Conversion Rate Optimisation CRO Specialist

The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys.  Main Responsibilities Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients Help to plan, develop and execute a CRO strategy for our Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools  Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT) Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test con…