At a Glance
- Tasks: Lead field marketing efforts to build relationships and influence key deals in commercial real estate.
- Company: Equiem, a global leader in tenant experience for commercial real estate.
- Benefits: 33 days holiday, healthcare, pension plan, and flexible remote working.
- Other info: Autonomy in market activation with support from an experienced global team.
- Why this job: Make a real impact by building connections that drive business success.
- Qualifications: 3-6 years in field marketing or B2B SaaS with strong relationship-building skills.
The predicted salary is between 55000 - 65000 £ per year.
Description: London, UK | £55,000–£65,000 | Remote with fortnightly office days | Regular travel required
Equiem is the world's leading tenant experience platform for commercial real estate - powering 1,000+ buildings across 25 countries for landlords like Blackstone, Brookfield, Nuveen, British Land and Canary Wharf Group.
We win through relationships, intelligence and being in the right rooms with the right people. Now we're building the dedicated field marketing capability to systematise that advantage - and we need the person to lead it.
This isn't a demand-gen job. It's a field marketing role for someone who understands how enterprise B2B deals are really won - through relationships, presence, and being known and trusted long before the RFP lands.
You'll own the field marketing motion across a defined list of named accounts in the EU, US and APAC - making Equiem known, liked and front of mind with buyers and influencers, and working shoulder to shoulder with sales to win and retain the deals that matter most. Your impact is measured in rooms entered, relationships built and deals influenced.
What You'll Do:
- Build deep intelligence on every named account - org structure, key buyers, renewal timelines, market signals
- Drive targeted outreach and build Equiem's reputation across the institutional CRE community
- Originate and run events - roundtables, dinners, trade shows - all traceable to named-account outcomes
- Provide hands-on field support for large new logo deals alongside AEs and CSMs
- Standardise field marketing planning, budgeting and reporting across every region
- Turn market intelligence (void rates, ownership changes, key hires) into action
What You Bring:
- 3–6 years in field marketing, ABM, or senior BDR/SDR in B2B SaaS or enterprise tech
- A track record of building commercial relationships
- Confidence running events end-to-end - concept to on-site execution to follow-up
- Polish and gravitas to represent Equiem with senior institutional real estate buyers
- Strong written communication
- Fluency in HubSpot, LinkedIn Sales Navigator and similar tools
- Comfort with travel and real in-person presence across markets
- Self-starter energy - initiative and creativity in how you execute
Nice to have: PropTech/CRE experience, an existing institutional real estate network, cross-market (EU/US/APAC) activation experience, familiarity with Clay or Gong.
Why Equiem?
- A global platform with real traction - 800+ buildings, marquee clients, a story that sells itself
- Your work sits at the centre of our growth strategy, not the edges
- Real autonomy in how you activate each market, backed by an experienced global marketing team
- Direct access to senior leadership and a clear mandate to execute
Benefits: 33 days holiday (inc. UK bank holidays) · AVIVA healthcare · Group Personal Pension Plan · Flexible remote working from London
Ready to build the relationships that win the deals that matter? Apply now - we'd love to hear from you.
🎯Account Based Marketing Manager employer: Equiem Holdings
Equiem is an exceptional employer, offering a dynamic work culture that prioritises relationship-building and strategic impact in the commercial real estate sector. With a focus on employee autonomy and direct access to senior leadership, team members enjoy significant growth opportunities while working remotely with flexible arrangements from London. The generous benefits package, including 33 days of holiday and comprehensive healthcare, further enhances the rewarding experience of being part of a global platform that is at the forefront of tenant experience innovation.
StudySmarter Expert Advice🤫
We think this is how you could land 🎯Account Based Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Equiem Holdings and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Equiem Holdings are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Equiem Holdings on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Equiem Holdings. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace 🎯Account Based Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Equiem Holdings. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Equiem Holdings:Show us that you’ve done your homework! In your application, briefly mention what you admire about Equiem Holdings’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Equiem Holdings
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Equiem Holdings will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Equiem Holdings, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
