Senior Director, First-Party Data & Addressability

Core Mission

Partnering with Product, Strategy, and Commercial teams, you will act as the customer and commercial engine for our Data and Addressability business. You will bring hands‑on leadership, prioritization and execution to high‑value initiatives to monetize first‑party data within the Equativ SSP.

Key Objectives

• Strategic Execution: Provide hands‑on leadership to refine first‑party data monetization roadmap and the delivery of key high‑value customer projects. You will serve as the primary bridge between Strategy, Product, and Commercial teams to ensure alignment on goals for specific customer segments.
• Customer Enablement: Drive engagement with Commercial and Solutions teams, and end customers to deliver cross‑functional projects. Your focus is enabling Advertisers, Publishers, and Retailers to securely activate data and implement new identity use cases, and to manage complex multi‑stream projects in a timely manner.
• Commercial Growth: Collaborate with Product Marketing to develop the Go‑to‑Market (GTM) strategy. Your goal is to help Demand sales teams drive revenue through Alternative IDs, Clean Rooms, and Contextual signals.
• Operational Excellence: Apply a pragmatic approach to operational challenges. This includes managing vendor onboarding, optimizing internal workflows, managing internal legal reviews, and creating the business materials required to justify and support key investments.

Roles and Responsibilities

• A. Commercial Strategy & Revenue Growth (The "Business" Side)

• Monetization Strategy: Work on, and refine a Prioritised customer‑centric roadmap on how the Equativ SSP enables capabilities and evaluates evolving charging approaches for 1st‑party data application (e.g., % of media spend, flat fee for clean‑room usage, or data marketplace fees). Own/Coordinate the P&L for the Data & Addressability business unit.
• Consultative Selling: Act as a senior advisor to top‑tier customers helping them understand solution fit, gaps and key steps on how to structure their first‑party data so it can be sold programmatically.
• Demand Generation: Work with the Buyer Development team on "Curatation based" strategic deals across HoldCos (WPP, Omnicom), Brands, Retailers and Large 1st Party data owners.
• Partnership Management: Manage strategic relationships with identity and audience vendors (LiveRamp, ID5, UID2.0, The Trade Desk) and Data Clean Rooms (InfoSum, Snowflake, Habu) constantly evaluating ROI of partnerships.

• Signal Curation: Help develop and oversee the business POV for passing and linking key "signals" (hashed emails, IP addresses, contextual data) from the publisher, data providers to the DSP. To ensure high "match rates" so buyers want to bid. Oversee the Business topics needed to prioritize and evaluate partners to augment our offering.
• Clean Room Implementation: Lead the strategy for enabling "Data Clean Rooms" where publishers and advertisers can match audiences securely without data ever leaving the environment.
• Identity Resolution Strategy: Decide which Alternative IDs the SSP supports. Prioritize integrations based on which IDs are actually driving revenue and buyer adoption.
• Privacy & Compliance: Work with legal to ensure all data products are GDPR/CCPA/CPRA compliant. Ensure the SSP is not accidentally creating "fingerprinting" risks.

• Internal Education: Train the general sales team on how to talk about "Addressability" so they aren’t just selling cheap CPMs. Advise on the Value Proposition for Vertical focused GTM’s.
• Thought Leadership: Represent the company at industry events (Cannes, DMEXCO, Programmatic I/O). Publish white papers on "The Future of Identity" or "Post‑Cookie Performance."

Critical Skillsets & Desired Experience:

• Hard Skills (Technical & Industry)

• Deep AdTech Taxonomy: Fluency in the difference between Deterministic Data (logins/hashed emails) vs. Probabilistic Data (modeling based on behavior). Understanding of HEMs (Hashed Emails) and how they function in the bid stream.
• Clean Room & CDP Knowledge: Technical understanding of how Customer Data Platforms (CDPs like mParticle, Segment) and Clean Rooms (InfoSum) integrate with an SSP.
• Strong understanding of "Alphabet Soup" of IDs: Expert knowledge of the major identity solutions: UID2.0 (The Trade Desk), RampID (LiveRamp), ID5, Panorama ID (Lotame).
• Up-to-date knowledge on Changing Privacy factors (Topics API, Protected Audience API) and how they impact the sell and buy side.

• Translation: The ability to explain complex technical concepts (like "hashing and salting data") to a non‑technical Sales VP or a Publisher’s CRO.
• High Energy, Pragmatism & Tenacity: Ability to drive initiatives across several streams.
• Commercial Creativity: Ability to look at a raw asset (e.g., a publisher's subscriber file) and figure out a way to package it into a sellable advertising product.
• Diplomacy: You often have to convince Publishers to trust you with their most valuable asset (their data). This requires high emotional intelligence & trust‑building.

About Equativ

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy‑first programmatic video, CTV, and data‑driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries. Equativ has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment. Come and lead the charge with us in building a transparent ecosystem based on quality!

Equal Employment Opportunity

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com.