At a Glance
- Tasks: Lead product innovation and user engagement for consumer-facing offerings.
- Company: Join Equifax, a leader in consumer finance with a collaborative culture.
- Benefits: Enjoy flexible work, competitive salary, and extensive health benefits.
- Other info: Dynamic environment with opportunities for personal development and career growth.
- Why this job: Make a real impact on consumers' financial lives while driving product strategy.
- Qualifications: Experience in D2C product leadership and agile methodologies required.
The predicted salary is between 72000 - 88000 £ per year.
Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
The Head of Product for the Direct to Consumer (D2C) team is primarily tasked with driving significant product innovation, market expansion, and user engagement within our consumer-facing portfolio. This is achieved through a focused approach on understanding consumer needs, conceptualizing new offerings, and meticulously planning and executing the launch of high-impact D2C products.
As a senior leader within the Consumer Solutions team, you will champion the delivery of high-value, intuitive consumer propositions while building, coaching, and motivating a high-performing product management organization. You will operate at the intersection of business, technology, and user experience leading product, design and technology teams to deliver continuous, iterative improvements across the entire product lifecycle. A central component of this role is the seamless and strategic integration of proprietary Equifax consumer data, ensuring individuals can enrich their financial literacy and experience a secure, highly relevant consumer journey.
What you will do
- Team Management, Coaching & Motivation
- Build, mentor, and scale a world-class product management team, fostering a culture of high performance and continuous learning.
- Act as a dedicated coach to your product managers, helping them navigate complex challenges, develop their product sense, and define clear career progression paths.
- Motivate and inspire the D2C product organization by connecting their daily work to a compelling overarching vision and the tangible impact on consumers' financial lives.
- Lead with empathy and resilience, guiding the team through rapid growth, market shifts, and periods of transformational change.
- Product Strategy & Stakeholder Management
- Define, own, and execute the overarching D2C product strategy and roadmap, ensuring alignment with Equifax's broader objectives and revenue targets.
- Actively manage and align a diverse set of senior stakeholders (C-Suite, Marketing, Legal, Compliance, and Sales), translating complex product vision into clear business value.
- Navigate and resolve conflicting priorities among stakeholders by driving data-informed decisions and maintaining a relentless focus on the consumer.
- Conduct comprehensive research on consumer behaviors, market trends, and competitive landscapes to establish a strategic vision for Equifax’s personal finance, credit monitoring, and ID & fraud offerings.
- Agile Delivery & Tribe Leadership
- Run product organizations effectively using a Tribe/Squad model, ensuring tight alignment and autonomy across cross-functional teams.
- Champion and oversee core Agile rituals including daily stand-ups, sprint planning, and retrospectives to ensure a predictable, high-velocity delivery cadence.
- Influence and partner deeply with Technology, Engineering, and Execution functions to remove blockers, manage technical debt, and ensure architectural decisions support the product vision.
- Drive regular, iterative improvements and continuous discovery/delivery practices across the entire product lifecycle, from initial ideation and MVP launch to scaling and sunsetting.
- Establish and monitor rigorous product OKRs (e.g., active users, retention, conversion rates, LTV), utilizing rapid A/B testing and growth loops to continuously optimize the consumer journey.
What experience you need
- Proven track record in scaling D2C: Demonstrable prior experience in building and scaling products in a fast-growth Direct-to-Consumer space, with a strong preference for backgrounds in Fintech or Financial Services environments.
- Senior Leadership: Extensive experience in a senior product leadership role, with a proven ability to hire, coach, motivate, and scale a layered product management team.
- Agile/Tribe Mastery: Deep, hands-on experience running Tribes or Squads. Proven ability to influence engineering and technology functions and a strong mastery of Agile methodologies (sprints, stand-ups, retros).
- Bachelor's degree and/or related Product Management experience, including demonstrated experience:
- Leading complex product initiatives from concept to widespread consumer adoption, embedding continuous iterative improvements into the team's DNA.
- Managing advanced product roadmaps, release cycles, and overseeing team-wide delivery timelines in a high-stakes, regulated environment.
- Developing tailored product pitches and presenting strategies to senior/C-suite decision-makers.
- Being held accountable to and delivering on product OKRs (Objectives and Key Results) at both an individual and departmental level.
- Strong technical proficiencies related to data-driven product platforms:
- Familiarity/Proficiency with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to translate consumer behavior into actionable insights.
- Proficiency in BI tools like Tableau or PowerBI to visualize product performance and ROI.
- Strong conceptual grasp of API-driven delivery to lead technical implementation discussions with engineering teams.
What could set you apart
- Demonstrated transformational leadership skills with the ability to inspire and manage through change, rapid growth, or market shifts.
- Existing industry knowledge and a strong professional network within the consumer finance, wealth-tech, or D2C subscription space.
- Masters or advanced degree preferred.
- Deep technical, software, or platform skills.
- Intellectually curious, highly empathetic to user needs, and insights-driven.
- Delivers results and plays to win.
- Drives excellent execution and product quality.
- Has a sense of urgency, agility, and grit.
- Leads with integrity and is personally accountable.
- Exceeds consumers’ expectations every day.
- Works together as one aligned global team (#OneEquifax).
- Values diversity of experience and thought.
We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday), paired with Friday Flexibility to wrap up your week remotely.
The Perks of being a Equifax Employee?
- We offer a wide range of company supported benefits including contributory pension, life cover, income protection, healthcare, enhanced maternity and sick pay, 26 days holiday and a day off for your birthday, with the ability to buy and sell and free credit checks.
- We also offer flexible benefits ranging from cycle to work, discounted travel options, gym membership, dining and leisure discounts, financial & savings plans, mobile discounts plus much more!
- We also support personal development and have a range of learning options including our global online learning platform and allow you to bring your whole self to work supported by our Inclusion and Diversity, Wellbeing and Employee Engagement forums.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Head of Product - Direct to Consumer (D2C) employer: Equifax
Equifax is an exceptional employer that empowers its employees to reach their full potential while fostering a collaborative and innovative work culture. As a Business Development Manager, you will enjoy a comprehensive benefits package, including flexible working options, generous holiday allowances, and extensive personal development opportunities through our global learning platform. Join us in London, where you can make a meaningful impact in the fraud and identity solutions space while being supported by a diverse and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product - Direct to Consumer (D2C)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Equifax!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Equifax would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Equifax through your school's career services!
We think you need these skills to ace Head of Product - Direct to Consumer (D2C)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Head of Product - Direct to Consumer (D2C), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Head of Product - Direct to Consumer (D2C) position at Equifax. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Equifax
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
