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For Companies At a Glance
- Tasks: Lead product marketing strategy for EMEA, transforming tech into compelling narratives.
- Company: Equinix is a global leader in digital infrastructure with over 260 data centres worldwide.
- Benefits: Enjoy a diverse work environment, endless learning opportunities, and a commitment to sustainability.
- Why this job: Make a real impact in the digital world while growing your career in a collaborative culture.
- Qualifications: 12-15 years in product marketing, preferably in digital infrastructure or networking.
- Other info: Equinix values diversity and is committed to equitable employment practices.
The predicted salary is between 43200 - 72000 £ per year.
Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
Job Summary
Reporting to the Senior Director of Global Product Marketing, this critical role will lead the Product Marketing strategy and execution for the EMEA region. As a key driver of Equinix's market success, you will be responsible for tailoring our digital infrastructure solutions to the unique needs of the European, Middle Eastern, and African markets, transforming complex technical capabilities into compelling business narratives that resonate with regional customers and stakeholders.
Key Responsibilities
- Regional Product Marketing Leadership
- Lead and develop a high-performing Product Marketing team across EMEA
- Drive regional marketing strategies that align with global go-to-market objectives
- Adapt global product positioning and messaging for EMEA market nuances
- Develop and execute region-specific content and enablement strategies
- Customer and Market Engagement
- Develop deep understanding of EMEA market dynamics, customer challenges, and business objectives
- Conduct regular customer business reviews to identify growth opportunities
- Build and maintain strategic relationships with key regional stakeholders
- Facilitate customer issue resolution through cross-functional collaboration
- Sales and Partner Enablement
- Create EMEA-specific sales enablement materials and tools
- Develop strategic account plans to achieve regional sales targets
- Collaborate closely with Sales, Pre-Sales, Channel, and Alliance teams
- Support partner marketing efforts to expand market reach
- Product Positioning and Storytelling
- Translate complex digital infrastructure solutions into compelling regional narratives
- Develop thought leadership content for EMEA markets
- Represent Equinix at regional conferences, events, and speaking engagements
- Create customer success stories and reference materials
- Cross-Functional Collaboration
- Liaise with Global Product Marketing, Business Development, and regional teams
- Ensure alignment of product vision and roadmap across EMEA
- Utilize internal tools and data to identify growth opportunities
- Provide regular insights and recommendations to global leadership
- Team Development
- Lead and develop a diverse team of Product Marketing professionals
- Foster a culture of collaboration, innovation, and continuous learning
- Support individual career development and succession planning
- Promote Equinix values internally and externally
Qualifications
- 12-15 years of progressive Product Marketing experience
- Proven track record of leading senior marketing team members
- Extensive experience in digital infrastructure, data centers, or networking industries
- Previous Product Management experience preferred
- Demonstrated ability to create and launch new products
- Strong international business experience, particularly in EMEA region
Core Competencies
- Strategic market positioning
- Team leadership and development
- Cross-functional collaboration
- Customer relationship management
- Complex solution storytelling
- Data-driven decision making
Personal Attributes
- Collaborative and curious mindset
- Strong presentation and communication skills
- Adaptable and innovative approach
- Passion for learning and continuous improvement
- Confident public speaker and storyteller
Impact Metrics
- Achieve regional sales enablement and marketing targets
- Develop and launch region-specific product initiatives
- Increase market share and customer engagement in EMEA
- Develop high-performing Product Marketing team
- Drive thought leadership in digital infrastructure
Preferred Background
- Extensive experience in technology marketing within global organizations, with a proven ability to navigate complex market landscapes and drive strategic market expansion.
Director, Product Marketing employer: Equinix
Contact Detail:
Equinix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing
✨Tip Number 1
Familiarise yourself with the EMEA market dynamics. Understanding the unique challenges and opportunities in this region will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital infrastructure and data centre sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could be beneficial for your role.
✨Tip Number 3
Prepare to discuss your experience in leading high-performing teams. Be ready to share specific examples of how you've developed talent and fostered collaboration, as these are key competencies for the Director role.
✨Tip Number 4
Showcase your storytelling skills by preparing a compelling narrative around complex digital solutions. This will not only highlight your marketing acumen but also align with Equinix's focus on impactful communication.
We think you need these skills to ace Director, Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and qualifications for the Director, Product Marketing position at Equinix. Tailor your application to highlight relevant experiences that align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your 12-15 years of progressive Product Marketing experience. Highlight your leadership roles, particularly in digital infrastructure or related industries, and include specific achievements that demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your passion for digital infrastructure and your understanding of the EMEA market. Use this opportunity to narrate how your skills and experiences make you the ideal candidate for leading the Product Marketing strategy.
Showcase Your Storytelling Skills: Since the role involves translating complex solutions into compelling narratives, provide examples in your application of how you've successfully communicated intricate concepts to diverse audiences in previous roles.
How to prepare for a job interview at Equinix
✨Understand the Market Dynamics
Before your interview, make sure to research the EMEA market dynamics and customer challenges. Being able to discuss specific regional trends and how they impact Equinix's product marketing strategy will demonstrate your deep understanding of the role.
✨Showcase Your Leadership Skills
As a Director of Product Marketing, you'll need to lead a high-performing team. Be prepared to share examples of how you've successfully developed teams in the past, focusing on collaboration, innovation, and continuous learning.
✨Prepare Compelling Narratives
Since storytelling is crucial for this role, think about how you can translate complex digital infrastructure solutions into compelling narratives. Prepare examples of how you've done this in previous roles, particularly in relation to customer success stories.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, such as Sales, Pre-Sales, and Business Development. Be ready to discuss how you've facilitated collaboration to achieve common goals and resolve customer issues effectively.
