Senior Search Manager

Social network you want to login/join with: You play a key role in the development and implementation of search strategies for our clients and the growth of Equator’s offering overall. You are responsible for creating strategies that hit or exceed client targets and expectations while helping to expand the volume and type of campaigns that we run. You are an expert in all things Search, possessing an industry leading understanding in terms of creating, optimising and reporting on effective strategies across differing channels and industries. Your role will also see you assist the Search Team Lead in building out the team’s offering, both within the agency and externally to clients, and to potential new business prospects. Main Responsibilities Create and implement outstanding Search campaigns for allocated clients, ensuring all aspects of performance are monitored. Responsible for producing achievable, engaging forecasts and targets for our clients and then ensuring they are delivered. Conduct insightful audits of our current campaigns to identify new opportunities and develop strategies to meet campaign objectives. You’ll think outside the box when it comes to understanding how to plan and then deliver an effective strategy for key client accounts. Be the champion of quality within the team and drive the team’s output in line with Equator’s high standards. Maintain high levels of satisfaction and retention of clients across the function, regularly meeting with them to plan, execute, and monitor campaigns. Collaborate with other members of Equator, in particular the marketing team and client services, in order to meet client goals. Remain current on the latest industry trends, the broader digital media landscapes, guidelines, and changes. Provide reports on completed activities and share campaign results with wider team to evaluate success, failures and suggest ways to improve and innovate for future projects, following identification of relevant measures to effectively monitor success. Provide support to the client services team, acting as a point of escalation for clients, as well as assisting in delivering client specific strategies for campaigns. You’ll be partly responsible for sharing learnings and updates with the marketing team and wider business when appropriate and integrating wherever possible. You’ll be accountable for establishing and following processes within the team, organising and prioritising workload whilst working to deadlines and allocated budgets. Work with the business development department to identify and act upon new business opportunities. The Ideal Candidate You have a background in one or more Search channels, with an understanding of the roles they play in the wider Digital Marketing mix Proven experience of delivering Search campaigns You have experience supporting junior team members You are forward-thinking and proactive Have an analytical mind-set with the ability to work with large data sets with excellent quantitative skills You build great rapport with clients and your colleagues You understand other digital marketing channels and how Search can work as part of a wider mix as well as in their own right. You are proficient at using industry leading tools, including but not limited to: Google Analytics, Search Console, Accuranker, Ahrefs, Moz, Google Ads What\’s in it for you? We want a secure future for all our team. Join our Pension Scheme and 10% will be matched by us. Lots of holidays 34 days holidays so we can all relax and enjoy our time off. Also, you get an extra day for every year you work (up to 5 extra days) Free Gym Membership Exclusive membership to the hi-tech Village Gym, or a contribution to a gym of your choice We have been a champion of flexible working long before the pandemic Free Private Healthcare Every team member gets private healthcare, to make sure you get access to the best treatment. Mental health aware We are passionate about mental health, so everyone gets access to our 24/7 Employee Assistance Programme. You can also become one of our mental health first aiders. 42% off a New Bike Take part in the Cycle-to-Work scheme and save up to 42% on a new bike. Enhanced Maternity & Paternity Leave We are a family-oriented company. Get enhanced maternity and paternity leave and a huge celebration when you bring in the baby! Daily Coffee, Friday Drinks and Mountains of Fruit Fresh fruit, bottomless caffeine, and celebratory drinks every Friday for a week well done! The Best Social Scene From summer BBQs on a private island on Loch Lomond to Christmas glamour there’s always something to look forward to. You get a grand every time one of your friends join the team. Long-term service rewards The longer you stay, the more we celebrate you. At each major milestone you’ll get a surprise gift as a big thank you. #J-18808-Ljbffr