Paid Media Manager, Global ABM in London

Who are we? Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary: We’re looking for a results-driven Paid Media Manager with hands-on Account Based Marketing experience to lead paid media strategy and execution for priority industry verticals and accounts. We’re a global in-house paid media team with end-to-end paid media responsibility, from campaign strategy and planning rooted in user insights, to campaign trafficking, reporting, and data-based optimization. We’re responsible for the entire account-based paid media motion, from account-level targeting to engagement to lead generation. Reporting to the Global Media Director, you will build and optimize paid media campaigns based on performance and user insights, working hands-on with industry-leading ABM platforms (6sense, Demandbase) as well as with LinkedIn, Google Ads and Meta.

Responsibilities:

• Vertical paid media strategy development & execution: Develop, manage, and optimize the overarching paid media strategy for priority industry verticals and accounts.
• ABM Platform Management: Serve as the subject matter expert and primary manager for Demandbase/6sense platforms, utilizing their full suite of features for account identification, segmentation, audience creation, intent data analysis, and personalization.
• Audience building and refinement: Use the ABM platforms to build target account lists and sync them with platforms (e.g., Google Ads, LinkedIn, programmatic display), and refine based on results.
• Performance Analysis & Reporting: Regularly monitor, analyze and report on campaign performance, focusing on key ABM metrics such as Account Engagement, MQL/SQL Conversion Rate, Pipeline Influence and ROI; provide actionable insights for continuous optimization.
• Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Demandbase/6sense DSP, as well as across LinkedIn, Google Search/Display and programmatic display; optimize the campaigns based on data.
• Budget & Forecasting: Manage the paid media budget, ensuring KPI-based budget allocation, optimization and utilization.
• Creative & Messaging: Collaborate with Content and Creative team to ensure messaging is highly relevant to the specific needs and purchase barriers of the priority personas identified for each vertical.

Qualifications:

• 6-8 years of experience managing B2B paid media campaigns, with a strong focus on ABM strategies.
• AMB platform mastery: 5+ years of hands-on, expert-level experience managing and operationalizing Demandbase and/or 6sense; certification in one or both platforms highly desirable.
• Channel Expertise: Proven track record of managing and scaling campaigns on LinkedIn Campaign Manager and Google Ads (Search/ Display).
• Web Analytics & CRM experience: practical experience working with Google Analytics and CRM (Salesforce or other), to amplify campaign insights and track campaign impact across the funnel.
• Data-Driven and Analytical Mindset: exceptional analytical skills and ability to translate complex data into clear, actionable optimization strategies.
• Communication: excellent written and verbal communication skills, comfortable synthesizing and presenting strategy and results to leadership.
• Ability to thrive in a global, hybrid work environment, requiring consistent virtual collaboration while also fulfilling required in-office presence as dictated by the local policy.

This posting is a new position within our organization.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.