Demand and Lead Generation Marketing Manager

Please read the full job ad and consider the remuneration that is being offered for this role before applying.

Demand & Lead Generation Marketing Manager - (Fractional) B2B Sector Experience

Have you considered a portfolio / fractional career?

Are you an expert in demand & lead generation marketing?

Do you want to be a part of a fast-growing, exciting business?

Are you currently looking for a new adventure?

Job Title: Demand & Lead Generation Marketing Manager Location: UK– Hybrid

Reports to: Head of Marketing Operations

Type: Contract Role

Equals Five is looking for highly strategic and results driven Demand & Lead Generation Marketing Manager to lead Equals Five’s client’s demand generation strategy.

This role is focused on designing and building a high-performance revenue engine that drives qualified pipeline, accelerates conversion, and delivers measurable revenue growth through modern demand frameworks and AI-accelerated workflows.

You will work in close partnership with the Content Marketing Manager to transform high-value content into targeted campaigns, non-linear nurture journeys, and lead generation initiatives.

Why Join Us?

At Equals Five, we focus on delivering commercial success to mature SME clients who are ready to grow and scale. As part of this journey with our clients, your role as their Demand & Lead Generation Marketing Manager would be integral to their overall success, and this is why we want to work with only the best!

The Benefits

• Remote, work-from-home
• Working within a friendly, supportive and collaborative team of like-minded industry professionals
• Structured client work over the longer term
• Interesting and diverse client opportunities
• Competitive, market-related salary: £300 per day

Responsibilities Include:

• Develop and execute a comprehensive demand and lead generation strategy aligned with Equals Five’s client’s revenue growth objectives.
• Design and manage integrated marketing campaigns that drive both inbound and outbound leads and pipeline growth
• Collaborate with the Content Marketing Manager to turn thought leadership and insights into lead-generating assets
• Develop and optimise lead funnels including awareness, acquisition, nurture, and conversion stages.
• Ensure the tech stack and AI tools are fully leveraged to maximise pipeline velocity and campaign performance.
• Implement marketing automation workflows and lead nurturing campaigns.
• Manage LinkedIn campaigns, digital marketing channels, and performance marketing initiatives.
• Work closely with sales and recruitment leadership to align marketing activity with commercial goals.
• Build sales prospecting campaigns and cadence strategies.
• Monitor and optimise conversion rates across landing pages, campaigns, and marketing funnels.
• Track campaign performance and continuously improve marketing ROI.

Demand Generation & Campaign Management

• Plan and execute multi-channel marketing campaigns.
• Develop lead magnets including reports, guides, and industry insights.
• Execute account-based marketing and sales (ABMS) strategies targeting key prospects.
• Oversee paid and organic campaign performance.
• Build structure marketing and sales nurture programmes.

Analytics & Performance

• Measure marketing performance including lead volume, pipeline contribution, and campaign ROI.
• Monitor marketing KPIs such as cost per lead, conversion rates, and engagement metrics.
• Use insights and analytics to continuously improve campaign performance.
• Provide regular reporting on marketing impact and pipeline generation.

Core Skills & Competencies:

• Must be proficient in and possess a working knowledge of the following skills and competencies:
• 10+ years’ experience in demand generation, digital marketing, or B2B growth marketing.
• Proven success building demand generation strategies that drive measurable pipeline growth.
• Deep understanding of account-based marketing and sales (ABMS) strategies for targeting key prospects.
• Experience working within technology, consulting, or professional services environments
• Strong campaign strategy and performance marketing experience.
• Deep understanding of B2B marketing funnels and buyer journeys.
• Strong analytical and data-driven decision-making ability.
• Experience with marketing automation and CRM systems.
• Ability to collaborate with content teams and commercial leaders.

Preferred Tools:

• Marketing automation platforms (HubSpot, Marketo or similar)
• CRM platforms (HubSpot, Salesforce, MS Dynamics, Pipedrive or similar)
• Analytics and reporting tools

This role will collaborate closely with the Content Marketing Manager, sales and business development teams, internal subject matter experts, and external marketing partners where required

What Success Looks Like

• A scalable demand generation engine that consistently produces qualified leads.
• Marketing campaigns that drive measurable pipeline growth.
• Strong alignment between marketing, sales, and recruitment leadership.
• Optimised lead funnels with improved conversion rates.
• Marketing performance is clearly linked to revenue impact.
• Significant efficiency gains in campaign delivery through the strategic use of AI.

Preference will also be given to candidates who have a valid driving licence and possess their own vehicle.

If you don't hear from us within two weeks of completing our online questionnaire then unfortunately you haven't been successful in this instance, and we wish you the very best in your future job search.

Please note, at Equals Five we offer fractional / portfolio marketing opportunities under contract, and therefore if you are looking for a full-time, permanent role then we are not able to offer that type of opportunity at this time.

Also be aware, our recruitment process is rigorous and typically takes between five and six weeks to complete. However, if successful then we can offer you a long and very rewarding career with us.

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