Performance Marketing Manager

Title: Performance Marketing Manager

Reporting to: Ecommerce Director

Location: London HQ

Our Company:

ERDEM is an independent house of bold fashion, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. After appointing his first CEO in 2020, the company has begun its exciting growth journey to increase its visibility and expand its global footprint through Wholesale, Retail & eCommerce channels.

How we do things:

We truly believe our independence is one of our greatest strengths. It ensures we are agile and fast to market. Our team are convivial, dynamic and share the common goal of growing our brand in a sustainable way. Our product is worn by incredible women all over the world.

Key Responsibilities:

We are seeking an analytical, results-driven Performance Marketing Manager to oversee and optimize ERDEM’s digital marketing efforts across key paid channels. The ideal candidate will be responsible for maximizing ROI, driving traffic, and growing revenue through Email, Paid Search, Paid Social, Affiliates, and other performance-driven digital marketing initiatives.

• Develop and execute a comprehensive performance marketing strategy, ensuring alignment with overarching business objectives and the brand’s luxury positioning.
• Manage the annual performance marketing budget, forecasting traffic and revenue targets across all channels, working to ROI and CPA targets
• Manage the day-to-day execution and measurement of performance marketing activities, and implement strategies for all performance channels including but not limited to, PPC, Affiliate Marketing, Email Marketing and ROI driven
• Display and Paid Social activity Manage relationship with performance marketing agencies, regularly communicating traffic, revenue and ROI expectations, whilst ensuring that brand tone and relevance is adhered to at all times.
• Oversee the development of the Email Marketing channel, growing revenue from new prospects and existing customers, across all email programs, including full blast messages, segmented campaigns, and triggered emails (category browse, cart abandonment, welcome series, etc.)
• Seek out opportunities to grow the customer base via performance marketing channels, with a focus on driving newsletter sign up’s online
• Oversee the planning, development and execution of all affiliate marketing programs, including continual review of commission rates by partner type, negotiation of tenancy agreements and launch of programs across all target markets
• Build and maintain strong affiliate marketing programs, identifying and nurturing high-performing partnerships while driving profitable growth.
• Own reporting and analysis across all channels, utilizing tools like Google Analytics to provide actionable insights into campaign performance and inform strategic decisions.
• Monitor key performance indicators (KPIs) across all digital channels, identifying risks and opportunities while proposing actionable optimizations.
• Work collaboratively with brand, merchandising, and ecommerce teams to ensure cohesive messaging and campaign alignment across all customer touchpoints.
• Manage budgets effectively, ensuring spend is aligned with forecasted returns and profitability goals.
• Manage performance marketing activity on partner marketplace platforms (e.g., Farfetch), collaborating with marketplace teams to optimize traffic-driving campaigns, maximize conversions, and ensure alignment with ERDEM’s brand and commercial objectives.
• Partner with the Ecommerce Director to explore and test new digital marketing channels and opportunities for growth.
• Stay informed on industry trends, emerging platforms, and innovations in performance marketing to maintain ERDEM’s competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 4 years of experience in performance marketing, preferably within the luxury fashion or retail industry.
• Proven track record of driving revenue growth and achieving ROI targets across paid search, paid social, affiliates, and email.
• Expertise in Google Ads, Meta Ads Manager, and analytics platforms such as Google Analytics Strong analytical skills with the ability to turn data into actionable insights and strategies.
• Exceptional project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Experience working closely with creative teams to produce visually compelling and brand-aligned digital assets.
• Passion for luxury fashion and a deep understanding of the expectations and behaviors of a luxury customer base.
• Excellent communication and collaboration skills, with a strong sense of ownership and attention to detail.
• Self-starter with the ability to work independently and find solutions without extensive guidance.
• Excellent project management skills and ability to manage multiple tasks in a fast-paced environment.
• Passion for fashion and an eye for detail
• Experience with Shopify platform, preferable
• Experience with Klaviyo, preferable

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