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- Tasks: Plan and create engaging web content to inspire outdoor enthusiasts.
- Company: Join Equip Outdoor Technologies, a leader in outdoor clothing and equipment.
- Benefits: Competitive salary, hybrid working, staff discounts, and wellness programmes.
- Why this job: Be part of a passionate team that connects with the global outdoor community.
- Qualifications: Experience in eCommerce and a love for the outdoors is essential.
- Other info: Enjoy modern facilities and opportunities for professional growth.
The predicted salary is between 28800 - 43200 £ per year.
This is a great opportunity to join our Team as Web Content Coordinator.
You will be responsible for planning, building and optimising product and content pages across the digital journey, tailored for different customer segments and channels, to increase brand awareness, build customer loyalty and drive sales through D2C.
This role forms part of the eCommerce team responsible for crafting digital journeys which inspire, educate and convert our global community of Mountain People. Working alongside the eComm team and wider Marketing department, the Web Content Coordinator will be responsible for creating engaging seasonal content, from product pages to landing, category and homepages, and will play an integral role in a rapidly growing, industry-leading D2C channel.
Key Responsibilities
- Plan and build product, landing, content and homepages which align with the seasonal brand and eComm strategy and are designed to inspire, educate and convert our global community
- Responding to briefs from the eComm Trading, CRM and Digital Marketing Managers, ensure customer journeys align with the strategy for each channel and meet channel and customer needs
- Responsible for creating briefs for, and managing delivery of, copy and assets needed to create content pages and modules, once plans have been signed off by eComm Trading, CRM and Digital Marketing Managers
- Responsible for building product category pages, and associated content blocks, for all eComm journeys
- Develop an in-depth knowledge of seasonal product launches to inform customer journey planning and copy / photography briefs and help elevate product presentation throughout the digital journey
- Work alongside the Marketing, Creative, Product and Merchandising teams to ensure new product pages have the correct assets and information and launches are on time and aligned across channels
- Support the eCommerce Manager with analysing performance against key goals, using the insights to proactively suggest improvements to the customer journey to drive brand loyalty and engagement
Interested? Want to find out more? Click Apply for more details and to submit an application!
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Other
Industries
- Sporting Goods Manufacturing
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Web Content Coordinator employer: Equip Outdoor Technologies
Contact Detail:
Equip Outdoor Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Content Coordinator
✨Tip Number 1
Get to know the company inside out! Research Equip Outdoor Technologies, their brands, and their products. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to eCommerce and content management. Think about how your skills align with the role of Web Content Coordinator and be ready to share examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Web Content Coordinator
Some tips for your application 🫡
Show Your Passion for the Outdoors: When you're writing your application, let your love for the outdoors shine through! We want to see how your interests align with our brands, Rab and Lowe Alpine. Share any personal experiences or adventures that highlight your connection to outdoor activities.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Web Content Coordinator. Highlight your experience in managing product launches and creating engaging content. We’re looking for someone who can plan and build pages that inspire and convert, so show us you can do just that!
Be Analytical: Don’t forget to mention your analytical skills! We love candidates who can assess customer journeys and suggest improvements based on insights. Include examples of how you've used data to drive decisions in your previous roles – it’ll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Equip Outdoor Technologies
✨Know Your Brands
Before the interview, dive deep into Equip Outdoor Technologies and their brands, Rab and Lowe Alpine. Understand their product lines, values, and target audience. This knowledge will help you tailor your responses and show genuine interest in the company.
✨Showcase Your Content Skills
Prepare examples of your previous work related to web content coordination. Bring along a portfolio or case studies that highlight your experience in managing product launches and creating engaging content pages. Be ready to discuss how you’ve used analytics to improve customer journeys.
✨Understand the Customer Journey
Familiarise yourself with the concept of customer journeys in eCommerce. Think about how you would plan and build product and landing pages that inspire and convert. Be prepared to share your ideas on how to enhance the digital experience for outdoor enthusiasts.
✨Be a Team Player
Equip Outdoor Technologies values collaboration. During the interview, emphasise your ability to work with cross-functional teams like Marketing, Creative, and Merchandising. Share examples of how you've successfully collaborated in the past to deliver projects on time and meet business goals.