At a Glance
- Tasks: Lead field marketing across EMEA and APAC, driving campaigns and digital strategies.
- Company: Join EquiLend, a dynamic player in financial technology with a global reach.
- Benefits: Enjoy flexible remote work, generous leave, and health insurance from day one.
- Other info: Collaborate with sales teams and industry leaders for exciting career growth.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 7+ years in B2B marketing, especially in enterprise software or fintech.
The predicted salary is between 80000 - 100000 £ per year.
We are looking for a Field Marketing Manager to join us in London. With the support of the wider marketing team, this role owns EquiLend's field marketing activity across EMEA and APAC, with responsibility for regional campaign strategy, account-based marketing and in-region paid digital marketing. Working closely with our global demand generation function, you will ensure regional marketing activity translates into qualified pipeline through executive programmes, industry conferences, digital campaigns and targeted account initiatives.
What you'll do
- Own the design and execution of field marketing programmes across EMEA and APAC, including executive engagement, industry conferences, account-based marketing and digital campaigns.
- Drive regional paid digital channels, including paid search and paid social, ensuring campaigns are co-ordinated with field activity and aligned to regional demand generation objectives.
- Partner closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.
- Maintain consistent messaging, targeting and campaign sequencing across regional touchpoints, with a clear focus on EMEA and APAC market priorities.
- Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.
- Provide regular reporting on regional marketing contribution to revenue, including campaign performance, pipeline impact and budget effectiveness.
- Work with Sales and Account Management across EMEA and APAC to align marketing focus with account-level priorities, territory plans and commercial targets.
- Support regional event activity in co-ordination with EquiLend's Events function, including on-the-day assistance at key EMEA and APAC events where needed.
- Develop account-based marketing plans for high-value prospects and existing client accounts across the region, in close co-ordination with Sales.
- Oversee regional content localisation to ensure field and digital assets reflect regional market context, regulatory considerations and client priorities.
- Manage regional marketing budgets with discipline, ensuring spend is allocated effectively across field and digital activity and tied to measurable commercial impact.
- Maintain relationships with key industry bodies, media partners and conference organisers across EMEA and APAC to support EquiLend's visibility in target markets.
- Ensure all regional marketing activity is delivered in line with global brand standards, compliance requirements and corporate messaging frameworks.
What we're looking for
- 7+ years' experience in B2B marketing within enterprise software, financial technology or equivalent commercial experience.
- Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
- Hands-on experience managing paid digital channels, including paid search and paid social, with the ability to co-ordinate campaigns alongside broader sales and demand generation activity.
- Strong working knowledge of marketing attribution, pipeline reporting and marketing contribution frameworks.
- Experience working with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.
- Solid experience managing regional marketing budgets, with a clear focus on spend effectiveness and commercial impact.
- Familiarity with CRM and marketing automation platforms to support campaign execution, lead tracking and pipeline reporting.
- Clear communication and stakeholder management skills, with the confidence to work across regional Sales teams and global marketing leadership.
- Comfortable balancing strategic programme design with direct personal execution in a lean team environment.
Why EquiLend?
- Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.
- Work flexibly with up to 100 remote working days per calendar year.
- Take time to recharge with generous annual leave, plus public holidays.
- Access group life assurance and income protection, supporting you and your dependents.
- Private health and dental insurance, available from your first day (optional).
- Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%.
Vice President, Field Marketing Manager employer: EquiLend Limited
EquiLend is an exceptional employer that values innovation and collaboration, offering a dynamic work environment in London where you can make a significant impact on field marketing across EMEA and APAC. With a strong focus on employee growth, generous benefits including flexible working options, private health insurance, and a competitive pension scheme, EquiLend fosters a culture of recognition and support, ensuring that your contributions are acknowledged and rewarded. Join us to be part of a forward-thinking team that prioritises both professional development and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President, Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for EquiLend Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like EquiLend Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with EquiLend Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at EquiLend Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Vice President, Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit EquiLend Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of EquiLend Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about EquiLend Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at EquiLend Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at EquiLend Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At EquiLend Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
