SVP, Marketing & CMO in London

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.

Job Summary

The SVP, Marketing & CMO will report directly to the Chief Customer and Revenue Officer and is responsible for driving growth for Equinix by developing and executing marketing strategies that align with the company's overall goals and objectives.

This critical executive role leads the end-to-end go-to-market demand generation strategy encompassing digital awareness, brand awareness, and preference to achieve commercial outcomes at scale.

The role also leads Product and Solution Marketing, Field and Partner Marketing, Segment Marketing, Content, Brand, and Digital, driving revenue growth through marketing-enabled sales via account expansion and targeting of new segments.

The SVP collaborates with regional stakeholders, business unit leaders, sales, customer care, and revenue operations to translate company strategy into revenue, influencing teams, cultivating deep relationships, and balancing near-term execution with long-term strategic goals.

Responsibilities

• Marketing Strategy and Leadership
• Set and drive marketing strategy: Define and execute a bold, integrated marketing strategy aligned to business priorities, accelerating growth and positioning the organization for long-term competitive advantage.
• Transformational leadership: Constantly assess and adjust relative performance of function vs. emerging best practices.
• Enhance marketing performance: Set and measure performance targets aligned with business outcomes, including explicit ROI accountability across all marketing investment channels.
• Own and govern the martech stack: Maintain strategic oversight of the full marketing technology ecosystem, ensuring tools, platforms, and integrations are fit for purpose and aligned to data and operational standards.
• Own the full marketing budget: Allocate investment across channels and programs with a rigorous ROI framework that connects spend directly to pipeline and revenue outcomes.
• Drive automation of analytics and processes: Identify and improve processes that can be automated, leveraging AI or streamlining to enable scale, competitive advantage, and increased customer experience.
• Employee engagement & team culture: Motivate employees around a shared vision and change story, shaping a collaborative culture.
• Brand Transformation
• Lead comprehensive brand repositioning — from colocation provider to preeminent global digital infrastructure platform at the center of AI, hybrid multicloud, and interconnection.
• Craft a differentiated narrative that resonates with CIOs, CTOs, CDOs, and infrastructure decisionmakers at the world's largest enterprises.
• Drive brand awareness and preference — moving Equinix from \"known for colocation\" to \"known for powering the AI economy\".
• Build a content and thought leadership engine shaping industry conversations around digital infrastructure, AI readiness, and interconnection.
• Own customer lifecycle marketing – designing and executing programs that deepen engagement, drive retention and expansion, and build long-term loyalty across the customer journey.
• Align brand strategy with enterprise goals; ensure global consistency across all regions and touchpoints.
• External Spokesperson & Industry Voice
• Represent Equinix on keynote stages, at major industry events, and in media engagements as a trusted authority on digital infrastructure and AI.
• Own Equinix's technology analyst relations program with Gartner, IDC, Forrester, and others, ensuring favorable positioning in key reports and evaluations.
• Lead executive communications, PR, and influencer engagement programs that amplify Equinix's voice on critical industry topics.
• Own competitive positioning and market intelligence — ensuring differentiation is clearly articulated across every external touchpoint, analyst briefing, and sales enablement asset.
• Manage crisis communications and company stance on external issues (investor relations is outside this role's scope).
• Demand Generation and Pipeline
• Design and execute integrated demand generation programs across digital (web, SEO/SEM, email, social, ABM, display) and field marketing channels.
• Own marketing's contribution to pipeline targets — measured by pipeline created, influenced, and conversion through funnel stages, not just MQLs.
• Build enterprise-scale ABM programs targeting strategic accounts with personalized, multi-touch campaigns aligned to complex, long-cycle sales motions.
• Partner with the CRO and sales leadership to align marketing investment and lead flow directly to sales capacity models and territory priorities.
• Leverage automation, AI, and data-driven processes to increase scale, improve targeting, and accelerate time-to-pipeline across land-and-expand motions.
• Leadership Characteristics of the Role
• Knowledge and Experience
• Substantial, demonstrated track record in leading digital/brand/product marketing organizations.
• Proven experience effectively leading marketing teams globally.
• Experience marketing and scaling digital services/Saa S.
• Experience marketing to breadth of customer segments across enterprise and industries including network and mobile providers, cloud and IT services, content providers, and financial services companies.
• Experience leveraging modern B2B marketing tools such as ABM, hyper-personalization, micro-experimentation and agile processes to drive quantifiable outcomes via multi-stage digital journeys.
• Significant experience in pipeline acceleration, customer expansion and retention.
• Experience targeting user practitioners (e. g., developers) through the building of technical communities and developer relations activities.
• Experience leveraging digital best practices on user, developer, and key persona engagement, curation, and activation.
• Experience with sustainability marketing/messaging.
• Proven ability to define what markets to pursue and translate that into specific targeting campaigns for both marketing and sales.

Skills & Attributes

• Exceptional ability to influence disparate teams and cultivate deep relationships to drive customer value.
• Adept at balancing intense short-term pressures with overall long-term goals.
• Adept at inspiring behavior change and transformation through motivating teams, planning initiatives, designating priorities, and being decisive when faced with ambiguity.
• Focus on execution and results – setting high standards for performance, setting goals and developing plans, following through and holding people accountable.
• Targeted Pay Range (United States)
• Equinix Benefits

Employees are eligible for competitive benefits in line with our core values: competitive, inclusive, sustainable, connected, and efficient.

Benefits include insurance (health, life, disability, voluntary plans), retirement plans, paid time off and holidays, and more.

Employees may also be eligible for bonus, equity, and additional benefits based on role.

Equal Employment Opportunity Statement

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.

All qualified applicants will receive consideration for employment without regard to unlawful considerations of race, color, religion, creed, nationality, ancestry, place of birth, citizenship, sex, pregnancy, sexual orientation, gender identity, marital status, age, military status, disability, genetic information, political affiliation, or any other status protected by law.

Artificial Intelligence in Hiring

We use artificial intelligence in our hiring process. Learn more here.

Backfill Position

This posting is for a backfill position, meaning it is to fill an existing vacancy within our organization.

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