to detail
What’s in it for you?
Alongside a competitive salary, our benefits package is designed to support your career, wellbeing, and life beyond work:
- Time Off That Works for You: 25 days’ annual leave + bank holidays; option to buy up to 5 extra days; 1 paid wellbeing day per year
- Health & Wellbeing: Comprehensive Employee Assistance Programme with 24/7 emotional, financial, and legal support; Virtual GP access, counselling, nutrition & fitness coaching, physiotherapy; Medical second opinions, lifestyle coaching, and wellness discounts
- Security & Support: Company sick pay from day one; Contributory pension scheme; Group income protection (after qualifying period); Life assurance
- Extra Perks: Company car or allowance (role dependent); Bonus; Private Medical – Employee Only Cover; Cycle to Work scheme; Enhanced Maternity, Paternity & Adoption leave; Fertility leave and support
Location and involvement
Locations vary; references to Birmingham and other UK sites appear in job postings. See individual postings for current location and expiry details.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
- Industries
- Industrial Machinery Manufacturing
ERIKS is an Equal Opportunities Employer.
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Demand Generation Manager employer: ERIKS UK & Ireland
Contact Detail:
ERIKS UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching ERIKS and their values. Tailor your answers to show how your experience aligns with their mission of making Industry Work Better.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience with account-based marketing and demand generation, especially if you've used HubSpot or similar tools. We want to see how your skills align with our mission at ERIKS!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to generate leads and drive growth. Use numbers and metrics where possible – we love data-driven results! This will help us see the impact you've made in previous positions.
Be Authentic: Let your personality shine through in your application. We value diversity and want to know who you are beyond your professional experience. Share your passion for marketing and how you can contribute to our inclusive culture at ERIKS.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s super easy to do – just follow the prompts and submit your tailored application!
How to prepare for a job interview at ERIKS UK & Ireland
✨Know Your Stuff
Before the interview, dive deep into ERIKS' mission and values. Understand their focus on making industry work better and how your experience in B2B marketing aligns with that. Be ready to discuss specific examples of how you've successfully executed demand generation campaigns in the past.
✨Showcase Your Tools
Since the role requires hands-on experience with HubSpot and other CRM platforms, make sure you can talk confidently about your experience with these tools. Prepare to share how you've used them to generate leads and track campaign performance, as this will demonstrate your technical expertise.
✨Be a Team Player
Collaboration is key in this role, so be prepared to discuss how you've worked with sales, content, and events teams in previous positions. Share specific instances where your teamwork led to successful campaigns or improved lead generation results.
✨Prepare Questions
At the end of the interview, have some thoughtful questions ready. Ask about ERIKS' current marketing strategies or how they measure success in their demand generation efforts. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.