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- Tasks: Manage PR campaigns, client relationships, and team dynamics in a dynamic agency environment.
- Company: Join a leading B2B Tech PR agency with over 30 years of experience in digital PR.
- Benefits: Enjoy hybrid working, private healthcare, generous holidays, and regular team socials.
- Why this job: Grow your career in a supportive culture while making a real impact on clients' brands.
- Qualifications: Degree in PR or related field and 2-3 years of agency experience required.
- Other info: Must be within commuting distance of London or Manchester for occasional office visits.
The predicted salary is between 24000 - 28000 £ per year.
Our client is a B2B Tech PR Agency who have an excellent opportunity for a PR Account Manager which offers real opportunity to expand your knowledge and grow your career prospects. This role is a hybrid / remote position – but you must live within travelling distance of London or Manchester and be able to commute to the office when required. A full job specification will be sent to you on application.
About the company
Our client is a B2B Tech PR agency based in London and Manchester who support fast growing UK, US and European businesses with measurable digital PR campaigns that create, boost and nurture online brand awareness. Operating since 1990, they are one of the UK's longest-serving B2B Tech PR agencies in B2B tech, providing media relations, digital PR campaigns, content creation, social media, market research, event support, and more.
About the role
As PR Account Manager, you will be a highly motivated, self-starter who has successfully run and managed campaigns in an agency setting. The role includes:
- Being involved in the strategic account management and campaign creation of multiple clients, team / personnel management, media relations, writing and reviewing press/ corporate material, and daily client liaison
- Working closely with company Directors as well as other employees and freelancers employed by the Consultancy
- Conducting yourself with a high level of professionalism at all times, setting a good example to your co-workers and clients
- Developing junior employees having the ability to provide constructive feedback and ensure your team remains motivated
- Showing willingness to go the extra distance to ensure that measurable results are achieved
- Positive account performance with the confidence to accept responsibility and the expertise to create and manage successful client campaigns
About the responsibilities
In the role of PR Account Manager you will be responsible for:
- Understanding client contracts and the financial impact each account assigned to you has on the business
- Ability to research/ demonstrate a full understanding of your client’s industry and ensure that your team tracks news alerts relating to your client and their key competitors
- Responsibility for PR plans, goal setting and managing the client relationship
- Regular contact with target media to generate press coverage opportunities and to develop positive on-going relationships with key journalists in trades, verticals and nationals.
- Writing, editing and proofing a variety of copy, from press releases, media alerts, blog posts, commentary, market reports, e-books, etc
- Understanding of client and internal reporting methods to the point of being able to train and coach new members of the team as to how the data is collected
- Managing relationships with external writers to receive verbal briefs from clients, prepare written briefs, coach and advise, then proof and approve copy prior to submitting it to the client
- Client Engagement Digital and Social Media New Business Development People and Leadership
About you
To be successful for the role of PR Account Manager, you must have the following essential key skills:
- Degree or Masters in Public Relations, Communications, Journalism or related field
- 2-3 years PR experience in an agency and/or B2B Technology PR
- Proven ability to generate media coverage, especially in higher tier B2B and National media
- Impeccable English grammar and punctuation and overall copywriting skills
- Active in social networking, especially on Twitter and LinkedIn, and a good understanding of the value social media brings to B2B PR
- A clear understanding of Google Analytics, its role within B2B PR measurement and the ability to research and present data from GA for client reporting
- Professional outlook – think and conduct yourself like a senior PR professional and be a role model to junior staff
- Experience of working across multiple clients and juggling demanding workloads
- Team working and communication abilities are essential, with strong interpersonal skills
- Highly motivated and able to work under own initiative
- Good understanding of the role of SEO for website content, how SEO impacts a website and how B2B PR can be used for SEO
About the salary
For the role of PR Account Manager there is a salary on offer of £28,000 to £34,000 per annum, depending upon experience. Benefits include:
- Laptop, mobile phone and all the tech you need to do your job
- Access to private healthcare and discount schemes
- Generous holiday scheme, plus your birthday off
- Membership to CIPR
- Regular training with CIPR contributing to CPD
- Pension contributions
- Christmas & New Year shutdown
- Regular company events and team socials from fine dining and cocktail evenings to days out exploring different European cities
PR Account Manager - Hybrid Working employer: ErecruitSmart
Contact Detail:
ErecruitSmart Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Manager - Hybrid Working
✨Tip Number 1
Familiarise yourself with the B2B tech landscape. Research the latest trends and key players in the industry to demonstrate your knowledge during interviews. This will show that you're not just interested in the role, but also invested in the sector.
✨Tip Number 2
Network actively on platforms like LinkedIn and Twitter. Engage with industry leaders and join relevant groups to expand your connections. This can lead to valuable insights and potential referrals for the PR Account Manager position.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail. Be ready to share specific examples of how you generated media coverage and managed client relationships, as this will highlight your suitability for the role.
✨Tip Number 4
Showcase your understanding of digital PR tools and analytics. Familiarise yourself with Google Analytics and be prepared to discuss how you've used data to inform PR strategies in the past, as this is crucial for the role.
We think you need these skills to ace PR Account Manager - Hybrid Working
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, especially within B2B technology. Emphasise your campaign management skills and any measurable results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PR and your understanding of the B2B tech landscape. Mention specific campaigns you've worked on and how they relate to the role.
Showcase Your Writing Skills: Since the role involves writing and editing various types of content, include samples of your best work. This could be press releases, blog posts, or any other relevant materials that demonstrate your copywriting abilities.
Highlight Your Media Relations Experience: Discuss your experience in building relationships with journalists and generating media coverage. Provide examples of successful media placements you've secured in the past.
How to prepare for a job interview at ErecruitSmart
✨Research the Company
Before your interview, take some time to understand the B2B Tech PR agency's history, values, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Prepare Your Success Stories
Think of specific examples from your previous experience that demonstrate your ability to manage campaigns, lead teams, and generate media coverage. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Copywriting Skills
Since impeccable grammar and copywriting are essential for this role, be prepared to discuss your writing process. You might even be asked to provide samples of your work or complete a writing task during the interview.
✨Demonstrate Your Understanding of Digital PR
Be ready to discuss how social media and SEO play a role in B2B PR. Highlight any experience you have with Google Analytics and how you've used data to inform your PR strategies.
