At a Glance
- Tasks: Drive new business by collaborating with sales teams and leveraging marketing data.
- Company: Dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a collaborative team with a focus on innovation and success.
- Why this job: Be a key player in shaping marketing strategies and making impactful connections.
- Qualifications: Bachelor's degree and experience in business development or sales.
The predicted salary is between 40000 - 50000 £ per year.
The Marketing Business Development Executive is responsible for generating incremental new business by leveraging both our internal and partner propositions. Unlike a traditional, purely hunting role, this position involves an 80/20 split where the majority of your time (80%) will be spent acting as an overlay sales specialist. You will collaborate closely with the existing salesforce to "hunt from within" existing accounts and help them sell these products. The remaining 20% of your time will focus on direct selling to your own sales pursuits. You will also play a key role in establishing go-to-market approaches and materials for internal and external use. Early success in this role relies heavily on your ability to act as a trusted Subject Matter Expert in marketing data for your colleagues.
What You Will Do
- Work within a collaborative co‑selling model where both you and the primary Account Executives are incentivised to win together.
- Learn and master both our own and our partners' propositions to effectively position and sell them to the market.
- Spend approximately 80% of your time as an overlay sales specialist, partnering with existing sales people and accounts to identify, advance, and close opportunities.
- Dedicate 20% of your time to generating new business through your own direct sales pursuits.
- Act as an internal Subject Matter Expert (SME) to colleagues, demonstrating deep knowledge of how businesses use data for marketing to build trust and drive early success.
- Take responsibility for managing and nurturing a select number of existing partner relationships.
- Work cross‑functionally with internal Product, Operation, Sales, and Service teams to evaluate and execute on partner propositions.
- Monitor markets, industries, companies, competitors and sales activities to identify potential opportunities.
What Experience do you need?
- Bachelor's Degree or equivalent experience.
- Strong business development, sales, and/or strategic partnership experience.
- Proven experience navigating complex B2B sales cycles and/or acting as an overlay/specialist to an existing salesforce.
- Cross‑functional team leadership experience and skills.
- Strong oral and written communication skills.
- Strong presentation skills, particularly the ability to articulate complex marketing data concepts to internal colleagues and clients.
- Strong analytical and problem‑solving skills.
- Well‑developed leadership skills.
What Could Set You Apart
- Deep, practical knowledge of how businesses use data for marketing.
- Previous experience working within a credit bureau, data analytics, or marketing partnerships environment.
Marketing Business Development Executive employer: Equifax
As a Marketing Business Development Executive, you will thrive in a dynamic and collaborative work environment that prioritises teamwork and innovation. Our company offers exceptional employee growth opportunities, comprehensive training, and a culture that values your contributions, ensuring you feel empowered to succeed. Located in a vibrant area, we provide unique advantages such as access to industry-leading resources and a supportive network of professionals dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Business Development Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or during interviews, make sure to highlight your knowledge of marketing data. Share examples of how you've used data to drive success in previous roles – it’ll set you apart as a Subject Matter Expert.
✨Tip Number 3
Practice makes perfect! Before any interview, do some mock sessions with friends or family. Focus on articulating complex concepts clearly and confidently. This will help you nail those tricky questions and showcase your strong communication skills.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves. So, hit that apply button and let’s get started!
We think you need these skills to ace Marketing Business Development Executive
Some tips for your application 🫡
Show Your Collaborative Spirit:In your application, highlight your experience working in teams and how you've successfully collaborated with others to achieve goals. We love a team player who can work closely with our salesforce!
Demonstrate Your Expertise:Make sure to showcase your knowledge of marketing data and how it can drive business success. We want to see that you can be a trusted Subject Matter Expert for us and your colleagues.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that align with the Marketing Business Development Executive role. We appreciate when candidates take the time to connect their background to what we do.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Equifax
✨Know Your Stuff
Make sure you have a solid understanding of both your company's and partners' propositions. Brush up on how businesses use data for marketing, as you'll need to demonstrate this knowledge during the interview. Being able to articulate complex concepts clearly will show that you're the Subject Matter Expert they’re looking for.
✨Collaborate Like a Pro
Since this role involves working closely with existing sales teams, be prepared to discuss your experience in collaborative environments. Share examples of how you've successfully partnered with others to close deals or advance opportunities. Highlighting your teamwork skills will show that you can thrive in their co-selling model.
✨Showcase Your Sales Savvy
Prepare to talk about your experience navigating B2B sales cycles and acting as an overlay specialist. Bring specific examples of how you've identified and closed opportunities in the past. This will help illustrate your ability to generate new business while supporting existing accounts.
✨Stay Ahead of the Game
Research the market, competitors, and industry trends relevant to the role. Be ready to discuss potential opportunities you've identified and how you would approach them. This shows that you're proactive and have a strategic mindset, which is crucial for success in this position.
