Head of Sales in Coventry

Home / Hybrid

Competitive Salary + Performance-Based Bonus & Benefits Package

Join Us on the Journey to Net Zero

At Equity Energies, we’re transforming how organisations approach energy strategy. For over 20 years, we’ve helped businesses turn their Net Zero ambitions into action that delivers environmental, societal, and commercial value. As part of the Flogas Britain group, we combine the agility of a fast‑growing energy tech business with the backing of one of the UK’s leading energy providers. Together, we’re on a mission to make net zero achievable, profitable, and strategically valuable—and we’re looking for a Head of Sales to lead our commercial growth and shape the future of our business. You’ll be at the forefront of our energy transformation journey, leading a high‑performing sales organisation, driving strategy, and helping UK businesses create energy equity and long‑term value.

What You’ll Be Doing

• Strategic Leadership & Growth
  • Develop and execute Equity Energies’ sales strategy in alignment with the Group strategy.
  • Build multi‑year growth plans focused on market expansion, sector penetration, and cross‑sell opportunities.
  • Lead creation of GTM plans, strategy packs, sales playbooks, and scalable processes to elevate performance.
  • Identify and quantify market opportunities, using data‑driven approaches to maximise impact.
  • Forge strategic partnerships and alliances to accelerate pipeline creation and brand presence.
  • Collaborate across marketing, product, operations, and commercial teams to align strategy with delivery capability.
• Sales Team Leadership
  • Lead, coach, and develop BDM, Senior BDM, Lead Generation, and Sales Support teams.
  • Create a culture of accountability, learning, and excellence in execution.
  • Oversee hiring, onboarding, training, and performance management across the sales organisation.
  • Ensure team members are cross‑skilled and aligned to a consultative, solutions‑focused GTM approach.
• Pipeline, KPI & Performance Management
  • Own and manage the sales pipeline with accuracy and discipline.
  • Establish and monitor KPIs for lead generation, opportunity progression, revenue delivery, and activity metrics.
  • Maintain Salesforce CRM data quality and compliance across the sales organisation.
  • Drive continuous improvement in efficiency, cycle speed, and conversion rates through data insights.
• Market & Customer Engagement
  • Engage directly with strategic customers, major partnership accounts, and prospects.
  • Maintain deep knowledge of UK energy industry trends, regulations, and emerging technologies.
  • Represent Equity Energies as a credible, consultative solutions provider through workshops, presentations, and sector campaigns.

What We’re Looking For

• Significant sales leadership experience within the UK energy industry (supplier, consultancy, or related sector).
• Proven track record of managing high‑performing sales teams delivering six‑figure individual deals and seven‑figure annual revenue.
• Experience creating and executing GTM strategies, sales plans, and partnership models.
• Strong understanding of energy procurement, decarbonisation services, and emerging Net Zero technologies.
• Excellent stakeholder management and communication skills at SLT and customer board level.
• Comfortable working at both strategic and operational levels, balancing detail with long‑term vision.
• Commercially sharp, collaborative, and solutions‑led, with a data‑driven approach to decision‑making.

Why Join Equity Energies?

This is more than a sales leadership role—it’s a chance to transform the energy landscape. At Equity Energies, we offer:

• Hybrid working with flexibility tailored around you
• A supportive, inclusive, and forward‑thinking team culture
• Opportunities for personal development and career progression
• The chance to lead cutting‑edge technology solutions that help businesses achieve Net Zero

Inclusion, Diversity & Flexibility

At Equity Energies, everyone is welcome. We’re committed to building a diverse and inclusive environment where people feel respected, supported, and empowered to thrive. We understand that flexibility matters. If you need a working pattern different from what’s advertised, we encourage you to discuss this—we’re committed to making it work.

Ready to lead the future of energy sales? Apply now and help UK businesses turn sustainability into strategic advantage.