Global Head of Thought Leadership & Solution Marketing

Requirements

• Proven years of professional experience in thought leadership, content strategy, editorial leadership, or executive communications — ideally spanning both journalism/editorial and corporate environments.
• Demonstrated track record of building thought leadership programs that have meaningfully shifted market perception of a company or category.
• Exceptional writing ability — capable of producing board-room quality narrative, compelling long-form editorial, and crisp executive communications; recognized as a world-class writer and editor.
• Deep familiarity with enterprise technology markets — cloud infrastructure, networking, AI, or adjacent categories — sufficient to develop credible, original points of view.
• Experience managing and developing high-performing creative and editorial teams in a global, matrixed organization.
• Proven ability to work directly with C-suite executives as a trusted content and messaging partner.
• Bachelor's degree required; advanced degree in journalism, communications, business, or technology preferred.
• Experience with major analyst relations programs and the ability to develop research that earns analyst credibility is a strong advantage.
• Strategic narrative development — ability to architect the ideas that define categories, not just communicate product features.
• Editorial leadership — builds and holds a high bar for quality across an entire content organization.
• Executive influence — earns the trust of senior leaders and shapes how they present themselves to the market.
• Market intelligence — stays ahead of industry conversations and identifies where Equinix can lead them.
• Cross-functional collaboration — operates effectively across Marketing, Sales, Product, and Communications without losing editorial independence.
• Commercial orientation — understands how great storytelling translates to pipeline, deal velocity, and competitive differentiation.

What the job involves

• Develops integrated marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement.
• Develops business plans and product positioning in the marketplace.
• Aligns content, sales enablement, timing and delivery of marketing messaging to maximize the impact.
• Oversees market research, monitors competitive activity and identifies customer needs.
• Own and drive Equinix's global thought leadership agenda, defining the ideas and perspectives that position Equinix as the category-defining voice on AI infrastructure, multi-cloud connectivity, and data sovereignty.
• Develop and steward the company's core intellectual property — the frameworks, points of view, and research that underpin the company narrative.
• Lead a rolling thought leadership calendar across executive bylines, whitepapers, research reports, and industry commentary that maintains consistent, differentiated positioning.
• Identify emerging technology and market trends — distributed AI, agentic networks, sovereign infrastructure — and translate them into forward-looking perspectives before the market catches up.
• Serve as the strategic content partner to the CEO, CRO, and CBO, ghostwriting and developing high-impact bylines and keynote narratives for Tier 1 publications and industry events.
• Build and lead a world-class content engine producing flagship long-form pieces, executive narratives, and research-driven assets that earn attention — not just fill a content calendar.
• Commission and oversee original market research in partnership with analyst firms (Gartner, Forrester, IDC) to generate proprietary data that powers press, analyst, and sales conversations.
• Develop an impactful customer storytelling program — producing documentary-quality customer narratives that make Equinix's platform transformation visible and credible.
• Establish content quality standards and editorial governance across the marketing organization, ensuring every external asset reflects the platform company voice Equinix is building.
• Maintain a deep understanding of the competitive landscape — hyperscalers, telcos, and emerging players — and develop content that sharpens Equinix's differentiated position without ceding neutrality.
• Partner directly with executive leadership to develop keynote speeches, major presentation narratives, and high-stakes written communications.
• Build and maintain a suite of core messaging architectures — for different audiences, verticals, and use cases — that sales, marketing, and communications teams can draw from consistently.
• Translate complex technical capabilities into compelling business narratives that resonate with CIOs, CTOs, CFOs, and board-level audiences.
• Prepare executive thought leaders for media appearances, analyst briefings, and major speaking engagements with sharp, defensible points of view.
• Build, lead, and develop a high-performing thought leadership and content team, including writers, researchers, and content strategists located globally.
• Develop succession plans and individual growth strategies for team members; foster a culture of intellectual curiosity, editorial excellence, and commercial impact.
• Manage relationships with external editorial partners, research firms, journalists, and specialist content agencies.
• Partner with Product Marketing, Communications/PR, Analyst Relations, and Demand Generation to ensure thought leadership content flows across all channels and serves all commercial objectives.
• Collaborate with regional marketing leaders in AMER, EMEA, and APAC to adapt global narratives for local market relevance without fragmenting the core positioning.
• Work closely with Sales Enablement to ensure thought leadership assets are translated into tools that accelerate pipeline and support customer conversations.
• Act as an internal content authority — advising on messaging hierarchy, narrative consistency, and positioning decisions across the business.

Impact Metrics

• Equinix executives regularly quoted in Tier 1 business and technology press as authoritative voices on AI infrastructure.
• Analyst firms (Gartner, Forrester, IDC) adopt Global Connectivity Cloud language and reference Equinix in category-defining reports.
• Measurable increase in content-influenced pipeline and prospect engagement with thought leadership assets.
• Customer storytelling program generates earned media coverage that extends Equinix's reach beyond owned channels.
• Consistent, differentiated messaging adopted across global sales and marketing teams.