At a Glance
- Tasks: Lead innovative marketing strategies for the Financial Services sector across EMEA.
- Company: Equinix, a global leader in digital infrastructure and connectivity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team that values bold ideas and human connection.
- Why this job: Shape the future of digital transformation while making a real impact.
- Qualifications: Experience in field marketing and knowledge of the Financial Services industry.
The predicted salary is between 59400 - 72600 £ per year.
Equinix is the world’s digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the centre of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward.
The EMEA Field Marketing team translates Equinix messaging and propositions into activities that create pipeline and accelerate opportunities within the Region. As a strategic partner, the Senior Field Marketing Manager will work with the Sales and Channel departments to identify growth priorities and customer insights, translate them into market opportunities and build programmes to drive demand, create and accelerate pipeline, deepen priority-account engagement across a portfolio of large FSI customers.
The Role in few points:
- Owns and develop the EMEA Financial Services marketing strategy and annual activation plan, aligned to growth priorities, target accounts and pipeline requirements.
- Translate global campaigns and propositions into relevant EMEA programmes.
- Act as the strategic marketing partner to EMEA Financial Services sales leadership, recommending market opportunities and investment choices in harmony with commercial objectives and success measures.
- Design and execute one-to-one, one-to-few and one-to-many ABM programmes to generate demand, develop whitespace and accelerate active opportunities.
- Use pipeline insights to identify coverage gaps, stalled opportunities and under-engaged buying groups, agreeing targeted interventions and follow-up plans with sales and sales development.
- Partner with country field marketing teams to embed Financial Services priorities into relevant local events, roundtables, roadshows and executive programmes.
- Monitor Financial Services market trends, customer priorities and regulatory pressures, translating insights into actionable marketing recommendations.
- Manage the EMEA Financial Services marketing budget, agencies and suppliers, directing investment towards the programmes with the greatest potential business impact.
Who You Are:
- The successful candidate will combine Financial Services industry knowledge with strong field marketing, account-based marketing and commercial expertise.
- Operating in a matrixed international organisation, they are familiar with connecting global strategy, EMEA sales priorities and Country activation, orchestrating different resources (field, demand generation, partner, customer, content management, communications) around measurable outcomes.
- Consolidated experience in Field and ABM Marketing.
- Knowledge of the FSI market and its challenges.
- Experience at Regional level or Country level for a global customer.
- Ability to influence stakeholders from different departments.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, colour, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
This posting is a new position within our organization.
Summary Location: London Type: Full time
Senior Manager, Field Marketing in Vauxhall employer: Equinix
Equinix is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Design Manager to thrive. With a strong commitment to employee growth, you will have the opportunity to work on cutting-edge datacenter projects in vibrant locations like London, Dublin, and Frankfurt, while enjoying a supportive environment that values your contributions and empowers you to shape the future of digital infrastructure.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Field Marketing in Vauxhall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Equinix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Equinix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Equinix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Equinix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Field Marketing in Vauxhall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Equinix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Equinix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Equinix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Equinix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Equinix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Equinix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
