Optimization & Strategy Lead (CRO, B2B, Analytics)

REMOTE FIRST, INCLUSIVE ALWAYS. EQUALS TRUE started when a type design geek and a talent nerd decided to create real change in the technology industry workforce. We are the only organization in Latin America that was founded with a commitment to be inclusive, treat individuals fairly, pay them equally, and provide them with a great professional experience each day.

Here’s what you need to know about this position:

• Define and lead a website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals.
• Translate advertiser pain points and commercial objectives into structured, scalable testing roadmaps.
• Design and run A/B and multivariate experiments across high-impact pages such as the homepage and campaign landing pages, using clear measurement frameworks.
• Collaborate closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance.
• Monitor and analyze user behavior and conversion trends using tools such as Google Analytics 4, Mixpanel, or Hotjar.
• Promote a culture of experimentation by aligning stakeholders, sharing insights, and building a repeatable, data-driven process.
• Turn insights into clear and actionable recommendations that improve conversion rates and the overall experience for B2B customers, particularly small and mid-sized advertisers.

• Five or more years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels.
• A proven track record of running testing programs that lead to measurable improvements in engagement and conversion.
• Hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory.
• Strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts.
• An analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations.
• Confident leading workshops, aligning cross-functional teams, and influencing strategy at multiple levels.
• Experience optimizing acquisition flows for small and mid-sized business advertisers is a strong plus.

• We pay in USD on a platform that allows you to convert, allocate and disburse your salary as you want and into almost any currency that you choose.
• Paid Company Holidays.
• Medical, Safety, & Wellness benefits.
• Free live business language classes…and more perks being added each quarter.

Interested? Great! Please send us your CV/Resume to start the conversation and learn more about each other.

EQUALS TRUE is a global inclusive talent network of like-minded software engineers, agileist, and design thinkers. We build and develop safe, inclusive, equitable and balanced teams for companies that need to scale globally in a socially responsible way.

EQUALS TRUE is open to all qualified candidates. We never evaluate qualified people on anything other than their skills, work history, training, and ability to do the job. We respect the right of people to live the life they want without judgements. So we practice wage equality, create a culture of belonging, insist upon respect for all our people, make every effort to accommodate all disabilities, and work only with companies that share our values. We are proud to be a global equal opportunity employer.

Additionally, EQUALS TRUE is committed to providing reasonable accommodations for candidates with disabilities throughout our hiring processes. If you need any assistance or accommodations due to a disability, please let us know.