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For Companies At a Glance
- Tasks: Create and deliver engaging multi-channel marketing campaigns that drive results.
- Company: Join Eque2, a leading construction software company recognised as a Great Place to Work.
- Benefits: Competitive salary, supportive team culture, and opportunities for professional growth.
- Other info: Exciting projects ahead with a focus on creativity and teamwork.
- Why this job: Be part of an innovative team and make a real impact in the tech industry.
- Qualifications: 3+ years in B2B marketing, strong copywriting skills, and a collaborative spirit.
The predicted salary is between 30000 - 40000 £ per year.
Eque2 provides industry leading construction software to businesses across the UK and Ireland. Our solutions support everything from estimating and job costing to accounting, maintenance, and ERP helping companies work smarter and more efficiently. Following continued growth and recognition as a Great Place to Work for three consecutive years, we’re expanding our Marketing team.
The Role
We are looking for an experienced and proactive Marketing Executive to support the SMB Marketing Manager to drive the day‑to‑day delivery of our marketing activity. This is a hands‑on role for someone who enjoys producing multi‑channel campaigns, creating high‑quality content, and collaborating closely with sales and product teams to drive revenue and increase market share. You’ll thrive in this role if you enjoy working in a fast‑paced, collaborative environment and take pride in producing accurate, well‑executed content that makes an impact.
Required Experience / Key Responsibilities
- Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.
- Develop high-quality, engaging content and copy—including emails, blogs, factsheets, guides, and landing pages.
- Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.
- Work closely with the Go-To-Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.
- Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry‑aligned angles.
- Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.
- Monitor campaign performance, report on results, and make data‑led recommendations to improve impact and ROI.
- Organise marketing collateral for exhibitions and events, attending on‑site where required to ensure smooth execution.
Required Skills
- Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.
- Collaborative team player with a positive, can‑do attitude.
- Proficient in email marketing and automation tools.
- Experienced with CRM and marketing platforms, including ClickDimensions, Microsoft Dynamics CRM, and Lead Forensics or similar.
- Confident user of Microsoft Word, PowerPoint, and Excel.
- Excellent copywriting skills with strong attention to detail.
- Effective communicator, comfortable working with sales teams, stakeholders, and agencies.
- Highly organised, proactive, and adept at multitasking and meeting deadlines.
Desirable
- Exposure to the construction industry (beneficial but not essential).
- CIM qualification or working towards one (training and certification support available).
- Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or LinkedIn Ads.
This is an exciting opportunity for someone to join a growing team with new, exciting projects on the horizon.
Equality of Opportunity
Eque2 is committed to equality of opportunity. We welcome applications from all suitably qualified persons regardless of background.
Marketing Executive employer: Eque2 Ltd
Contact Detail:
Eque2 Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Eque2, and express your interest in joining their team. A little initiative can go a long way!
✨Tip Number 4
Stay organised and follow up! Keep track of your applications and follow up with a friendly email if you haven’t heard back after a week or two. It shows your enthusiasm and keeps you on their radar.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Executive role. Highlight your experience with multi-channel campaigns and content creation, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Creativity: Since this role involves producing engaging content, don’t hesitate to include examples of your work. Whether it’s a blog post, email campaign, or social media content, we love seeing your creative flair in action!
Be Data-Driven: We’re all about making informed decisions, so if you have experience monitoring campaign performance and using data to improve results, make sure to mention it! Show us how you’ve used insights to drive marketing success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Eque2 Ltd
✨Know Your Stuff
Before the interview, make sure you understand Eque2's products and how they fit into the construction software landscape. Familiarise yourself with their marketing strategies and think about how your experience can contribute to their goals.
✨Showcase Your Campaigns
Be ready to discuss specific multi-channel campaigns you've worked on. Highlight your role in these projects, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and ability to drive marketing activity.
✨Tailor Your Content Skills
Since content creation is key for this role, prepare examples of high-quality content you've produced. Whether it's emails, blogs, or social media posts, be ready to explain how you tailored your messaging for different audience segments.
✨Collaboration is Key
Eque2 values teamwork, so be prepared to discuss how you've collaborated with sales and product teams in the past. Share examples of how you communicated campaign objectives and worked together to achieve common goals.