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For Companies At a Glance
- Tasks: Create and deliver engaging multi-channel marketing campaigns that drive results.
- Company: Join Eque2, a leading construction software company recognised as a Great Place to Work.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and development.
- Why this job: Be part of an innovative team making a real impact in the tech industry.
- Qualifications: 3+ years in B2B marketing, strong copywriting skills, and a positive attitude.
- Other info: Exciting projects ahead and support for training and certification available.
The predicted salary is between 30000 - 40000 £ per year.
Eque2 provides industry leading construction software to businesses across the UK and Ireland. Our solutions support everything from estimating and job costing to accounting, maintenance, and ERP helping companies work smarter and more efficiently. Following continued growth and recognition as a Great Place to Work for three consecutive years, we’re expanding our Marketing team.
The Role
We are looking for an experienced and proactive Marketing Executive to support the SMB Marketing Manager to drive the day‑to‑day delivery of our marketing activity. This is a hands‑on role for someone who enjoys producing multi‑channel campaigns, creating high‑quality content, and collaborating closely with sales and product teams to drive revenue and increase market share. You’ll thrive in this role if you enjoy working in a fast‑paced, collaborative environment and take pride in producing accurate, well‑executed content that makes an impact.
Required Experience / Key Responsibilities
- Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.
- Develop high-quality, engaging content and copy—including emails, blogs, factsheets, guides, and landing pages.
- Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.
- Work closely with the Go-To-Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.
- Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry‑aligned angles.
- Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.
- Monitor campaign performance, report on results, and make data‑led recommendations to improve impact and ROI.
- Organise marketing collateral for exhibitions and events, attending on‑site where required to ensure smooth execution.
Required Skills
- Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.
- Collaborative team player with a positive, can‑do attitude.
- Proficient in email marketing and automation tools.
- Experienced with CRM and marketing platforms, including ClickDimensions, Microsoft Dynamics CRM, and Lead Forensics or similar.
- Confident user of Microsoft Word, PowerPoint, and Excel.
- Excellent copywriting skills with strong attention to detail.
- Effective communicator, comfortable working with sales teams, stakeholders, and agencies.
- Highly organised, proactive, and adept at multitasking and meeting deadlines.
Desirable
- Exposure to the construction industry (beneficial but not essential).
- CIM qualification or working towards one (training and certification support available).
- Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or LinkedIn Ads.
This is an exciting opportunity for someone to join a growing team with new, exciting projects on the horizon.
Equality of Opportunity
Eque2 is committed to equality of opportunity. We welcome applications from all suitably qualified persons regardless of background.
Marketing Executive in Newcastle upon Tyne employer: Eque2 Ltd
Contact Detail:
Eque2 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Eque2, and express your interest in joining their team. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest marketing trends and tools. This shows potential employers that you're committed to growth and can bring fresh ideas to their marketing strategies.
We think you need these skills to ace Marketing Executive in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in the software or technology sector. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects!
Show Off Your Content Skills: Since this role involves creating high-quality content, include examples of your previous work. Whether it’s emails, blogs, or social media posts, we love seeing your creativity and how you engage different audience segments.
Be Data-Driven: We’re all about making informed decisions, so if you have experience monitoring campaign performance and using data to improve results, let us know! Share specific metrics or outcomes from your past campaigns to demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Eque2 Ltd
✨Know Your Stuff
Before the interview, dive deep into Eque2's products and services. Familiarise yourself with their construction software and how it helps businesses. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Campaign Skills
Prepare examples of multi-channel marketing campaigns you've executed in the past. Be ready to discuss the strategies you used, the results achieved, and how you collaborated with sales and product teams. This will demonstrate your hands-on experience and ability to drive revenue.
✨Tailor Your Content Approach
Eque2 values high-quality content that resonates with different audience segments. Bring samples of your writing or content pieces that reflect your ability to adapt tone and messaging. Discuss how you ensure your content aligns with brand voice and engages target audiences.
✨Be Data-Driven
Highlight your experience with monitoring campaign performance and making data-led recommendations. Prepare to discuss specific metrics you've tracked and how you've used this data to improve ROI. This shows you're not just creative but also strategic in your approach.