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For Companies At a Glance
- Tasks: Engage with HR leaders and drive demand for our innovative global mobility platform.
- Company: Join Workia, a cutting-edge global mobility management platform transforming employee relocation.
- Benefits: Competitive salary, performance bonuses, career growth, and travel opportunities.
- Why this job: Shape the future of global mobility while enjoying autonomy and recognition in a small team.
- Qualifications: Confident communicator with experience in outreach and CRM tools; previous SDR experience preferred.
- Other info: Fast-paced environment with clear paths for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
About Workia
Workia is a purpose-built global mobility management platform that helps HR and mobility teams plan, organise, and track employee moves all in one central, modern system, bringing structure, control, and automation to processes that are often scattered across spreadsheets and email. It adds real value by making mobility tech easy to adopt and use from day one with out-of-the-box features like cost estimates, approval workflows, task tracking, mobile apps, dashboards, and integrations with tools like Workday, Outlook/Gmail, and an ecosystem of 80+ vendor partners, reducing risk and manual work while increasing visibility and collaboration. What makes Workia unique is its combination of simplicity, speed of adoption (no lengthy implementation required), and deep focus on the specific needs of mobility teams, giving organisations a smart, secure, and purpose-fit solution.
Why You’ll Love This Role
At Workia, you’ll get the chance to shape how global companies modernise their global mobility processes. You’ll be the person opening conversations with HR leaders, tax teams and global mobility managers/people who genuinely need a simpler, smarter way to manage employee moves. You’ll get:
- A product that’s easy to pitch — simple, modern, and solves real pain (and it looks better than anything else out there).
- Ownership from day one — you’ll lead outreach and experiment with new prospecting approaches.
- A clear path to grow — strong performers move fast here, into a senior SDR or full AE role.
- Direct visibility — you’ll work closely with leadership and shape our go-to-market strategy as we scale.
If you like autonomy, variety, and being part of a small team where your work is noticed, this role is for you.
Requirements
What You’ll Do
- Prospecting & Outreach: Identify targets in global mobility, HR, tax and people ops. Reach out via LinkedIn, email, and phone to create demand and book meetings. Attend industry events, speak confidently with prospects, and build follow-up pipelines. Test messaging, refine sequences, and create personalised outreach that cuts through.
- Lead Qualification: Qualify inbound and outbound interest to understand business needs, timelines, and fit. Run short intro calls and hand high-quality opportunities to the founders/sales team. Maintain structured notes in Salesforce for reliable follow-up.
- Pipeline Development: Hit weekly goals for outreach volume, conversations, and meetings booked. Support marketing campaigns and help build retargeting lists. Keep CRM records clean, accurate, and up to date.
- Product & Market Knowledge: Become an expert in global mobility pain points and Workia’s value. Understand how companies currently manage relocations and why Workia is easier and faster. Share insights with the team to help improve messaging and product direction.
What You Bring
- Confident communicator/comfortable talking to prospects at events and on the phone.
- Strong written skills for LinkedIn and email outreach.
- Highly organised and persistent; comfortable managing multiple sequences.
- Experience with CRM tools.
- A self-starter mindset: you like taking initiative and trying new approaches.
- Previous SDR experience.
- Nice to have: experience in HR tech, mobility, tax.
Success Looks Like
- Consistent weekly bookings with the right personas.
- Event attendance that produces real pipeline, not just business cards.
- Sharp, clean CRM activity that gives the team visibility.
- Creative outbound experiments that drive measurable results.
Benefits
Compensation: Competitive base salary + performance bonuses/commission. Career progression opportunities as we grow. Travel to industry events.
Senior Business Development Rep - SaaS Lead Generation in London employer: Equus Software
Contact Detail:
Equus Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Rep - SaaS Lead Generation in London
✨Tip Number 1
Get your networking game on! Attend industry events and connect with HR leaders and mobility managers. It's all about building relationships, so don’t be shy – introduce yourself and chat about how Workia can make their lives easier.
✨Tip Number 2
Use LinkedIn like a pro! Craft personalised messages that highlight how Workia solves real pain points in global mobility. Remember, it’s not just about sending out messages; it’s about starting conversations that lead to meetings.
✨Tip Number 3
Stay organised and keep track of your outreach efforts. Use CRM tools to maintain clean records and follow up effectively. This will help you manage multiple sequences and ensure no opportunity slips through the cracks.
✨Tip Number 4
Don’t hesitate to experiment! Test different messaging approaches and outreach strategies. The more creative you are, the better your chances of standing out and booking those all-important meetings.
We think you need these skills to ace Senior Business Development Rep - SaaS Lead Generation in London
Some tips for your application 🫡
Show Your Passion for Mobility: When writing your application, let your enthusiasm for global mobility shine through. We want to see that you understand the challenges HR and mobility teams face and how our platform can make their lives easier.
Tailor Your Message: Make sure to customise your application for the Senior Business Development Rep role. Highlight your experience in SaaS lead generation and how it aligns with what we do at Workia. Personal touches go a long way!
Be Clear and Concise: We appreciate straightforward communication. Keep your application clear and to the point, showcasing your skills and experiences without unnecessary fluff. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Workia!
How to prepare for a job interview at Equus Software
✨Know Your Product Inside Out
Before the interview, make sure you understand Workia's platform and its unique features. Familiarise yourself with how it simplifies global mobility processes and why it's a game-changer for HR teams. This knowledge will help you confidently discuss how you can contribute to the company's success.
✨Prepare for Role-Specific Scenarios
Think about specific examples from your past experience that demonstrate your skills in prospecting, lead qualification, and pipeline development. Be ready to share how you've successfully engaged with prospects and what strategies you used to overcome challenges in previous roles.
✨Showcase Your Communication Skills
As a Senior Business Development Rep, strong communication is key. Practice articulating your thoughts clearly and concisely. Whether it's through mock interviews or casual conversations, ensure you can convey your ideas effectively, especially when discussing outreach strategies and engaging with potential clients.
✨Ask Insightful Questions
Prepare thoughtful questions about Workia's go-to-market strategy, team dynamics, and future growth plans. This not only shows your genuine interest in the role but also gives you valuable insights into how you can align your efforts with the company's objectives.
