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For Companies At a Glance
- Tasks: Lead and scale a global membership and loyalty strategy across diverse markets.
- Company: Join a leading global multi-site group with iconic destinations worldwide.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a significant impact on customer engagement and drive revenue growth.
- Qualifications: Senior leadership experience in loyalty or CRM with a strong commercial background.
- Other info: Collaborate with cross-functional teams in a dynamic, international environment.
The predicted salary is between 72000 - 108000 £ per year.
Location: London (Hybrid)
About the Company
Our client is a leading global multi-site group with a portfolio of iconic destinations worldwide. As part of a major growth agenda, the business is investing in a global membership and loyalty platform as a core driver of customer engagement and long-term value.
The Role
This is a newly created, global leadership role with end-to-end accountability for defining, building and scaling a unified membership and loyalty strategy across all markets. Reporting into senior leadership, the Membership & Loyalty Director will own strategy, commercial performance and execution of a data-led loyalty ecosystem that drives engagement, retention and revenue growth.
Key Responsibilities
- Define and lead the global membership and loyalty strategy
- Design and launch a group-wide framework covering products, benefits, pricing and engagement
- Own global KPIs across acquisition, retention, LTV and revenue contribution
- Full P&L ownership including budgeting, forecasting and performance management
- Leverage CRM, data and analytics to deliver personalisation at scale
- Establish global governance while enabling strong local execution
- Lead and develop a high-performing, multi-regional team
- Partner closely with Marketing, Brand, Digital, Technology and Finance
About You
- Senior leadership experience in loyalty, membership or CRM within consumer-facing sectors
- Proven track record of scaling large-scale loyalty or membership programmes
- Strong commercial acumen with P&L ownership
- Deep understanding of data-led marketing and customer lifecycle management
- Experience leading complex, international teams
Director of Membership & Loyalty employer: EquiTalent
Contact Detail:
EquiTalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Membership & Loyalty
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to see you shine, so practice your answers to common questions and think about how your experience aligns with their goals, especially in membership and loyalty strategies.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on quantifiable results. We love numbers, so highlight how you’ve driven engagement, retention, and revenue growth in previous positions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can contribute to our global membership and loyalty initiatives.
We think you need these skills to ace Director of Membership & Loyalty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director of Membership & Loyalty. Highlight your experience in loyalty programmes and any relevant achievements that showcase your ability to drive engagement and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about membership and loyalty strategies. Share specific examples of how you've successfully led similar initiatives in the past.
Showcase Your Leadership Skills: Since this is a senior role, we want to see your leadership style. Mention your experience in leading multi-regional teams and how you've fostered collaboration across different departments to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at EquiTalent
✨Know Your Numbers
As a Director of Membership & Loyalty, you'll need to demonstrate your strong commercial acumen. Brush up on key metrics like customer lifetime value (LTV), retention rates, and P&L management. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in defining and executing membership strategies. Think of specific examples where you’ve successfully launched loyalty programmes or frameworks. Highlight how these initiatives contributed to engagement and revenue growth.
✨Team Leadership Matters
This role involves leading a multi-regional team, so be prepared to discuss your leadership style. Share examples of how you've developed high-performing teams and fostered collaboration across different markets. They’ll want to see that you can inspire and manage diverse talent.
✨Cross-Department Collaboration
You’ll be partnering with various departments like Marketing, Brand, and Technology. Think of instances where you’ve successfully collaborated with other teams to achieve common goals. Emphasise your ability to communicate effectively and align strategies across functions.
