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For Companies At a Glance
- Tasks: Lead the global membership and loyalty strategy for a renowned multi-site group.
- Company: Join a leading global brand with iconic destinations worldwide.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape customer engagement and drive revenue growth in a dynamic environment.
- Qualifications: Senior leadership experience in loyalty or CRM with a strong commercial background.
- Other info: Be part of a high-performing team and influence global strategies.
The predicted salary is between 72000 - 108000 £ per year.
Location: London (Hybrid)
About the Company
Our client is a leading global multi-site group with a portfolio of iconic destinations worldwide. As part of a major growth agenda, the business is investing in a global membership and loyalty platform as a core driver of customer engagement and long-term value.
The Role
This is a newly created, global leadership role with end-to-end accountability for defining, building and scaling a unified membership and loyalty strategy across all markets. Reporting into senior leadership, the Membership & Loyalty Director will own strategy, commercial performance and execution of a data-led loyalty ecosystem that drives engagement, retention and revenue growth.
Key Responsibilities
- Define and lead the global membership and loyalty strategy
- Design and launch a group-wide framework covering products, benefits, pricing and engagement
- Own global KPIs across acquisition, retention, LTV and revenue contribution
- Full P&L ownership including budgeting, forecasting and performance management
- Leverage CRM, data and analytics to deliver personalisation at scale
- Establish global governance while enabling strong local execution
- Lead and develop a high-performing, multi-regional team
- Partner closely with Marketing, Brand, Digital, Technology and Finance
About You
- Senior leadership experience in loyalty, membership or CRM within consumer-facing sectors
- Proven track record of scaling large-scale loyalty or membership programmes
- Strong commercial acumen with P&L ownership
- Deep understanding of data-led marketing and customer lifecycle management
- Experience leading complex, international teams
Director of Membership & Loyalty in London employer: EquiTalent
Contact Detail:
EquiTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Membership & Loyalty in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Director of Membership & Loyalty role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company’s current membership and loyalty strategies. Bring fresh ideas to the table that align with their goals, showing that you’re not just a fit but a game-changer for their team.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a quick thank-you note expressing your enthusiasm for the role. It keeps you top of mind and shows your professionalism.
✨Tip Number 4
Apply through our website for the best chance at landing that dream job! We’re all about making connections and ensuring you get noticed by the right people in the recruitment process.
We think you need these skills to ace Director of Membership & Loyalty in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Membership & Loyalty. Highlight your experience in loyalty programmes and any relevant achievements that showcase your ability to drive engagement and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about membership and loyalty strategies. Share specific examples of how you've successfully led teams or projects in the past.
Showcase Your Data Skills: Since this role involves a data-led approach, don’t forget to mention your experience with CRM and analytics. We want to see how you’ve used data to personalise customer experiences and improve retention rates.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at EquiTalent
✨Know Your Numbers
As a Director of Membership & Loyalty, you'll need to demonstrate your commercial acumen. Brush up on key metrics like customer lifetime value (LTV), retention rates, and P&L management. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in defining and executing membership strategies. Think of specific examples where you’ve successfully launched loyalty programmes or frameworks. Highlight the impact these had on customer engagement and revenue growth.
✨Team Leadership Matters
This role involves leading a multi-regional team, so be prepared to discuss your leadership style. Share examples of how you've developed high-performing teams and fostered collaboration across different markets. They’ll want to see that you can inspire and manage diverse groups.
✨Cross-Department Collaboration
Since this position requires partnering with various departments like Marketing and Technology, think of instances where you've successfully collaborated with other teams. Be ready to explain how you’ve aligned different functions towards a common goal, especially in a global context.
