At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns and create engaging content.
- Company: Join Eque2, a top cloud software provider in the construction sector.
- Benefits: Flexible work environment, personal development opportunities, and a supportive culture.
- Other info: Great career growth potential in a recognised Great Place to Work.
- Why this job: Make a real impact with innovative marketing strategies in a thriving industry.
- Qualifications: 3+ years in B2B marketing, strong copywriting skills, and a collaborative spirit.
The predicted salary is between 33075 - 40425 £ per year.
About Eque2
Eque2 is a leading provider of industry-specific cloud software solutions for the construction, contracting and housebuilding sectors.
With over 25 years of experience and more than 3,000 customers across the UK and Ireland, we support businesses of all sizes, from growing contractors to large enterprise organisations.
Our software solutions cover the full project lifecycle, including construction accounting, commercial management, estimating, maintenance and housebuilding systems.
Our cloud-based solutions span construction accounting, job costing, contract management, estimating, maintenance/service management and construction-specific ERP, integrating seamlessly with platforms such as Sage 50, Sage 200, Sage Intacct and Xero.
As an employer, Eque2 is proud to foster a supportive, collaborative and forward-thinking culture.
We value respect, creativity and personal development, offering opportunities to grow your skills while working on meaningful, industry-leading solutions.
Recognised as a Great Place to Work for three consecutive years, we provide a flexible and inclusive environment where people are encouraged to thrive.
Role Overview
We are looking for an experienced and proactive Marketing Campaigns Manager to support the SMB Marketing Manager in delivering our day-to-day marketing activity.
This is a hands‑on role for someone who enjoys bringing multi‑channel campaigns to life, creating high-quality content, and collaborating closely with sales and product teams to drive revenue and increase market share.
The ideal candidate will be organised, a collaborative marketer who thrives in a fast‑paced environment, takes pride in delivering accurate, impactful campaigns, and is motivated by producing marketing activity that delivers real business results.
Key responsibilities
- Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.
- Develop high-quality, engaging content and copy including emails, blogs, factsheets, playbooks, guides, and landing pages.
- Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.
- Work closely with the Go‑To‑Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.
- Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry‑aligned angles.
- Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.
- Monitor campaign performance, report on results, and make data‑led recommendations to improve impact and ROI.
- Organise marketing collateral for exhibitions and events, attending on‑site where required to ensure smooth execution.
- Required Experience & Skills
- Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.
- Collaborative team player with a positive, can‑do attitude.
- Proficient in email marketing and automation tools.
- Experienced with CRM and marketing platforms, including Click Dimensions, Microsoft Dynamics CRM, and Lead Forensics or similar (training will be provided on specific systems)
- Confident user of Microsoft Word, Power Point, and Excel.
- Excellent copywriting skills with strong attention to detail.
- Effective communicator, comfortable working with sales teams, stakeholders, and agencies.
- Highly organised, proactive, and adept at multitasking and meeting deadlines.
- Collaborative team player with a positive, can‑do attitude.
- Advantageous
- Exposure to the construction industry (beneficial but not essential).
- CIM qualification or working towards one (training and certification support available).
- Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or Linked In Ads.
- Equal Opportunities Employer
At Eque2, we believe great people can come from all backgrounds and experiences.
We are committed to creating a workplace where everyone feels welcome, supported, and able to be themselves.
We encourage applications from all suitably qualified candidates and are proud to be an equal opportunities employer.
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Marketing Campaigns Manager in Newcastle upon Tyne employer: Eque2 Ltd
Eque2 is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for driven individuals looking to excel in their careers. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members are equipped to succeed in their roles. Located across the UK, our commitment to work-life balance and a supportive environment makes Eque2 an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaigns Manager in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Eque2 Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Eque2 Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Eque2 Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Eque2 Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaigns Manager in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Eque2 Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Eque2 Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Eque2 Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Eque2 Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Eque2 Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Eque2 Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
