At a Glance
- Tasks: Lead global events strategy and collaborate with teams to drive business growth.
- Company: Equals, a next-gen global money movement platform simplifying financial operations.
- Benefits: Flexible working, inclusive culture, and opportunities for personal development.
- Other info: Opportunity for travel and collaboration in a supportive, diverse environment.
- Why this job: Join a dynamic team and make an impact in the fintech space through engaging events.
- Qualifications: 4+ years in field marketing, strong project management, and stakeholder skills.
The predicted salary is between 49500 - 60500 £ per year.
About Equals
Equals is the next-generation global money movement platform built for exceptional businesses operating across borders. We bring international payments, embedded finance, and more together into a single connection that simplifies operations and strengthens financial control. With deep expertise and integrated infrastructure, Equals turns financial complexity into reliable solutions.
With our headquarters in London and teams around the UK and Europe, you will join a very close-knit, talented and supportive team from various backgrounds who believe that bringing different perspectives together helps us understand our customers' needs. United, by one thing, making money management straightforward and cost-effective for our customers.
About the role
We recently launched our new brand, Equals. This is an exciting time in the business’s growth. Events form an important part of our Marketing strategy and provide us with an effective way to engage with our customers and drive business growth.
The Field Marketing Lead is responsible for our global events programme and partners closely with our Marketing and Commercial teams to build, operationalise and report on this key focus area for the business. Reporting into the Marketing Director, the Field Marketing Lead will work closely with senior stakeholders to shape a global annual calendar of events across conferences, hosted events, VIP dinners and more, with revenue generation as a core KPI.
Responsibilities
- Global event strategy and planning
- Strong collaboration with Marketing team to ensure events are an integrated channel, that contribute to broader campaign goals
- Manage one direct report and workload across the team
- Stakeholder relationships in Commercial, Product, People, Exec Committee & Board
- Partner closely with Communications and PR teams to devise themes and arrange media opportunities at events
- Forecasting, scenario planning and budget management
- Close partnerships with Marketing and RevOps on campaigns, event reporting and sales enablement
- Collaborate with internal and external design teams on stand design and activation
- Control and reconciliation of event related spend
- Events knowledgebase and event related communications
Your Profile
Skills & Experience
- At least 4 years’ experience in field marketing or events marketing management
- Fintech/payments experience is ideal, tech experience is a must
- High EQ and skilled in stakeholder management
- Project management, flawlessly manages multiple projects simultaneously
- Prioritisation and recommendations, can clearly present priorities that align with the business strategy and guide stakeholders with recommendations
- Experience with international events management including the EU, US, Asia and Middle East
- Commercially minded, highly skilled in storytelling with data
Attitude & Behaviours
- Into the details, but able to see the bigger picture around business strategy and goals
- High energy and collaborative
- Curious and keen to learn
- Happy to work occasional unsociable hours and travel for events (roughly 4 weeks a year)
- Keen to lead and develop the events team
Where possible we offer the opportunity to work flexibly and the opportunity to balance some remote working with time in the office collaborating, taking part in events and developing the social connections that make working with us rewarding.
Equals strives to create a workplace where we can all be ourselves. We believe in inclusion, equality and the power of diversity, so you'll be encouraged to bring your unique perspectives and experiences, and help us understand what you need to do your best work.
Events & Field Marketing Manager in London employer: Equals Equals
Equals is an exceptional employer that fosters a supportive and inclusive work culture, where diverse perspectives are valued and collaboration thrives. Located in London, our hybrid working model allows for flexibility while ensuring team members can engage in meaningful interactions and professional growth opportunities. As a qualified accountant in the FP&A team, you will play a crucial role in driving financial insights and strategies, all within a dynamic environment that prioritises employee development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Events & Field Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Equals Equals and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Equals Equals are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Equals Equals on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Equals Equals. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Events & Field Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Equals Equals. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Equals Equals:Show us that you’ve done your homework! In your application, briefly mention what you admire about Equals Equals’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Equals Equals
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Equals Equals will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Equals Equals, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
