Head of Marketing & Partnerships in London

Contract: Permanent, full-time or part-time (0.65 minimum)

Salary Range: £45k - £60k p.a depending on experience and whether full-time or part-time

Reports to: CEO

About ERA

The Educational Recording Agency (ERA) is a copyright licensing agency facilitating the use of TV and radio recordings in education. Our members include the BBC, ITV and Channel 4. ERA supports teachers and lecturers by making it easy for schools, colleges and universities to harness the power of audio‐visual broadcast material for non‐commercial educational purposes.

Our growth strategy involves producing curated programmes of high‐quality education resources that showcase this rich material for teachers and lecturers by themes and subjects. Our resources are free to ERA licensed institutions. Since 99% of schools in the UK and almost all colleges already hold an ERA Licence, the primary purpose of our marketing activities is to raise awareness of and trust in ERA, not to generate revenues.

The ERA Board has recently made the decision to structure the company into three departments: Operations, Product and Marketing & Partnerships. The Head of Marketing & Partnerships is a new role and there is considerable opportunity for an experienced and strategic marketeer with a track record of partnership‐building to shape the role and determine the staffing needs of the department.

We are a small, friendly team and offer a good range of staff benefits. These include FORA membership with free access to gyms and fitness classes at FORA sites across London, regular brunch/lunch events, participation in Cycle to Work Scheme and income protection and life assurance cover (after probation period).

Job overview

As Head of Marketing & Partnerships, you'll be responsible for driving product adoption and user acquisition, engagement and loyalty by planning and executing ERA's marketing and communications strategy, including nurturing existing partnerships and developing new partnerships with core education stakeholders and others that can help establish ERA as a key resource provider in the education sector. You will also liaise with colleagues on the strategic development of the content portfolio, helping to identify and meet the target audiences' needs.

You will be expected to think creatively and show an aptitude for innovation in both strategy and execution. You will also need the strong interpersonal skills required to initiate, develop and nurture close mutually‐supportive relationships with third parties operating in the education sector.

The job is full‐time but depending on the candidate's experience we will consider part‐time hours. Flexible working requests will also be considered. ERA currently operates a hybrid‐working arrangement with a minimum of two days in our central London office and up to three days working from home.

Responsibilities and duties

• Formulating ERA's integrated marketing and partnerships strategy to promote the ERA Licence and accelerate growth in usage of ERA's expanding portfolio of online educational resources.
• Translating strategy into a plan of activities that delivers the agreed outcomes.
• Identifying and prioritising potential strategic partners and initiating, establishing and nurturing relationships that support ERA's strategy to enhance the value of the Licence.
• Understanding end user requirements, through an ongoing process of usage analysis and market research, to determine optimal messaging and communications strategies per user segment.
• Managing ERA's multi‐channel communications activities, including email campaigns, in‐house e‐newsletters and social media, regularly reviewing and refreshing the creative approach and core messaging.
• Managing ERA's advertising and other paid‐for promotional activities and analysing their effectiveness, adapting messaging and redirecting budgets accordingly.
• Commissioning and promoting user case studies to demonstrate the range and breadth of uses to which ERA's online resources can be applied.
• Developing a range of activities, including webinars, exhibitions, events and competitions, to support promotion of ERA licenced materials.
• Maintaining an up‐to‐date understanding of the competitive landscape and developments in the educational resource landscape.
• Gathering intelligence through monitoring of government policy developments, partnerships and published resources to understand future market trends and user requirements.
• Working with the CEO to define key marketing KPIs and optimise ROI.
• Trialling new channels and creative approaches, working out what aligns best with each audience and product.
• Tracking performance, analysing results and sharing insights with the team.
• Continuously refining the strategy based on results and emerging trends.
• Managing a small staff team and at times working directly on day‐to‐day marketing tasks.
• Managing the departmental budget.
• As part of the senior leadership team, contributing to discussions about wider improvements to ERA financial and operational performance.

Skills and Experience

• The ideal candidate will have proven experience in a senior marketing role and a track record of building and executing marketing strategies.
• At least five years working in marketing and communications, preferably in the education or publishing sectors.
• Good understanding of the education landscape in the UK.
• Understanding of social media and digital marketing.
• Experience using email marketing platforms and social media planning and scheduling tools effectively.
• Track record of establishing long‐term strategic partnerships with key educational stakeholders such as exam board, MATS and subject associations and maximising their value.
• Experience working with marketing agencies and third‐party stakeholders.
• Ability to multi‐task priorities and handle different projects efficiently.
• Excellent communication skills, both verbal and written, and the ability to communicate at all levels.
• Line management experience.
• Flexible, enthusiastic and proactive approach to work.

Personal Characteristics

• You will be someone who enjoys combining strategic thinking with hands‐on delivery, a stickler for detail with high editorial standards, a creative outlook, and a desire to make a positive impact in the educational world. You will also have the curiosity to seek out and deliver new opportunities for ERA.
• Confident and pro‐active
• Creative and curious
• Problem‐solver
• Good eye for detail and quality control
• Positive attitude

Application

By email with CV and covering letter addressed to Helena Djurkovic, Chief Executive. era@era.org.uk. Only applications by email with covering letter will be considered.

Closing Date: 8am on 5th February 2026 but suitable candidates may be offered early interview slots from the week commencing 26th January 2026.

ERA Website www.era.org.uk