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- Tasks: Drive student recruitment and brand growth across key regional markets, focusing on China and Asia.
- Company: Equistar International College, a leader in education with a global reach.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to shaping the future of international education.
- Why this job: Make a real impact in the education sector while leading innovative marketing strategies.
- Qualifications: 8-10 years in sales and marketing, preferably in education, with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking an experienced and strategic Regional Sales & Marketing Director to drive student recruitment and brand growth for Equistar International College across key regional markets, with a strong focus on China and Asia. The successful candidate will lead regional sales and marketing initiatives, build partnerships with education agents, and enhance the college’s market presence to achieve enrolment targets.
Key Responsibilities:
- Develop and execute regional sales and marketing strategies to drive student enrolment growth
- Identify and expand recruitment channels, including partnerships with education agents and institutions, particularly in China and Southeast Asia
- Build and maintain strong relationships with overseas agents, partners, and key stakeholders
- Lead and manage the sales and marketing team to achieve performance targets
- Oversee digital marketing campaigns, branding, and promotional activities targeting international students
- Analyse market trends, competitor offerings, and student demand to refine strategies
- Organise and participate in education fairs, seminars, school visits, and recruitment events (both locally and overseas)
- Monitor and report on sales performance, pipeline, and conversion rates
- Collaborate with academic and operations teams to align programmes with market needs
Requirements:
- Bachelor’s Degree in Business, Marketing, or a related field
- Minimum 8–10 years of experience in sales and marketing, preferably in the education industry
- Proven track record in student recruitment and achieving enrolment targets
- Strong network with education agents, especially in China and/or regional markets
- Experience managing regional markets and cross-border teams
- Excellent leadership, communication, and interpersonal skills
- Strong understanding of digital marketing and international student recruitment strategies
Preferred Qualifications:
- Experience in private education or international student recruitment
- Familiarity with Singapore’s private education sector regulations
- Existing network of recruitment agents and partners in China
Sales & Marketing Director employer: EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.
Contact Detail:
EQUISTAR INTERNATIONAL COLLEGE PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with education agents and industry professionals. Attend events, seminars, and fairs to build those relationships that can help you land that Sales & Marketing Director role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with potential employers, highlight your experience in student recruitment and your understanding of the Asian markets. We want to see how you can drive enrolment growth!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to colleges and institutions directly through our website. Express your interest and share how you can contribute to their growth in the education sector.
✨Tip Number 4
Stay updated on market trends! Keep an eye on what’s happening in the education industry, especially in China and Southeast Asia. This knowledge will not only impress potential employers but also help you tailor your approach to their needs.
We think you need these skills to ace Sales & Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales & Marketing Director role. Highlight your experience in student recruitment and any relevant achievements that align with our focus on China and Asia.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven enrolment growth and built partnerships in the education sector.
Showcase Your Digital Marketing Skills: Since digital marketing is key for this role, be sure to mention any campaigns you've led or tools you're familiar with. We want to see how you can enhance our market presence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at EQUISTAR INTERNATIONAL COLLEGE PTE. LTD.
✨Know Your Market
Before the interview, dive deep into the education market in China and Southeast Asia. Understand the trends, challenges, and opportunities. This knowledge will help you demonstrate your strategic thinking and show that you're ready to tackle the role head-on.
✨Showcase Your Network
Be prepared to discuss your existing relationships with education agents and partners. Highlight specific examples of how these connections have helped you achieve enrolment targets in the past. This will illustrate your ability to leverage your network effectively.
✨Demonstrate Leadership Skills
Think of examples where you've successfully led a team or project. Be ready to share how you motivated your team to meet performance targets and how you managed any challenges. This will showcase your leadership style and effectiveness.
✨Prepare for Digital Marketing Questions
Since digital marketing is key for this role, brush up on your knowledge of current trends and tools. Be ready to discuss successful campaigns you've overseen and how you measure their success. This will show your expertise in driving brand growth through digital channels.